Jamie Oliver has released a new iPhone app called Jamie's 20-Minute Meals that includes 50 recipes that Oliver claims can each be cooked in 20 minutes. The app allows users to watch Oliver demonstrate and explain each step of a recipe through video instructions on their phone. Daisy Dumas from the Evening Standard tested the app by making a risotto recipe. She found the step-by-step instructions and pictures to be clear and easy to follow, and was able to complete the meal in the promised 20 minutes. Oliver hopes the app will help reduce takeout orders by providing quick and easy homemade meals.

1. evening standard Wednesday 14 OctOber 2009 25
News
Cook along with ‘a foolproof guide to
life after takeaways’
Jamie on your review
jamie’s 20-minute meals
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mobile phone Daisy Dumas
WE RELY on the internet for cooking —
type “ Jamie Oliver recipes” into Google
Mark Prigg When I set to work on this iPhone app, I and you will find 10.2 million matches — so
Technology Correspondent wanted to make sure I gave people eve- the iPhone application seems a natural
rything they would need to help them progression.
ASPIRING chefs can now cook alongside create great-tasting meals.” The limited choice of 50 recipes is a
Jamie Oliver with new mobile phone Oliver also hopes the software will help welcome time-saver. There’s even a
software. reduce the number of takeaways people function that picks one at random when
You can download a video of the TV order: “Each recipe can be cooked in you shake the phone, meaning you may
chef explaining how to prepare a meal around 20 minutes — that’s less time than never again need ask the dreaded question
— even the best way to chop vegetables it would take to order and receive a deliv- “What do you feel like for dinner?” (or at
— before he talks you through every step ered meal and yours will taste better.” least for 50 days).
of the recipe. The application first shows users what I opted to make a risotto. The step-by-step
The £4.99 software for Apple’s iPhone they need to buy and then takes them instructions were simple, the pictures
and iPod Touch, called Jamie’s through each step of the recipe, with clear, and it took 20 minutes. This is the
20-Minute Meals, includes 50 voice prompts from Oliver. A separate tool for those who want to cook more but
recipes, all of which Oliver section gives tips on chopping and lack confidence and time. It is a foolproof
claims can be cooked within 20 looking after knives. introduction to life after takeaways and
minutes. Recipes include farfalle Several major supermarkets have you can turn the volume up for Jamie’s
Genovese, parmesan-crusted launched iPhone apps allowing reassuring direction.
plaice and salad, asparagus and people to order groceries online But how the iPhone will fare among
pesto risotto and Eton mess via their mobile. Ocado was sticky fingers and spitting oil may,
with toasted almonds. the first, followed today I suspect, be down to common sense.
Oliver, right, said: by Tesco, which has cre-
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“These days people are so ated a free supermarket Simple: the Standard’s Daisy Dumas makes a
busy but they’re rarely satnav to guide shop- risotto, following Oliver’s step-by-step directions
without their phones. pers to the right aisle.
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