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JANUARY 2017
Patricia Laya
Bloomberg News
“Consumer confidence jumped
to the highest level since 2004,
extending a surge in Americans’
optimism for their finances and the
U.S. economy following Donald Trump’s
election victory.
The University of Michigan said that its
final index of sentiment rose to 98.2 from
93.8.”
“The National Federation of
Independent Businesses' Small
Business Optimism Index jumped
to 98.4 from 94.9 - its sharpest surge
since 2009 - with all of the increase in
sentiment coming after the U.S. elections.
‘The November index was basically unchanged
from October's reading up to the point of the
election and then rose dramatically after the results
of the election were known,’ explained Chief
Economist Bill Dunkelberg.”
Luke Kawa
Bloomberg News
“The CNBC All-America Economic
Survey for the fourth quarter found
that the percentage of Americans who
believe the economy will get better in the
next year jumped an unprecedented 17
points to 42%, compared with before the election.
‘We're looking at America moving into a more
positive era with regard to economic expectations,’
said Micah Roberts, vice president at Public Opinion
Strategies.”
Steve Liesman
CNBC
“Consumer confidence climbed in
December to the highest level since
August 2001 as Americans were more
upbeat about the outlook than at any
time in the last 13 years, according to the
New York-based Conference Board.
American households are expecting a Donald
Trump administration to deliver. They are more
upbeat about the prospects for the economy,
labor market and their incomes.”
Michelle Jamrisko
Bloomberg News
The	Consumer	Confidence	Index
The	Conference	Board	Consumer	Confidence
2001 2009 2017
BUSH	elected
OBAMA	elected
TRUMP	elected
-0.4%
-2.4%
-1.0%
-1.3%
5.7%PENDING
Home Sales
Year-Over-Year By Region
U.S. Midwest West South Northeast
NAR 1/2017
HOUSING SUPPLY
Year-Over-Year
-3.8%
-2.2%
-1.1%
-1.5%
-3.6%
-9.6%
-5.8% -5.8%
-10.1%
-6.8%
-4.3%
-9.3%
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
Last 12 Months
NAR 1/2017
333K 325K
630K
293K 283K
594K
Starter Homes Trade-Up Homes Premium Homes
2015 4Q 2016 4Q
Housing Inventory by Category
Trulia
% Change in Inventory by Category
Trulia
-9.1%
-12.1% -12.9%
-5.6%
Total Homes Starter Homes Trade-Up Homes Premium Homes
2016 4th Quarter compared to 2015 4th Quarter
3.97
4.20
3.39
3.49
3.59
3.69
3.79
3.89
3.99
4.09
4.19
4.29
30 Year Fixed
Rate Mortgages
from Freddie Mac
Freddie Mac 1/2016
Quarter
Fannie
Mae
Freddie
Mac
MBA NAR
Average
of All Four
2017 2Q 4.1 4.2 4.4 4.3 4.25
2017 3Q 4.1 4.2 4.6 4.4 4.33
2017 4Q 4.2 4.2 4.7 4.6 4.43
2018 1Q 4.2 ? 4.7 ? ?
Mortgage Rate Projections
1/2017
“We think that conforming 30-year fixed rates probably make it
into the 4.625 percent to 4.75 percent range at some point
during 2017 as a peak” - HSH
“I wouldn’t be surprised if the 30-year fixed mortgage rate hits
4.75 percent.” - Svenja Gudell, Zillow’s Chief Economist
“[I see] mortgage rates getting much closer to 5 percent at the
end of next year.” - Mark Fleming, the Chief Economist at First American
“Our forecast is saying we expect
mortgage rates to hit 4.5 percent.”
- Jonathan Smoke, Chief Economist at realtor.com
“By this time next year, expect the 30-
year fixed rate to likely be in the
4.5 percent to 5 percent range.”
- Lawrence Yun, NAR Chief Economist
“Despite the recent jump in
mortgage rates since the
election, the annual average
for the 30-year fixed-rate
mortgage was 3.65 percent in
2016, the lowest annual average
ever recorded by Freddie Mac
going back to 1971.”
Freddie Mac
“Mortgage rates would
have to be a lot higher
before they really crimp a
buyers’ ability to afford a home -
Trulia chief economist Ralph
McLaughlin estimates between 7%
and 10% for many metros.”
MarketWatch.com
“Though mortgage rates
moved higher again this
week, borrowers should
still appreciate how low they
are - because they're likely to
increase further.”
Realtor Magazine
300
350
400
450
500
550
600
650
700
750
800
850
1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Median Asking
RENT
since 1988
Census
“Renters paid a
cumulative $478.5
billion in 2016, a 3.8
percent increase
from 2015.”
Zillow
“Some	would-be	sellers	may	be	
reluctant	to	move	up	or	trade	
down	- especially	if	they've	
refinanced	in	recent	years.”	
- Lawrence	Yun
MarketWatch.com
“But higher mortgage rates have
secondary effects, as well. Consider
homeowners who bought their homes
in the past few years, or who’ve enjoyed
a refinance as rates hovered closer to 3%.
Unless a move is absolutely necessary, those owners
are likely to balk at having to sell their home and then
borrow at higher rates for a new one.
‘Interest rate lock matters,’ says Mark Zandi, chief
economist for Moody’s Analytics.”
MarketWatch.com
“Zandi cautioned that he doesn’t
think ‘rate lock’ kicks in until
rates are well over 5%, however.
He calculates that a one percentage
point increase in rates will increase the
tenure of a typical American homeowners
by just over six months - also not helpful in
a market starved for activity.”
Bob Walters
Quicken Loans Chief Economist
“Home values pushed
higher throughout 2016,
largely driven by lack of
supply in the hottest markets. It’s
yet to be seen if these increases will
continue or wane as homebuilding
grows, boosting inventory.”
Actual Year-Over-Year % Change in Price
by State
CoreLogic
Month-Over-Month % Change in Price
by State
CoreLogic
“For most adults near traditional
retirement age, a home is their most
valuable asset — dwarfing retirement
accounts, other financial assets, and
other nonfinancial assets. Although relatively
few retirees tap into their home equity, having it
provides financial security.
In fact, many retirement security experts argue that
the conventional three-legged stool of retirement
resources - Social Security, pensions, and savings
- is incomplete because it ignores the home.”
Fannie Mae
reporting on recent Urban Institute study
Anand Nallathambi
President and CEO of CoreLogic
“Price appreciation is the main
Ingredient for home equity wealth
creation, and home prices rose 5.8%
according to the CoreLogic Price Index.
Pay down of principal is the second key
component of equity building. Many
homeowners have refinanced into shorter-term
loans and by doing so, they have significantly
fewer mortgage payments and are able to build
equity wealth faster.”
CoreLogic
By State
% of Homes with Positive Equity
% of Homes with Significant Equity (> 20%)
By State
CoreLogic
Fannie	Mae	&	CoreLogic
37%
79.1%
% who believe they have > than 20% equity % who actually have > 20% equity
Significant
Equity (>20%)
Perceived/Actual
“The HPPI compares the perceived
gap between the homeowner and the
appraiser’s opinion of a home’s value
And has provided an intriguing look into
the psychographics of our housing market.
The most recent HPPI indicates homeowners
and appraisers are closer to agreeing at the end
of 2016 than they were at the start of the new year.
It’s our hope that with this information the only
surprises this holiday season are the ones wrapped
under the tree.”
Bob Walters
Quicken Loans Chief Economist
Quicken Loans
-1.8 -1.75
-1.99
-2.17
-1.95 -1.89 -1.93
-1.69
-1.56
-1.26
-1.15
-1.00
Jan-16 Feb Mar April May Jun Jul Aug Sep Oct Nov Dec
% -1.8 -1.75 -1.99 -2.17 -1.95 -1.89 -1.93 -1.69 -1.56 -1.26 -1.15 -1.00
Appraiser Home Value Opinions
Compared to Homeowner Estimates
Last 12 Months
Average Days on the Market
By State
NAR
4000000
4500000
5000000
5500000
Jan 2012 Jan 2013 Jan 2014 Jan 2015 Jan 2016
EXISTING
Home Sales
Since January 2012
NAR 1/2017
4,300,000
4,400,000
4,500,000
4,600,000
4,700,000
4,800,000
4,900,000
5,000,000
5,100,000
5,200,000
5,300,000
5,400,000
5,500,000
5,600,000
5,700,000
Jan 2014 Jan 2015 Jan 2016
EXISTING
Home Sales
Since January 2014
NAR 1/2017
15.4% 15.7%
11.6%
18.8% 19.0%
U.S. Northeast South Midwest West
Y-O-Y by region
EXISTING
Home Sales
NAR 1/2017
January February March April May June July August September October November December
2015 2016
Existing Home Sales
in thousands
Freddie Mac
January February March April May June July August September October November December
2015 2016
New Home Sales
in thousands
Freddie Mac
New Home Sales
Annualized
in thousands
Census
3%
11%
35%
25%
11%
12%
4%
Under $150K $150-$199K $200-$299K $300-$399K $400-$499K $500-$749K Over $750K
% of sales by price range
New Home
Sales
Census
3.0
3.2
3.3
3.8
4.0
3.9
4.0
3.5 3.5
3.2
2.9
3.0
2.9
3.3
3.7
4.0
4.1
3.8
4.0
3.6
3.2
3.1 3.1
3.2
New Homes Selling Fast
(median months from completion to sold)
Census
320
340
451
497
542
616
594
547
507
483
387
341
359
471
525
578
632
568
586
530
490
456
January February March April May June July August September October November
2015 2016
Total Home Sales
in thousands
Freddie Mac
January February March April May June July August September October November December
Pending Home Sales
2014
2015
2016
NAR 1/2017
90
95
100
105
110
115
Jan 2012 Jan 2013 Jan 2014 Jan 2015 Jan 2016
100 = Historically Healthy Level
PENDING
Home Sales
since 2012
NAR 1/2017
90
92
94
96
98
100
102
104
106
108
110
112
114
January 2014 January 2015 January 2016
100 = Historically Healthy Level
PENDING
Home Sales
since 2014
NAR 1/2017
-0.4%
-2.4%
-1.0%
-1.3%
5.7%PENDING
Home Sales
Year-Over-Year By Region
U.S. Midwest West South Northeast
NAR 1/2017
Jan 2012 Jan 2013 Jan 2014 Jan 2015 Jan 2016
Percentage of
Distressed Property
Sales
35%
January 2012 - Today
6%
9%
NAR 1/2017
Home Prices
6.8%
3.3%
8.5%
6.5%
9.2%
U.S. Northeast West Midwest South
Y-O-Y by region
EXISTING
Home Prices
NAR 1/2017
-2.4%
20.7%
35.4%
31.9%
43.2%
33.9%
$0-100K $100-250K $250-500K $500-750K $750K-1M $1M+
% -2.4% 20.7% 35.4% 31.9% 43.2% 33.9%
% Change in Sales
from last year by Price Range
NAR 1/2017
0
0.02
0.04
0.06
0.08
0.1
0.12
0.14
June 2012 January 2013 January 2014 January 2015 January 2016
Year-Over-Year
PRICE
CHANGES
Case Shiller
S&P Case Shiller 1/2017
13.2%
12.9%
12.4%
10.8%
9.3%
8.1%
6.7%
5.6%
4.8%
4.5%
4.3% 4.4%
4.6%
5.0% 5.0% 4.9% 4.9% 5.0% 5.0%
4.7%
5.4% 5.5%
5.7% 5.7% 5.7%
5.4% 5.5% 5.4% 5.3%
5.1% 5.0% 5.1%
5.4%
5.6%
Jan
2014
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
2015
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
2016
Feb Mar Apr May Jun Jul Aug Sep Oct
Year-Over-Year PRICE CHANGES
20 City Composite
Case Shiller
S&P Case Shiller 1/2017
Jan
2014
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
2015
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
2016
Feb Mar Apr May Jun Jul Aug Sep Oct
Year-Over-Year PRICE CHANGES
20 City Composite
Case Shiller
S&P Case Shiller 1/2017
Forecasted Year-Over-Year % Change in Price
by State
CoreLogic
Quicken Loans
-1.8 -1.75
-1.99
-2.17
-1.95 -1.89 -1.93
-1.69
-1.56
-1.26
-1.15
-1.00
Jan-16 Feb Mar April May Jun Jul Aug Sep Oct Nov Dec
% -1.8 -1.75 -1.99 -2.17 -1.95 -1.89 -1.93 -1.69 -1.56 -1.26 -1.15 -1.00
Appraiser Home Value Opinions
Compared to Homeowner Estimates
Last 12 Months
HOUSING
INVENTORY
Seller Traffic
By State
NAR
January
2011
January
2012
January
2013
January
2014
January
2015
January
2016
Months Inventory of
HOMES FOR SALE
2011 - Today
NAR 1/2017
3.5
4
4.5
5
5.5
6
Sep Oct Nov Dec Jan-15 Feb Mar Apr May Jun July Aug Sep Oct Nov Dec Jan-16 Feb Mar Apr May Jun Jul Aug Sep Oct Nov
Months Inventory of
HOMES FOR SALE
last 2 years
NAR 1/2017
3.9
4.0
4.4 4.4
4.7 4.7
4.5
4.7
4.6
4.4
4.3
4.0
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
Months Inventory of
HOMES FOR SALE
Last 12 Months
NAR 1/2017
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
% -24% -20. -16. -14%-13% -7.6 -5% -6.2 1.8%0.9%5.0%1.6%7.3%5.3%3.2%6.5% 6% 5.5%5.8%4.5% 6% 5.2% 5% -0.5 -0.5 -0.5 2.0% -0.9 1.8%0.4% -4.7 -1.7 -3.1 -4.5 -1.9 -3.8 -2.2 -1.1 -1.5 -3.6 -9.6 -5.8 -5.8 -10. -6.8 -10. -9.3
Year-over-Year
Inventory Levels
NAR 1/2017
HOUSING SUPPLY
Year-Over-Year
-3.8%
-2.2%
-1.1%
-1.5%
-3.6%
-9.6%
-5.8% -5.8%
-10.1%
-6.8%
-4.3%
-9.3%
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
Last 12 Months
NAR 1/2017
4.8
4.5
5.0 5.0 5.0
5.5
5.2 5.2
5.8
5.6
5.4
5.5 5.5 5.5
5.1 5.1
5.2
4.6
5.2
5.0
5.2
5.1
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov
2015 2016 Census
New Home Inventory
months supply
5.2
5.5 5.5 5.5
5.1 5.1
5.2
4.6
5.2
5.0
5.2
5.1
Dec Jan-16 Feb Mar Apr May Jun Jul Aug Sept Oct Nov
New Home Inventory
months supply
Census
Last 12 Months
BUYER
DEMAND
Buyer Traffic
By State
NAR
Jul 2013 Jan 2014 Jan 2015 Jan 2016
Foot Trafficindicator of future sales
NAR 1/2017
Dec Jan 2016 Feb Mar Apr May June July Aug Sept Oct Nov
Foot Trafficindicator of future sales
NAR 1/2017
Last 12 Months
January February March April May June July August September October November December
2015 2016
Foot Trafficindicator of future sales
NAR 1/2017
INTEREST
RATES
3.97
4.20
3.39
3.49
3.59
3.69
3.79
3.89
3.99
4.09
4.19
4.29
30 Year Fixed
Rate Mortgages
from Freddie Mac
Freddie Mac 1/2016
Quarter
Fannie
Mae
Freddie
Mac
MBA NAR
Average
of All Four
2017 2Q 4.1 4.2 4.4 4.3 4.25
2017 3Q 4.1 4.2 4.6 4.4 4.33
2017 4Q 4.2 4.2 4.7 4.6 4.43
2018 1Q 4.2 ? 4.7 ? ?
Mortgage Rate Projections
1/2017
Mortgage Credit Availability
YES NO MAYBE
Apr 2013 Jan 2014 Jan 2015 Jan 2016
Mortgage Credit Availability Index (MCAI), a
report from the Mortgage Bankers Association
Mortgage Credit
Availability
MBA
0
100
200
300
400
500
600
700
800
900
June 2004 June 2005 June 2006 June 2007 June 2008 June 2009 June 2010 June 2011 June 2012 June 2013 June 2014 June 2015 June 2016 November
Historic Data for the
MORTGAGE CREDIT
AVAILABILITY INDEX
(a report from the Mortgage Bankers Association)
MBA
49
50
46
44 44
45
46 46 46
48 48
49
Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov
Average Days To Close A Loan
All Closed Loans as per Ellie Mae
Last 12 Months
722
719
720
722
723
724
726
727
731 731
730
728
Dec Jan-16 Feb Mar Apr May June July Aug Sept Oct Nov
FICO Score
Requirements
Last 12 months
All Closed Loans as per Ellie Mae
0.02% 0.41%
8.6%
21.3%
24.6%
32.2%
13.0%
500-549 550-599 600-649 650-699 700-749 750-799 800+
FICO Score
Distribution
54.9%
All Closed Loans as per Ellie Mae
728
753
686
709
All Loans Conventional FHA VA
Average FICO Score
for Closed Purchase Loans
by Loan Type
All Closed Loans as per Ellie Mae
38
35
42
40
All Loans Conventional FHA VA
Average Back End DTI
for Closed Purchase Loans by Loan Type
All Closed Loans as per Ellie Mae
Resources
KEEPINGCURRENTMATTERS.COM
Slide Slide Title Link
4 Patricia Laya Quote https://www.bloomberg.com/news/articles/2016-12-23/consumer-sentiment-in-u-s-rises-to-11-year-high-after-trump-win
5 Luke Kawa Quote https://www.bloomberg.com/news/articles/2016-12-23/consumer-sentiment-in-u-s-rises-to-11-year-high-after-trump-win
6 Steve Liesman Quote http://www.cnbc.com/2016/12/09/optimism-on-economy-stocks-surges-since-trump-election-cnbc-survey.html
7 Michelle Jamrisko Quote https://www.bloomberg.com/news/articles/2016-12-27/u-s-consumer-confidence-index-increased-to-113-7-in-december
8 The Consumer Confidence Index http://money.cnn.com/2016/12/28/news/economy/consumer-confidence-trump/index.html
11-12 Housing Inventory by Category https://www.trulia.com/blog/trends/inventory-q42016/
15 Mortgage Rate Projection Quotes
http://www.hsh.com/finance/mortgage/yearly-mortgage-outlook.html
http://www.inman.com/2016/12/09/will-happen-mortgage-rates-2017-7-expert-opinions
16 Freddie Mac Quote http://freddiemac.mwnewsroom.com/press-releases/fixed-mortgage-rates-move-higher-otcqb-fmcc-1291436
17, 22-23 MarketWatch.com Quotes http://www.marketwatch.com/story/housings-big-question-what-will-happen-when-buyers-think-4-rates-are-crazy-2016-12-22?mod=mw_share_twitter
18 Realtor Magazine Quote http://realtormag.realtor.org/daily-news/2016/12/30/putting-mortgage-rates-perspective#.WGbTIPwydSE.twitter
19, 92 Median Asking Rent http://www.census.gov/housing/hvs/data/histtabs.html
20 Zillow Quote http://zillow.mediaroom.com/2016-12-30-U-S-Housing-Worth-Record-High-29-6-Trillion-in-2016
21 Lawrence Yun Quote https://www.nar.realtor/news-releases/2016/12/home-sales-expected-to-expand-modestly-in-2017-as-affordability-pressures-temper-buyer-enthusiasm
27 Fannie Mae Quote http://www.thehomestory.com/home-equity-could-be-an-important-source-of-financial-security-in-retirement/
28-30 Equity Quote & Maps http://www.corelogic.com/research/negative-equity/corelogic-q3-2016-equity-report.pdf
31, 106 Significant Equity Chart
http://fanniemae.com/portal/about-us/media/commentary/080315-deggendorf-wilcox.html?sf11644984=1
http://www.corelogic.com/about-us/researchtrends/homeowner-equity-report.aspx#.VnuAKpMrJE4
36,60, 69
Average Days on Market,
Buyer & Seller Traffic Maps
http://nar.realtor/reports/realtors-confidence-index
Resources
KEEPINGCURRENTMATTERS.COM
Slide Slide Title Link
10, 37-39,
50, 52-53,
61-65
Existing Home Sales Report http://nar.realtor/
40-41, 45 Freddie Mac Home Sales
http://www.census.gov/construction/nrs/pdf/newressales.pdf
http://nar.realtor/
42-44, 66-67 New Home Sales, Inventory http://www.census.gov/construction/nrs/pdf/newressales.pdf
9, 46-49, Pending Home Sales Report http://nar.realtor/
54-56 Case Shiller Price Index https://www.spice-indices.com/idpfiles/spice-assets/resources/public/documents/461749_cshomeprice-release-1227.pdf?force_download=true
26-26, 57 CoreLogic Price Changes http://www.corelogic.com/about-us/researchtrends/corelogic-home-price-insights.aspx#
24, 32-33, 58 Appraisal Challenge http://www.quickenloans.com/press-room/2016/12/13/appraiser-opinions-trail-owner-estimates-one-percent/
70-72 Foot Traffic http://nar.realtor/
13, 74 Freddie Mac Rates http://www.freddiemac.com/pmms
14, 75 Mortgage Rate Projections
http://www.fanniemae.com/resources/file/research/emma/pdf/Housing_Forecast_122016.pdf
http://www.freddiemac.com/finance/pdf/201612-Outlook-12%2021%2016.pdf
https://www.mba.org/Documents/Research/MFF_DEC16.pdf
https://www.nar.realtor/sites/default/files/reports/2016/embargoes/forecast-12-2016-us-economic-outlook-12-14-2016.pdf
77-78 Mortgage Credit Availability https://www.mba.org/news-research-and-resources/research-and-economics/single-family-research/mortgage-credit-availability-index
79-83, 104 Ellie Mae Report http://www.elliemae.com/origination-insight-reports/Ellie_Mae_OIR_NOVEMBER2016.pdf
87 SmartAsset.com Quote https://smartasset.com/mortgage/real-estate-trends-2017
91 5 Reasons to Own https://www.trulia.com/blog/buying-your-first-home-for-financial-security/
95, 101 FSBO Slides
http://economistsoutlook.blogs.realtor.org/2016/11/17/homes-sell-for-more-with-a-realtor-than-if-you-sell-solo-research-says/
http://nar.realtor/reports/highlights-from-the-profile-of-home-buyers-and-sellers
“Whether you’re preparing to
purchase a new home or sell an
old house in the new year, it’s
important to know how housing
trends could affect you. Keeping your
finger on the pulse of the market can help
you avoid being left out in the cold by rising
interest rates or a widening gap between
supply and demand.”
SmartAsset.com
3 Ways to Use
KCM Materials
When Prospecting
Direct
Mail
RentersApartment
Lease
RENTERS
Reasons Why Homeownership is
a Good Financial Investment5
5.	Overall,	homeowners	can	enjoy	greater	
wealth	growth	than	renters.
“Owning	a	home	is	one	of	the	most	common	ways	households	
build	long-term	wealth,	as	it	acts	like	a	forced	savings	account.	
Instead	of	paying	your	landlord,	you	can	pay	yourself	in	the	long	
run	through	paying	down	a	mortgage	on	a	house.”	
– Ralph	McLaughlin	– Trulia	Chief	Economist	
1.	Mortgage	payments	can	be	fixed	while	rents	go	up.
2.	Equity	in	your	home	can	be	a	financial	resource	later.
3.	You	can	build	wealth	without	paying	capital	gains.
4.	A	mortgage	can	act	as	a	forced	savings	account.
Trulia
300
350
400
450
500
550
600
650
700
750
800
850
1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Median Asking
RENT
since 1988
Census
FSBOs
Reasons to Hire a
Real Estate Professional5
They help with all disclosures and paperwork necessary in
today’s heavily regulated environment.
They are well educated in and experienced with the
entire sales process.
They act as a ‘buffer’ in negotiations with all parties
throughout the entire transaction.
They help understand today’s real estate values when
setting the price on a listing or on an offer to purchase.
They simply and effectively explain today’s real estate
headlines and decipher what they mean to you.
By FSBO By AGENT
$168K
$185K
$245K
FSBOs where buyer
knew seller
All FSBOs Homes Sold by an
Agent
Typical Sold Price
FSBO vs. Agent
Source: NAR
Studies have shown that people are more likely
to FSBO in markets with lower price points.
Door Knocking or 10/10/20
The Buyer’s Guide
The Seller’s Guide
Conversations
“I’m thinking of selling my
house on my own.”
By FSBO By AGENT
$168K
$185K
$245K
FSBOs where buyer
knew seller
All FSBOs Homes Sold by an
Agent
Typical Sold Price
FSBO vs. Agent
Source: NAR
Studies have shown that people are more likely
to FSBO in markets with lower price points.
5
7
9
11
13
15
17
19
1991 1993 1995 1997 1999 2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
The percentage of homes selling as a FSBO has
decreased to 8%, the lowest number recorded since 1981.
FSBOs as a Percentage
of all Home Sales
“I’m not sure my credit score is
high enough to buy a home.”
0.02% 0.41%
8.6%
21.3%
24.6%
32.2%
13.0%
500-549 550-599 600-649 650-699 700-749 750-799 800+
FICO Score
Distribution
54.9%
All Closed Loans as per Ellie Mae
“I don’t know if I’d get enough
money from my house to make
it worth selling.”
Fannie	Mae	&	CoreLogic
37%
79.1%
% who believe they have > than 20% equity % who actually have > 20% equity
Significant
Equity (>20%)
Perceived/Actual
JANUARY 2017

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January 2017

  • 2.
  • 3.
  • 4. Patricia Laya Bloomberg News “Consumer confidence jumped to the highest level since 2004, extending a surge in Americans’ optimism for their finances and the U.S. economy following Donald Trump’s election victory. The University of Michigan said that its final index of sentiment rose to 98.2 from 93.8.”
  • 5. “The National Federation of Independent Businesses' Small Business Optimism Index jumped to 98.4 from 94.9 - its sharpest surge since 2009 - with all of the increase in sentiment coming after the U.S. elections. ‘The November index was basically unchanged from October's reading up to the point of the election and then rose dramatically after the results of the election were known,’ explained Chief Economist Bill Dunkelberg.” Luke Kawa Bloomberg News
  • 6. “The CNBC All-America Economic Survey for the fourth quarter found that the percentage of Americans who believe the economy will get better in the next year jumped an unprecedented 17 points to 42%, compared with before the election. ‘We're looking at America moving into a more positive era with regard to economic expectations,’ said Micah Roberts, vice president at Public Opinion Strategies.” Steve Liesman CNBC
  • 7. “Consumer confidence climbed in December to the highest level since August 2001 as Americans were more upbeat about the outlook than at any time in the last 13 years, according to the New York-based Conference Board. American households are expecting a Donald Trump administration to deliver. They are more upbeat about the prospects for the economy, labor market and their incomes.” Michelle Jamrisko Bloomberg News
  • 9. -0.4% -2.4% -1.0% -1.3% 5.7%PENDING Home Sales Year-Over-Year By Region U.S. Midwest West South Northeast NAR 1/2017
  • 10. HOUSING SUPPLY Year-Over-Year -3.8% -2.2% -1.1% -1.5% -3.6% -9.6% -5.8% -5.8% -10.1% -6.8% -4.3% -9.3% Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Last 12 Months NAR 1/2017
  • 11. 333K 325K 630K 293K 283K 594K Starter Homes Trade-Up Homes Premium Homes 2015 4Q 2016 4Q Housing Inventory by Category Trulia
  • 12. % Change in Inventory by Category Trulia -9.1% -12.1% -12.9% -5.6% Total Homes Starter Homes Trade-Up Homes Premium Homes 2016 4th Quarter compared to 2015 4th Quarter
  • 14. Quarter Fannie Mae Freddie Mac MBA NAR Average of All Four 2017 2Q 4.1 4.2 4.4 4.3 4.25 2017 3Q 4.1 4.2 4.6 4.4 4.33 2017 4Q 4.2 4.2 4.7 4.6 4.43 2018 1Q 4.2 ? 4.7 ? ? Mortgage Rate Projections 1/2017
  • 15. “We think that conforming 30-year fixed rates probably make it into the 4.625 percent to 4.75 percent range at some point during 2017 as a peak” - HSH “I wouldn’t be surprised if the 30-year fixed mortgage rate hits 4.75 percent.” - Svenja Gudell, Zillow’s Chief Economist “[I see] mortgage rates getting much closer to 5 percent at the end of next year.” - Mark Fleming, the Chief Economist at First American “Our forecast is saying we expect mortgage rates to hit 4.5 percent.” - Jonathan Smoke, Chief Economist at realtor.com “By this time next year, expect the 30- year fixed rate to likely be in the 4.5 percent to 5 percent range.” - Lawrence Yun, NAR Chief Economist
  • 16. “Despite the recent jump in mortgage rates since the election, the annual average for the 30-year fixed-rate mortgage was 3.65 percent in 2016, the lowest annual average ever recorded by Freddie Mac going back to 1971.” Freddie Mac
  • 17. “Mortgage rates would have to be a lot higher before they really crimp a buyers’ ability to afford a home - Trulia chief economist Ralph McLaughlin estimates between 7% and 10% for many metros.” MarketWatch.com
  • 18. “Though mortgage rates moved higher again this week, borrowers should still appreciate how low they are - because they're likely to increase further.” Realtor Magazine
  • 19. 300 350 400 450 500 550 600 650 700 750 800 850 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Median Asking RENT since 1988 Census
  • 20. “Renters paid a cumulative $478.5 billion in 2016, a 3.8 percent increase from 2015.” Zillow
  • 22. MarketWatch.com “But higher mortgage rates have secondary effects, as well. Consider homeowners who bought their homes in the past few years, or who’ve enjoyed a refinance as rates hovered closer to 3%. Unless a move is absolutely necessary, those owners are likely to balk at having to sell their home and then borrow at higher rates for a new one. ‘Interest rate lock matters,’ says Mark Zandi, chief economist for Moody’s Analytics.”
  • 23. MarketWatch.com “Zandi cautioned that he doesn’t think ‘rate lock’ kicks in until rates are well over 5%, however. He calculates that a one percentage point increase in rates will increase the tenure of a typical American homeowners by just over six months - also not helpful in a market starved for activity.”
  • 24. Bob Walters Quicken Loans Chief Economist “Home values pushed higher throughout 2016, largely driven by lack of supply in the hottest markets. It’s yet to be seen if these increases will continue or wane as homebuilding grows, boosting inventory.”
  • 25. Actual Year-Over-Year % Change in Price by State CoreLogic
  • 26. Month-Over-Month % Change in Price by State CoreLogic
  • 27. “For most adults near traditional retirement age, a home is their most valuable asset — dwarfing retirement accounts, other financial assets, and other nonfinancial assets. Although relatively few retirees tap into their home equity, having it provides financial security. In fact, many retirement security experts argue that the conventional three-legged stool of retirement resources - Social Security, pensions, and savings - is incomplete because it ignores the home.” Fannie Mae reporting on recent Urban Institute study
  • 28. Anand Nallathambi President and CEO of CoreLogic “Price appreciation is the main Ingredient for home equity wealth creation, and home prices rose 5.8% according to the CoreLogic Price Index. Pay down of principal is the second key component of equity building. Many homeowners have refinanced into shorter-term loans and by doing so, they have significantly fewer mortgage payments and are able to build equity wealth faster.”
  • 29. CoreLogic By State % of Homes with Positive Equity
  • 30. % of Homes with Significant Equity (> 20%) By State CoreLogic
  • 31. Fannie Mae & CoreLogic 37% 79.1% % who believe they have > than 20% equity % who actually have > 20% equity Significant Equity (>20%) Perceived/Actual
  • 32. “The HPPI compares the perceived gap between the homeowner and the appraiser’s opinion of a home’s value And has provided an intriguing look into the psychographics of our housing market. The most recent HPPI indicates homeowners and appraisers are closer to agreeing at the end of 2016 than they were at the start of the new year. It’s our hope that with this information the only surprises this holiday season are the ones wrapped under the tree.” Bob Walters Quicken Loans Chief Economist
  • 33. Quicken Loans -1.8 -1.75 -1.99 -2.17 -1.95 -1.89 -1.93 -1.69 -1.56 -1.26 -1.15 -1.00 Jan-16 Feb Mar April May Jun Jul Aug Sep Oct Nov Dec % -1.8 -1.75 -1.99 -2.17 -1.95 -1.89 -1.93 -1.69 -1.56 -1.26 -1.15 -1.00 Appraiser Home Value Opinions Compared to Homeowner Estimates Last 12 Months
  • 34.
  • 35.
  • 36. Average Days on the Market By State NAR
  • 37. 4000000 4500000 5000000 5500000 Jan 2012 Jan 2013 Jan 2014 Jan 2015 Jan 2016 EXISTING Home Sales Since January 2012 NAR 1/2017
  • 39. 15.4% 15.7% 11.6% 18.8% 19.0% U.S. Northeast South Midwest West Y-O-Y by region EXISTING Home Sales NAR 1/2017
  • 40. January February March April May June July August September October November December 2015 2016 Existing Home Sales in thousands Freddie Mac
  • 41. January February March April May June July August September October November December 2015 2016 New Home Sales in thousands Freddie Mac
  • 42. New Home Sales Annualized in thousands Census
  • 43. 3% 11% 35% 25% 11% 12% 4% Under $150K $150-$199K $200-$299K $300-$399K $400-$499K $500-$749K Over $750K % of sales by price range New Home Sales Census
  • 44. 3.0 3.2 3.3 3.8 4.0 3.9 4.0 3.5 3.5 3.2 2.9 3.0 2.9 3.3 3.7 4.0 4.1 3.8 4.0 3.6 3.2 3.1 3.1 3.2 New Homes Selling Fast (median months from completion to sold) Census
  • 45. 320 340 451 497 542 616 594 547 507 483 387 341 359 471 525 578 632 568 586 530 490 456 January February March April May June July August September October November 2015 2016 Total Home Sales in thousands Freddie Mac
  • 46. January February March April May June July August September October November December Pending Home Sales 2014 2015 2016 NAR 1/2017
  • 47. 90 95 100 105 110 115 Jan 2012 Jan 2013 Jan 2014 Jan 2015 Jan 2016 100 = Historically Healthy Level PENDING Home Sales since 2012 NAR 1/2017
  • 48. 90 92 94 96 98 100 102 104 106 108 110 112 114 January 2014 January 2015 January 2016 100 = Historically Healthy Level PENDING Home Sales since 2014 NAR 1/2017
  • 49. -0.4% -2.4% -1.0% -1.3% 5.7%PENDING Home Sales Year-Over-Year By Region U.S. Midwest West South Northeast NAR 1/2017
  • 50. Jan 2012 Jan 2013 Jan 2014 Jan 2015 Jan 2016 Percentage of Distressed Property Sales 35% January 2012 - Today 6% 9% NAR 1/2017
  • 52. 6.8% 3.3% 8.5% 6.5% 9.2% U.S. Northeast West Midwest South Y-O-Y by region EXISTING Home Prices NAR 1/2017
  • 53. -2.4% 20.7% 35.4% 31.9% 43.2% 33.9% $0-100K $100-250K $250-500K $500-750K $750K-1M $1M+ % -2.4% 20.7% 35.4% 31.9% 43.2% 33.9% % Change in Sales from last year by Price Range NAR 1/2017
  • 54. 0 0.02 0.04 0.06 0.08 0.1 0.12 0.14 June 2012 January 2013 January 2014 January 2015 January 2016 Year-Over-Year PRICE CHANGES Case Shiller S&P Case Shiller 1/2017
  • 55. 13.2% 12.9% 12.4% 10.8% 9.3% 8.1% 6.7% 5.6% 4.8% 4.5% 4.3% 4.4% 4.6% 5.0% 5.0% 4.9% 4.9% 5.0% 5.0% 4.7% 5.4% 5.5% 5.7% 5.7% 5.7% 5.4% 5.5% 5.4% 5.3% 5.1% 5.0% 5.1% 5.4% 5.6% Jan 2014 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 2015 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 2016 Feb Mar Apr May Jun Jul Aug Sep Oct Year-Over-Year PRICE CHANGES 20 City Composite Case Shiller S&P Case Shiller 1/2017
  • 56. Jan 2014 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 2015 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 2016 Feb Mar Apr May Jun Jul Aug Sep Oct Year-Over-Year PRICE CHANGES 20 City Composite Case Shiller S&P Case Shiller 1/2017
  • 57. Forecasted Year-Over-Year % Change in Price by State CoreLogic
  • 58. Quicken Loans -1.8 -1.75 -1.99 -2.17 -1.95 -1.89 -1.93 -1.69 -1.56 -1.26 -1.15 -1.00 Jan-16 Feb Mar April May Jun Jul Aug Sep Oct Nov Dec % -1.8 -1.75 -1.99 -2.17 -1.95 -1.89 -1.93 -1.69 -1.56 -1.26 -1.15 -1.00 Appraiser Home Value Opinions Compared to Homeowner Estimates Last 12 Months
  • 62. 3.5 4 4.5 5 5.5 6 Sep Oct Nov Dec Jan-15 Feb Mar Apr May Jun July Aug Sep Oct Nov Dec Jan-16 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Months Inventory of HOMES FOR SALE last 2 years NAR 1/2017
  • 63. 3.9 4.0 4.4 4.4 4.7 4.7 4.5 4.7 4.6 4.4 4.3 4.0 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Months Inventory of HOMES FOR SALE Last 12 Months NAR 1/2017
  • 64. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov % -24% -20. -16. -14%-13% -7.6 -5% -6.2 1.8%0.9%5.0%1.6%7.3%5.3%3.2%6.5% 6% 5.5%5.8%4.5% 6% 5.2% 5% -0.5 -0.5 -0.5 2.0% -0.9 1.8%0.4% -4.7 -1.7 -3.1 -4.5 -1.9 -3.8 -2.2 -1.1 -1.5 -3.6 -9.6 -5.8 -5.8 -10. -6.8 -10. -9.3 Year-over-Year Inventory Levels NAR 1/2017
  • 65. HOUSING SUPPLY Year-Over-Year -3.8% -2.2% -1.1% -1.5% -3.6% -9.6% -5.8% -5.8% -10.1% -6.8% -4.3% -9.3% Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Last 12 Months NAR 1/2017
  • 66. 4.8 4.5 5.0 5.0 5.0 5.5 5.2 5.2 5.8 5.6 5.4 5.5 5.5 5.5 5.1 5.1 5.2 4.6 5.2 5.0 5.2 5.1 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov 2015 2016 Census New Home Inventory months supply
  • 67. 5.2 5.5 5.5 5.5 5.1 5.1 5.2 4.6 5.2 5.0 5.2 5.1 Dec Jan-16 Feb Mar Apr May Jun Jul Aug Sept Oct Nov New Home Inventory months supply Census Last 12 Months
  • 70. Jul 2013 Jan 2014 Jan 2015 Jan 2016 Foot Trafficindicator of future sales NAR 1/2017
  • 71. Dec Jan 2016 Feb Mar Apr May June July Aug Sept Oct Nov Foot Trafficindicator of future sales NAR 1/2017 Last 12 Months
  • 72. January February March April May June July August September October November December 2015 2016 Foot Trafficindicator of future sales NAR 1/2017
  • 75. Quarter Fannie Mae Freddie Mac MBA NAR Average of All Four 2017 2Q 4.1 4.2 4.4 4.3 4.25 2017 3Q 4.1 4.2 4.6 4.4 4.33 2017 4Q 4.2 4.2 4.7 4.6 4.43 2018 1Q 4.2 ? 4.7 ? ? Mortgage Rate Projections 1/2017
  • 77. Apr 2013 Jan 2014 Jan 2015 Jan 2016 Mortgage Credit Availability Index (MCAI), a report from the Mortgage Bankers Association Mortgage Credit Availability MBA
  • 78. 0 100 200 300 400 500 600 700 800 900 June 2004 June 2005 June 2006 June 2007 June 2008 June 2009 June 2010 June 2011 June 2012 June 2013 June 2014 June 2015 June 2016 November Historic Data for the MORTGAGE CREDIT AVAILABILITY INDEX (a report from the Mortgage Bankers Association) MBA
  • 79. 49 50 46 44 44 45 46 46 46 48 48 49 Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Average Days To Close A Loan All Closed Loans as per Ellie Mae Last 12 Months
  • 80. 722 719 720 722 723 724 726 727 731 731 730 728 Dec Jan-16 Feb Mar Apr May June July Aug Sept Oct Nov FICO Score Requirements Last 12 months All Closed Loans as per Ellie Mae
  • 81. 0.02% 0.41% 8.6% 21.3% 24.6% 32.2% 13.0% 500-549 550-599 600-649 650-699 700-749 750-799 800+ FICO Score Distribution 54.9% All Closed Loans as per Ellie Mae
  • 82. 728 753 686 709 All Loans Conventional FHA VA Average FICO Score for Closed Purchase Loans by Loan Type All Closed Loans as per Ellie Mae
  • 83. 38 35 42 40 All Loans Conventional FHA VA Average Back End DTI for Closed Purchase Loans by Loan Type All Closed Loans as per Ellie Mae
  • 84. Resources KEEPINGCURRENTMATTERS.COM Slide Slide Title Link 4 Patricia Laya Quote https://www.bloomberg.com/news/articles/2016-12-23/consumer-sentiment-in-u-s-rises-to-11-year-high-after-trump-win 5 Luke Kawa Quote https://www.bloomberg.com/news/articles/2016-12-23/consumer-sentiment-in-u-s-rises-to-11-year-high-after-trump-win 6 Steve Liesman Quote http://www.cnbc.com/2016/12/09/optimism-on-economy-stocks-surges-since-trump-election-cnbc-survey.html 7 Michelle Jamrisko Quote https://www.bloomberg.com/news/articles/2016-12-27/u-s-consumer-confidence-index-increased-to-113-7-in-december 8 The Consumer Confidence Index http://money.cnn.com/2016/12/28/news/economy/consumer-confidence-trump/index.html 11-12 Housing Inventory by Category https://www.trulia.com/blog/trends/inventory-q42016/ 15 Mortgage Rate Projection Quotes http://www.hsh.com/finance/mortgage/yearly-mortgage-outlook.html http://www.inman.com/2016/12/09/will-happen-mortgage-rates-2017-7-expert-opinions 16 Freddie Mac Quote http://freddiemac.mwnewsroom.com/press-releases/fixed-mortgage-rates-move-higher-otcqb-fmcc-1291436 17, 22-23 MarketWatch.com Quotes http://www.marketwatch.com/story/housings-big-question-what-will-happen-when-buyers-think-4-rates-are-crazy-2016-12-22?mod=mw_share_twitter 18 Realtor Magazine Quote http://realtormag.realtor.org/daily-news/2016/12/30/putting-mortgage-rates-perspective#.WGbTIPwydSE.twitter 19, 92 Median Asking Rent http://www.census.gov/housing/hvs/data/histtabs.html 20 Zillow Quote http://zillow.mediaroom.com/2016-12-30-U-S-Housing-Worth-Record-High-29-6-Trillion-in-2016 21 Lawrence Yun Quote https://www.nar.realtor/news-releases/2016/12/home-sales-expected-to-expand-modestly-in-2017-as-affordability-pressures-temper-buyer-enthusiasm 27 Fannie Mae Quote http://www.thehomestory.com/home-equity-could-be-an-important-source-of-financial-security-in-retirement/ 28-30 Equity Quote & Maps http://www.corelogic.com/research/negative-equity/corelogic-q3-2016-equity-report.pdf 31, 106 Significant Equity Chart http://fanniemae.com/portal/about-us/media/commentary/080315-deggendorf-wilcox.html?sf11644984=1 http://www.corelogic.com/about-us/researchtrends/homeowner-equity-report.aspx#.VnuAKpMrJE4 36,60, 69 Average Days on Market, Buyer & Seller Traffic Maps http://nar.realtor/reports/realtors-confidence-index
  • 85. Resources KEEPINGCURRENTMATTERS.COM Slide Slide Title Link 10, 37-39, 50, 52-53, 61-65 Existing Home Sales Report http://nar.realtor/ 40-41, 45 Freddie Mac Home Sales http://www.census.gov/construction/nrs/pdf/newressales.pdf http://nar.realtor/ 42-44, 66-67 New Home Sales, Inventory http://www.census.gov/construction/nrs/pdf/newressales.pdf 9, 46-49, Pending Home Sales Report http://nar.realtor/ 54-56 Case Shiller Price Index https://www.spice-indices.com/idpfiles/spice-assets/resources/public/documents/461749_cshomeprice-release-1227.pdf?force_download=true 26-26, 57 CoreLogic Price Changes http://www.corelogic.com/about-us/researchtrends/corelogic-home-price-insights.aspx# 24, 32-33, 58 Appraisal Challenge http://www.quickenloans.com/press-room/2016/12/13/appraiser-opinions-trail-owner-estimates-one-percent/ 70-72 Foot Traffic http://nar.realtor/ 13, 74 Freddie Mac Rates http://www.freddiemac.com/pmms 14, 75 Mortgage Rate Projections http://www.fanniemae.com/resources/file/research/emma/pdf/Housing_Forecast_122016.pdf http://www.freddiemac.com/finance/pdf/201612-Outlook-12%2021%2016.pdf https://www.mba.org/Documents/Research/MFF_DEC16.pdf https://www.nar.realtor/sites/default/files/reports/2016/embargoes/forecast-12-2016-us-economic-outlook-12-14-2016.pdf 77-78 Mortgage Credit Availability https://www.mba.org/news-research-and-resources/research-and-economics/single-family-research/mortgage-credit-availability-index 79-83, 104 Ellie Mae Report http://www.elliemae.com/origination-insight-reports/Ellie_Mae_OIR_NOVEMBER2016.pdf 87 SmartAsset.com Quote https://smartasset.com/mortgage/real-estate-trends-2017 91 5 Reasons to Own https://www.trulia.com/blog/buying-your-first-home-for-financial-security/ 95, 101 FSBO Slides http://economistsoutlook.blogs.realtor.org/2016/11/17/homes-sell-for-more-with-a-realtor-than-if-you-sell-solo-research-says/ http://nar.realtor/reports/highlights-from-the-profile-of-home-buyers-and-sellers
  • 86.
  • 87. “Whether you’re preparing to purchase a new home or sell an old house in the new year, it’s important to know how housing trends could affect you. Keeping your finger on the pulse of the market can help you avoid being left out in the cold by rising interest rates or a widening gap between supply and demand.” SmartAsset.com
  • 88. 3 Ways to Use KCM Materials When Prospecting
  • 91. Reasons Why Homeownership is a Good Financial Investment5 5. Overall, homeowners can enjoy greater wealth growth than renters. “Owning a home is one of the most common ways households build long-term wealth, as it acts like a forced savings account. Instead of paying your landlord, you can pay yourself in the long run through paying down a mortgage on a house.” – Ralph McLaughlin – Trulia Chief Economist 1. Mortgage payments can be fixed while rents go up. 2. Equity in your home can be a financial resource later. 3. You can build wealth without paying capital gains. 4. A mortgage can act as a forced savings account. Trulia
  • 92. 300 350 400 450 500 550 600 650 700 750 800 850 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Median Asking RENT since 1988 Census
  • 93. FSBOs
  • 94. Reasons to Hire a Real Estate Professional5 They help with all disclosures and paperwork necessary in today’s heavily regulated environment. They are well educated in and experienced with the entire sales process. They act as a ‘buffer’ in negotiations with all parties throughout the entire transaction. They help understand today’s real estate values when setting the price on a listing or on an offer to purchase. They simply and effectively explain today’s real estate headlines and decipher what they mean to you.
  • 95. By FSBO By AGENT $168K $185K $245K FSBOs where buyer knew seller All FSBOs Homes Sold by an Agent Typical Sold Price FSBO vs. Agent Source: NAR Studies have shown that people are more likely to FSBO in markets with lower price points.
  • 96. Door Knocking or 10/10/20
  • 100. “I’m thinking of selling my house on my own.”
  • 101. By FSBO By AGENT $168K $185K $245K FSBOs where buyer knew seller All FSBOs Homes Sold by an Agent Typical Sold Price FSBO vs. Agent Source: NAR Studies have shown that people are more likely to FSBO in markets with lower price points.
  • 102. 5 7 9 11 13 15 17 19 1991 1993 1995 1997 1999 2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 The percentage of homes selling as a FSBO has decreased to 8%, the lowest number recorded since 1981. FSBOs as a Percentage of all Home Sales
  • 103. “I’m not sure my credit score is high enough to buy a home.”
  • 104. 0.02% 0.41% 8.6% 21.3% 24.6% 32.2% 13.0% 500-549 550-599 600-649 650-699 700-749 750-799 800+ FICO Score Distribution 54.9% All Closed Loans as per Ellie Mae
  • 105. “I don’t know if I’d get enough money from my house to make it worth selling.”
  • 106. Fannie Mae & CoreLogic 37% 79.1% % who believe they have > than 20% equity % who actually have > 20% equity Significant Equity (>20%) Perceived/Actual