The document analyzes the front cover of an Allure music magazine featuring Jay-Z. It uses various symbols and imagery to portray Jay-Z as a powerful and wealthy rapper and businessman who has achieved legacy and elite status in the music industry through his brand and lifestyle. These include the red theme symbolizing power, a serious facial expression showing his dedication to money and music, and various objects like a flower, ring, and suit that represent the glamorous gangster lifestyle and his reinvention as a sophisticated mogul.

1. Line of appeal creates emulation The ‘baller’ lifestyle. The red theme content
and envy
symbolises power and
All incombursome music Clean cut layout dominance
magazine
Makes audience idealise him –
perfect life. Implies he has
everything. Implies he has a
legacy.
Serious facial expression
Intertextuality- reference to the film connotes a man serious
‘American gangster’- trying to leave about his money and his
behind a legacy. music
Arbitrary signs- triangle
Flower- a symbol of the
Puff- connotes a favouritism with Jay mafia and the gangster
Z- intimate friendship lifestyle(continuity
throughout the front cover)
The ring emulates the bling/
glamorous lifestyle
Elegant/ sophisticated suit re- The slash in the mast head-
inventing and re branding Jay Z the cut between the
different genres dedicated
in the magazine
A variety of features, not just from one genre A new Jay Z- his brand – the elite initials
group for Sean Carter- Jay Z’s real name.