This document outlines the branding for an individual named Jason Dueck, describing his brand personality as unwavering, animated, analytical, and talkative. It defines his brand differentiation as wanting others to know information too and laughing with others rather than at them. The brand values truth over relativism and bringing people together through laughter. The brand promise is to make people laugh even if it kills him, and the vision is to provide new perspectives and fresh observations that make people think and laugh.