The document outlines 3 keys to success with social selling and relationship development: 1) Send personalized messages that potential connections would want to respond to by focusing on a friendly introduction, shared experiences, and common humanity. 2) Leverage LinkedIn to help create context and reference points to build personal connections. 3) Focus on developing real relationships with perfect prospects rather than superficial connections with many contacts by concentrating efforts on quality over quantity.

1. 3 Keys to SDR Success
Jason Vargas
@jasoncvargas
#Rainmaker2015

2. Jason Vargas
Datanyze
#Rainmaker2015

3. Would You Respond?
Messaging even you would reply back to
• The goal- get them to say hi
• Start by looking at your own experience
• Remember they’re human too!
• The friend test
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4. Make a personal connection
Leverage LinkedIn
• Removes barriers
• Creates context
• Something to reference
#Rainmaker2015

5. Quality Not Quantity
• Don’t spray and pray
• Focus on the perfect prospect
• Develop real relationships from the start
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6. Thank You!
#Rainmaker2015