The culture of Jammu and Kashmir is a unique blend of the diverse customs from its three regions - Kashmir, Jammu, and Ladakh. The cuisine features aromatic rice and rich curries made with ghee or mustard oil. Major festivals celebrated across religions include Lohri, Holi, and Navratri. The state has a rich musical tradition including folk, Sufi, and choral styles. Popular dances include the Mask Dance. Jammu and Kashmir is known for its natural beauty, attracting many travelers to sites like Jammu.