Lindsey Schiller interned in the marketing department at PGT, where she worked on various projects including creating brochures, updating website content and photos, managing social media, and producing instructional videos. Through these projects, she learned about project management, working across departments, marketing analytics, brand standards, and using software like SalesLogix. Overall, the internship provided valuable experience in how a marketing department operates and cross-functional collaboration that will benefit her future career goals.

1. MARKETING IN THE “REAL WORLD”
Lindsey Schiller – Marketing Communications Intern

2. • Port Charlotte,FL
• USF
• Junior
• Major: Marketing and Management
• Career Goals:
• Start in corporate – become a brand manager
• Transition to nonprofit to pursue my ultimate dream of working for a program that
benefits animals
A little about me…

3. PROJECTS

4. COLLATERAL PIECES

5. • Request for a simple, at-a-glance chart of PGT’s Advertising Co-op Program
information
• Simpler Reference Guide
• No repetition
• Easier to interpret
• Audience: Dealers
Advertising Co-op Program Quick Reference Guide

6. • Request from sales for a brochure that highlights features, hardware, and high level
technical specifications about every door that PGT offers
• Audience: Tech savvy Consumers
• Helps dealers talk consumers through our complete offering of doors
“All PGT Doors” Brochure

7. • Need for an updated comprehensive reference guide of every piece of marketing
literature and selling materials that PGT has available for dealers
• Audience: Dealers
Marketing Materials Catalog

8. • Need for Spanish version of our WinGuard Aluminum Product Line Brochure for use in
international markets
• Audience: Spanish-speaking consumers
• Allows for us to effectively promote our flagship product line in international markets
where there is a great demand and need for such products
WinGuard Aluminum Spanish Brochure

9. • Need for a brochure that highlights features, benefits, options, and detailed product
information for the Cabana Door
• Audience: Consumers
• Provides dealers with additional selling materials for the Cabana Door
Cabana Door Ancillary Brochure

10. • Giving direction to designers
• Researching and compiling information
• Providing feedback
• Copywriting/proofing
• Project management/planning
• How to work cross-functionally/cross-departmentally
What I learned from producing Collateral Materials

11. WEBSITE UPDATE

12. • All product content on PGT’s website needed to be updated
• Audience: Consumers
• Provides consistent product information across printed and electronic marketing
platforms
Content

13. • Updated product photography was needed on PGT’s website photo gallery
• Audience: Consumers
• Allows us to demonstrate finished PGT products in installed applications
Photo Gallery

14. • Final testing to ensure additional newly added dealer locator features were working
properly
• Consumers
• Allows consumers to more easily find the best dealer for their project
Dealer Locator

15. • Content Management System
• Consistency of branding across platforms
• The importance of brand awareness online
• SalesLogix, a Customer Relationship Management tool
What I learned from the Website Update

16. OTHER PROJECTS

17. • Ongoing posts for PGT’s Facebook and Twitter
• Audience: general public on Facebook and twitter – consumers, dealers, PGT
supporters, media, community partners
• Supports PGT’s brand presence and increases awareness of company initiatives and
products
• #MondayMyths
• #TestimonialTuesday
• #WindowCrushWednesday
• #ThrowbackThursday
• #FunFactFriday
Social Media Calendar

18. • Simple and short videos that show how to service various products across PGT’s
Product Lines
• Audience: Dealers
• Provides a resource to dealers who aren’t as familiar with servicing PGT products as
other dealers are
Video Shoot

19. Additional Project Information
• Identifying Product Photography opportunities
• Website and Facebook Analytics
• Processing Web Leads through SalesLogix
• Participating in weekly conference calls with our external agencies

20. • Project planning/management
• Business Writing
• PGT Brand Standards
• Communication with designers
• How to use certain softwares: SalesLogix, Content Management System
• Social Media Marketing
• Steps to develop a collateral piece
• How to pull analytics from Facebook
What I learned overall

21. • Knowledge about how a marketing department operates
• How to work cross-functionally and cross-departmentally
• Project/Time Management
• Managed multiple projects at once
• Project prioritization
• How marketing works with other departments to achieve a common goal
• Copywriting, editing, proofing
• Working with external sources on projects
Benefits for Future Career

22. THANK YOU ALL FOR A
WONDERFUL SUMMER!