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1. JAPAN ECONOMY
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2. JAPAN
Chief of the State Emperor AKIHITO
MER
DE L’EST Political Regime Constitutional monarchy
Capital Tokyo
GDP/Cap $34,000
Osaka, Kobe, Nagoya,
Main cities
Fukuoka, Kitakyushu
Source: CIA Fact book 2011 2

3. MAIN ECONOMICAL INDICATORS
Statistics( 20010) Japan trends
Population (millions) 126,475,664
Superficy (km²) 377,915
Median agae 44.8
GDP trillion$ 4.31 trillion
Growth 3,9
Pop active 62.97 mi.
Unemployment rate 5%
Inflation rate 0,7%
Exchanges
Exports billion$ $ 765.2
Imports billion $ $ 639.1
Finance
Investment rate 19.1% GDP
Budget -7,7% GDP
Official currency YEN
Change Euro/JPY 110, 55
Source : OECD, IMF, CIA
Source: CIA Fact book 2011 3

4. 8 REASONS TO GO TO JAPAN
3rd Biggest economy in the
Japan’s 127m consumers world
Open economy
It is a strategic
stepping stone for
Easy to reach
other Asian markets
Leading International
Strategic business sectors exhibitions in ASIA
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5. BUSSINES IN JAPAN
Bridge nation connecting Asia and the world which contributes to
Asia’s growth.
Promises a safe, secure and comfortable environment.
Large numbers of leading global companies and SMEs with
proprietary technologies
Japanese consumers are sensitive to fashion and European high
quality goods.
The economic size of each region within Japan can be compared to
one country’s economy.
Test marketing before entering Asian markets. It is also a country
with “soft power,” which sets trends
Best infrastructure in terms of advanced infrastructure
Source: CIA Fact book 2011, Jetro, IMF 5

6. JAPAN, BUSINESS OUTLOOK
Import commodities - partners Export commodities - partners
Transport equipment, motor vehicles,
Machinery and equipment, fuels, semiconductors, electrical machinery,
foodstuffs, chemicals, textiles, raw chemicals
materials
China 18.9%, US 16.4%, South Korea
China 18.9%, US 16.4%, South Korea 8.1%, Hong Kong 5.5%
8.1%, Hong Kong 5.5
Export – Import revenues Main industries
Imports $ 639.1 billion (2010 est.) Motor vehicles, electronic equipment,
machine tools, steel and nonferrous
metals, ships, chemicals, textiles,
Exports $ 765.4 billion (2010 est.)
processed foods
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7. JAPAN, MAIN SECTORS
Ship industry Textile Machine tools Chemicals
Electronics Automobile Food
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8. Sony
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9. Please contact our nearest or local office for your general enquiries:
Stockholm Paris
Address: Pipersgatan 26, 11228, Stockholm Address: 7, rue dahomey, 75011, Paris
Phone: + 46 707 72 85 27 Phone: +33 607 52 81 76
Email: stockholm@columdae.com Email: paris@columdae.com
Copenhagen Milan
Address: Njalsgade 15, 2300, Copenhagen Address: Via Monte Leone 22, Milan
Phone: +45 21 74 97 68 Phone: .+39 34 08 97 50 70
Email: copenhagen@columdae.com Email: milan@columdae.com
www.columdae.com
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