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‘Natural’ materials may sound greener – but are they?
 Daisy Dumas finds out which fabrics are kindest to the planet




E
               verything we wear,      pound note – and an unhealthy                    Pachacuti uses
               be it from a charity    detachment from the systems             sustainably harvested
                                                                                  toquilla palm for its
               shop or the runways     behind our garments.
                                                                                 Ecuadorian panama
               of Milan, starts with      “Everyone gets the idea that       hats (above left, opposite
               a humble fibre. That    flying apples from New Zealand              left and centre). Top
               fibre – from plants,    is bonkers, but they don’t grasp          right: American star
petrochemicals or animals – is         the same idea with Indian cot-         Anne Hathaway wears
extracted, spun and woven into         ton. If something is cheap, either      a milk-fibre Mr Larkin
fabric. It’s dyed and finished be-     natural resources or someone             dress. Inset: Designer
                                                                                Saara Lepokorpi uses
fore being cut, stitched and sold.     making it is probably being
                                                                                 Ingeo, a corn-based
Transport often links each phase       exploited,” says John-Paul
                                                                                biodegradable fabric.
and water and chemicals prop           Flintoff, author of Sew Your Own.            Centre left: Maison
up the whole process. Locked in           Like Dr Kate Fletcher, he is      Gattinoni’s Ingeo kaftan.
every garment are fibres that tell     chipping away at the coalface             Bottom left: Komodo
a story of ecological impact.          of popular conscience. Fletcher,            organic cotton top.
  In 17th century Europe, being        reader in sustainable fashion at          Bottom right: Cotton
at the height of fashion sig-          the London College of Fashion,         farms account for 10%
                                                                                  of all herbicide and
nalled status and either wealth        believes that the real key to
                                                                               20-25% of insecticide
or heavy debt. Now, it can mean        sustainability is variety: “The          use, despite covering
a short trip to the High Street        market is dominated by cotton        only a few percent of the
and spare change from a ten-           and polyester. We need real ➤          world’s cultivable soils


32 NatioNal GeoGraphic GreeN | AUTUMN 2010
KAtHErInE WELLES; StEfAno ALEGnInI; MArIo SorrEntI; PHoto CourtESy of DAnISH fASHIon InStItutE
                                                                                                 [ intelligenceliving ]
[ intelligenceliving ]


                                                                                     Left: reading the
                                                                                     labels: one of the most
                                                                                     common eco-labels
                                                                                     found in Europe is the
                                                                                     oeko-tex Standard
                                                                                     100 mark, which looks
                                                                                     particularly at health
                                                                                     standards. MADE-By
                                                                                     is an independent
                                                                                     consumer label for
                                                                                     fashion companies which
                                                                                     are transparent about
                                                                                     the social, economic and
                                                                                     ecological conditions
                                                                                     throughout their whole
                                                                                     supply chain. If a garment
                                                                                     carries the fairtrade
                                                                                     mark, processors and
substitutes that broaden choice      it takes 760 litres of water to pro-            manufacturers have
for consumers and promote            duce an average cotton t-shirt,                 produced evidence that
diversity so that we’re not put-     plus litres of pesticides (includ-              labour rights have been
ting all our eggs in one basket.”    ing Aldicarb, a powerful nerve                  respected
   And to do this, we must begin     agent), fertilisers, defoliants
by dismissing pitching ‘natu-        and dye. Its monoculture has
ral’ against ‘man-made’ when         wiped biodiversity off the map in
asking which is better for the       swathes of the USA, China and
planet. “There’s no cut and dried    India and – among other dubious
answer. It is so complex that to     responsibilities – is accountable
draw a simple conclusion would
be to miss most of the impor-
                                     for the devastating loss of the
                                     Aral Sea in Central Asia. Organic
                                                                            Wear it well
tant issues,” says Fletcher. “You    cotton, on the other hand, shows
have to ask yourself what it is      real signs of promise.                 ♦ Buy stuff that is easy to
that you’re trying to achieve.          Prince Charles supports wool          wash and dry
Less energy? Less water? It’s a      as a more sustainable natural          ♦ Buy stuff that is built to
false choice to compare natural      fibre, but even here there are           last
to man-made.”                        complications and sometimes
                                                                            ♦ Wear it and use it until it
   Some impacts are obvious –        downsides. Researchers have
                                                                              falls apart, or pass it on
fur, for example – but most fibres   calculated that it takes 685,000
are so inherently tied to the        litres of water to feed the sheep      ♦ Buy second-hand
system in which they comprise        and scour the fleece to make just      ♦ Repair things rather than
only a part that the environmen-     one suit. On top of this, there          throw out
tal impacts are hidden.              are methane emissions, soil ero-       ♦ Donate or recycle cloth-
   Answers are surprisingly          sion and pesticides to consider.         ing rather than putting it
counter-intuitive; as Fletcher       Organic wool, currently expen-
                                                                              in the bin
puts it: “We have to stop per-       sive and rare, has impressive
                                                                            ♦ Favour synthetic fibres
petuating the myth that natural      benefits, as does recycled wool,
equals eco.”                         particularly as a substitute to          over natural ones
                                     polyester, technical and heavy-
                                     weight fabrics.                        Tips for keeping the total
NATUrAl                                 Bamboo is far from innocent. It     impact of your clothing to a
///////////////////////////////      scores well as a crop, sequester-      minimum from How Bad Are
Cotton comprises about one           ing carbon, preventing soil ero-
                                                                            Bananas? The Carbon
third of the world’s fibre produc-   sion and growing at breakneck
tion. It’s renewable, biodegrad-     speed (even without pesticides
                                                                            Footprint of Everything, by
able and easy to harvest and         and fertilisers its yield is ten       Mike Berners-Lee (£8.99,
spin. But the UN estimates that      times that of cotton), but – and ➤     Profile Books)


34 NatioNal GeoGraphic GreeN | AUTUMN 2010
[ intelligenceliving ]


there’s always a but – it requires
vast amounts of caustic soda,
                                       disadvantage of massive water
                                       consumption and nylon emits          Eco vogue
carbon disulfide (which can cause
chronic nervous system damage)
                                       potent GHG, nitrous oxide. It
                                       takes 157mj (megajoules) to pro-
                                                                            at Tesco
and bleach to create soft, usable      duce 1kg of acrylic – compared       Established ethical fashion
viscose yarn. Organic bamboo is        to 150mj for nylon, 109mj for        label ‘From Somewhere’
broken down with enzymes and           polyester and 50mj for cotton.       launched its first collab-
is prohibitively expensive and         For those in doubt, polyviscose is   orative ‘upcycling’ range
time-consuming to produce, but         just plain bad news says Fletcher.   with Tesco earlier this year.
as a fabric is very durable.                                                (Styles shown here are from
   Linen from flax scores plus                                              the first collection.)
points, but hemp, fast-growing         NATUrAl MAN-MAde                        The diffusion line, called
and fibre-rich, is blighted by legal   ///////////////////////////////      ‘From Somewhere to F&F,’
issues and pollution from ‘ret-        As technology develops, bound-       uses recycled, obsolete or
ting’ (a fibre-separation process)     aries between man-made and           waste textile stock, which
cellulose from the plant.              natural fibres are rapidly blur-     would otherwise be burned
   Silk, while not a major             ring. Science is leaps ahead of      or buried in landfill sites.
concern, is expensive to pro-          what we constitute as ‘wearable’.       Its designer Orsola de
duce and farmed silk is hardly         Coconut, rice straw, chicken         Castro (right) told us, “We’ve
environmentally neutral – 2,600        feathers, seaweed (SeaCell,          always been
silkworms die to make just 400g        from Germany, even claims            about infiltrat-
of raw silk.                           to nourish and moisturise the        ing – if you’re
                                       skin), soya, peat, peanuts, milk     isolated, you
                                       and nettle – even paper – are all    don’t take it
SyNTheTic MAN-MAde                     being investigated as renewable      further. The
///////////////////////////////        fibres but most require consider-    bad guys are
Polyester, comprising 40% of           able research and development        looking to me for solutions –
all fibres produced, is the world’s    before becoming mainstream.          it’s a victory for the sustain-
largest fibre group. It depends           “Recycled synthetics are much     ability movement.
upon oil and is energy-hungry. It      more promising than virgin              “It is a way of manag-
takes heavy metal cobalt, man-         materials,” says Fletcher, who is    ing waste in a creative way,
ganese salts, sodium bromide           also excited by Lyocell, a fabric    rather than pretending the
and more nasties to extract, yet       better known by its brand name       problem doesn’t exist.”
its water consumption during           Tencel, made from eucalyptus.           Buy online from tesco.com/
production is negligible and it        It is carbon neutral and is made     clothing, in sizes 8-18. Prices
has huge recycling potential.          in a closed-circuit system, with     from £16.
   Recycling polyester consumes        99.5% of the solvent used in the
around 75% less energy and             cellulose extraction recycled. The
emits 71% less carbon than             consumer, however, must absorb
making virgin material – not           its high costs.
much use, however, if recycling           A corn-based biodegrad-
facilities are scarce. “It’s not       able fabric called Ingeo (as
that recycling polyester is too        experimented with by Versace)
expensive, it’s that virgin poly-      and natural fibre-based Cupro
ester is too cheap,” says Fletcher.    (derived from the waste products
“It’s cheaper to buy oil than to       in the cotton industry) are not
recycle bottles. The true costs of     panaceas. Utterly compromised
oil aren’t factored in.” Her words     by the lack of infrastructure
are well-timed – as Green goes         available to provide ideal condi-
to press, Deep Horizon belches         tions for its decomposition, In-
crude oil into the Gulf of Mexico.     geo’s addition to landfill causes
   Nylon and acrylic both take         the potential emission of more
                                                                                                              nICo DAttAnI




vast amounts of energy to pro-         methane than a polyester shirt
duce while acrylic has the added       lying inert next to it. ➤



36 NatioNal GeoGraphic GreeN | AUTUMN 2010
© Real Jewels 2010
There are fewer than


                                      35 Amur leopards left in the wild.


                                      How long before they disappear


                                                                           forever?



                                 Please adopt an Amur leopard today,
                                        while there’s still time.
                      These are the world’s rarest big cats – all 35 of them. They are on the brink of extinction.
                      Right now, you are their best hope of survival. Please help stop their forest
                      home being cut down. Please help protect them from poachers’ guns.
                      Please give £3 a month, and adopt an Amur leopard today. You’ll
                      get an adoption pack, three updates a year and this soft toy.

                                       Go to wwfleopard.com Call 0845 126 8061

    Yes, I would like to adopt an Amur leopard:                                                    1. Name and full postal address of your Bank or Building Society branch.

                                                                                                   To The Manager:                                    Bank or Building Society
    I would like to give                      £3 a month                 £5 a month                Address:

          £7 a month                   £10 a month                    Other £                                                                    Postcode:

                                                                         (minimum £3 a month)
                                                                                                   2. Name(s) of account holder(s)
    Your support will also help fund other essential WWF conservation work around the world.

     Title:           Initial:         Surname:                                                    3. Branch sort code                                –               –
                                                                                                      (from the top right hand corner of your cheque)
     Address:

                                                                                                   4. Bank or Building Society Account No.
                                                                  Postcode:                        5. WWF-UK Reference Number (Office use only)
     Date of birth:      /        /      Telephone No: ( STD      )

                                                                                                   6. Instruction to your Bank or Building Society:
    Tell us how to talk to you:                                                                    Please pay WWF-UK Direct Debits from the account detailed on the Instruction
    WWF-UK would really like to keep in touch but please tick the box if you’d rather we didn’t.   subject to the safeguards assured by the Direct Debit Guarantee. I understand
                                                                                                   that this instruction may remain with WWF-UK, and if so details will be passed
                                                                                                   electronically to my Bank/Building Society.
    DIRECT DEBIT
    Instruction to your Bank or Building Society to pay Direct Debits.                             Signature(s)

    Service User Number          9 9 1 4 7 3                                                       Banks and Building Societies may not accept Direct Debit Instructions for some
                                                                                                   types of account. Registered Charity No. 1081247.

                             Please return in an envelope to: Amur Adoption, WWF-UK, FREEPOST (KE 4714), Panda House, Godalming, Surrey GU7 1BR

WWF-UK, charity registered in England number 1081247 and in Scotland number SC039593.                                                                                  AGY020010
[ intelligenceliving ]


  So, I ask Fletcher, are there       Simply put, nylon will last longer           ranges and de Castro believes
any fibres the eco-aware should       and wash and dry quicker.                    that now “there is more support
outright avoid? “Virgin materials,       Fletcher envisages a time                 and knowledge” than ever.
viscose, acrylic and there’s no       when all impacts across all gar-                Where compassionate design-
way PVC should be used.”              ments’ life cycles are considered            ers tread, a new breed of ethical
  Beyond these concerns, the          from the design table – when                 standards steps in parallel
greenness of fibres gets more         ecologically intelligent design              tracks. Look out for Oeko-Tex,
complex still. Ethical fashion        dwarfs fast, passive fashion.                Made-By and Fairtrade labels –
company Pachacuti, which                 Orsola de Castro, founder of              proof of a fibre’s provenance.
works with alpaca for its knit-       London Fashion Week’s ethi-                     And a foolproof tactic for
wear and the toquilla palm            cal branch, Estethica, and the               next time you shop? According
for its panama hats, was the          ‘From Somewhere’ label told me               to Somers, “consumers should
world’s first company to label        “The fashion industry has been               think about how long the gar-
all of its products ‘Certified Fair   complacent: change is manda-                 ment they’re buying will last and
Trade and Sustainable’. The           tory.” While she has seen eco                how much wear they’ll get out of
founder, Carry Somers, says           fashion and diverse use of fibres            it. Ultimately, it may be better to
that 90% of the CO2 impact of         gain momentum – “it’s amazing                spend £100 rather than £10.”
clothing is post sale, in the ‘use    to watch the ugly duckling turn                 We could do worse than tak-
phase’. Designing with alpaca         into the beautiful swan” – they              ing a leaf out of Fletcher’s book.
wool, which naturally repels          remain the costlier option.                  “Choose something that you feel
odours and stains, minimises             US designer Casey Larkin,                 a real connection to and have an
use phases.                           whose milk-fibre Mr Larkin dress             emotional link with. Fashion isn’t
  In his newly-published, How         label has received red-carpet                just about purchasing, looking
Bad Are Bananas? The Carbon Foot-     plaudits, told me, “I have to dedi-          and styling – it may help consum-
print of Everything, Mike Berners-    cate added time into knowing                 ers’ understanding and connects
Lee found the carbon footprint of     sources, mills, processes, finish-           with who we are as people.”
his jeans to be 6kg CO2e (carbon      ings – and make sure they meet                  Your outfit is more than the
dioxide equivalent) compared          my code of standards.” But mills             sum of its fibres.




5
to 3kg for his nylon trousers.        are expanding their product                  Contact and source details: page 92



             great
             autumn
             eco buys                                           3

                                                                         4

                                                                1. Good jacket: yorkshire wool by Izzy
                                                               Lane, from £75, izzylane.com.
                                                             2. Good dress: such as one from
  1                                                        People tree, from £65,
                                                         peopletree.co.uk. 3. Good jeans: Monkee
                                              Genes, made from fully organic bamboo fabric,
                                              approved by the Soil Association, £50, asos.com
                                              or see monkeegenes.co.uk. 4. Good separates:
                                              Zadig oversize organic cotton knit jumper, £55,
                                              Locus hemp weave trousers, £60, Komodo, a
                                       2      member of MADE-By, komodo.co.uk. 5. Good
                                              shirt: in cotton poplin, ¤67, from fairtrade-
                                              certified Article 23, article-23.com.                             5
                                              Stockists and mail order: see websites


                                                                                           www.GreeNNatGeo.co.uk | 39

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National geographic article by daisy dumas

  • 1. ‘Natural’ materials may sound greener – but are they? Daisy Dumas finds out which fabrics are kindest to the planet E verything we wear, pound note – and an unhealthy Pachacuti uses be it from a charity detachment from the systems sustainably harvested toquilla palm for its shop or the runways behind our garments. Ecuadorian panama of Milan, starts with “Everyone gets the idea that hats (above left, opposite a humble fibre. That flying apples from New Zealand left and centre). Top fibre – from plants, is bonkers, but they don’t grasp right: American star petrochemicals or animals – is the same idea with Indian cot- Anne Hathaway wears extracted, spun and woven into ton. If something is cheap, either a milk-fibre Mr Larkin fabric. It’s dyed and finished be- natural resources or someone dress. Inset: Designer Saara Lepokorpi uses fore being cut, stitched and sold. making it is probably being Ingeo, a corn-based Transport often links each phase exploited,” says John-Paul biodegradable fabric. and water and chemicals prop Flintoff, author of Sew Your Own. Centre left: Maison up the whole process. Locked in Like Dr Kate Fletcher, he is Gattinoni’s Ingeo kaftan. every garment are fibres that tell chipping away at the coalface Bottom left: Komodo a story of ecological impact. of popular conscience. Fletcher, organic cotton top. In 17th century Europe, being reader in sustainable fashion at Bottom right: Cotton at the height of fashion sig- the London College of Fashion, farms account for 10% of all herbicide and nalled status and either wealth believes that the real key to 20-25% of insecticide or heavy debt. Now, it can mean sustainability is variety: “The use, despite covering a short trip to the High Street market is dominated by cotton only a few percent of the and spare change from a ten- and polyester. We need real ➤ world’s cultivable soils 32 NatioNal GeoGraphic GreeN | AUTUMN 2010
  • 2. KAtHErInE WELLES; StEfAno ALEGnInI; MArIo SorrEntI; PHoto CourtESy of DAnISH fASHIon InStItutE [ intelligenceliving ]
  • 3. [ intelligenceliving ] Left: reading the labels: one of the most common eco-labels found in Europe is the oeko-tex Standard 100 mark, which looks particularly at health standards. MADE-By is an independent consumer label for fashion companies which are transparent about the social, economic and ecological conditions throughout their whole supply chain. If a garment carries the fairtrade mark, processors and substitutes that broaden choice it takes 760 litres of water to pro- manufacturers have for consumers and promote duce an average cotton t-shirt, produced evidence that diversity so that we’re not put- plus litres of pesticides (includ- labour rights have been ting all our eggs in one basket.” ing Aldicarb, a powerful nerve respected And to do this, we must begin agent), fertilisers, defoliants by dismissing pitching ‘natu- and dye. Its monoculture has ral’ against ‘man-made’ when wiped biodiversity off the map in asking which is better for the swathes of the USA, China and planet. “There’s no cut and dried India and – among other dubious answer. It is so complex that to responsibilities – is accountable draw a simple conclusion would be to miss most of the impor- for the devastating loss of the Aral Sea in Central Asia. Organic Wear it well tant issues,” says Fletcher. “You cotton, on the other hand, shows have to ask yourself what it is real signs of promise. ♦ Buy stuff that is easy to that you’re trying to achieve. Prince Charles supports wool wash and dry Less energy? Less water? It’s a as a more sustainable natural ♦ Buy stuff that is built to false choice to compare natural fibre, but even here there are last to man-made.” complications and sometimes ♦ Wear it and use it until it Some impacts are obvious – downsides. Researchers have falls apart, or pass it on fur, for example – but most fibres calculated that it takes 685,000 are so inherently tied to the litres of water to feed the sheep ♦ Buy second-hand system in which they comprise and scour the fleece to make just ♦ Repair things rather than only a part that the environmen- one suit. On top of this, there throw out tal impacts are hidden. are methane emissions, soil ero- ♦ Donate or recycle cloth- Answers are surprisingly sion and pesticides to consider. ing rather than putting it counter-intuitive; as Fletcher Organic wool, currently expen- in the bin puts it: “We have to stop per- sive and rare, has impressive ♦ Favour synthetic fibres petuating the myth that natural benefits, as does recycled wool, equals eco.” particularly as a substitute to over natural ones polyester, technical and heavy- weight fabrics. Tips for keeping the total NATUrAl Bamboo is far from innocent. It impact of your clothing to a /////////////////////////////// scores well as a crop, sequester- minimum from How Bad Are Cotton comprises about one ing carbon, preventing soil ero- Bananas? The Carbon third of the world’s fibre produc- sion and growing at breakneck tion. It’s renewable, biodegrad- speed (even without pesticides Footprint of Everything, by able and easy to harvest and and fertilisers its yield is ten Mike Berners-Lee (£8.99, spin. But the UN estimates that times that of cotton), but – and ➤ Profile Books) 34 NatioNal GeoGraphic GreeN | AUTUMN 2010
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  • 5. [ intelligenceliving ] there’s always a but – it requires vast amounts of caustic soda, disadvantage of massive water consumption and nylon emits Eco vogue carbon disulfide (which can cause chronic nervous system damage) potent GHG, nitrous oxide. It takes 157mj (megajoules) to pro- at Tesco and bleach to create soft, usable duce 1kg of acrylic – compared Established ethical fashion viscose yarn. Organic bamboo is to 150mj for nylon, 109mj for label ‘From Somewhere’ broken down with enzymes and polyester and 50mj for cotton. launched its first collab- is prohibitively expensive and For those in doubt, polyviscose is orative ‘upcycling’ range time-consuming to produce, but just plain bad news says Fletcher. with Tesco earlier this year. as a fabric is very durable. (Styles shown here are from Linen from flax scores plus the first collection.) points, but hemp, fast-growing NATUrAl MAN-MAde The diffusion line, called and fibre-rich, is blighted by legal /////////////////////////////// ‘From Somewhere to F&F,’ issues and pollution from ‘ret- As technology develops, bound- uses recycled, obsolete or ting’ (a fibre-separation process) aries between man-made and waste textile stock, which cellulose from the plant. natural fibres are rapidly blur- would otherwise be burned Silk, while not a major ring. Science is leaps ahead of or buried in landfill sites. concern, is expensive to pro- what we constitute as ‘wearable’. Its designer Orsola de duce and farmed silk is hardly Coconut, rice straw, chicken Castro (right) told us, “We’ve environmentally neutral – 2,600 feathers, seaweed (SeaCell, always been silkworms die to make just 400g from Germany, even claims about infiltrat- of raw silk. to nourish and moisturise the ing – if you’re skin), soya, peat, peanuts, milk isolated, you and nettle – even paper – are all don’t take it SyNTheTic MAN-MAde being investigated as renewable further. The /////////////////////////////// fibres but most require consider- bad guys are Polyester, comprising 40% of able research and development looking to me for solutions – all fibres produced, is the world’s before becoming mainstream. it’s a victory for the sustain- largest fibre group. It depends “Recycled synthetics are much ability movement. upon oil and is energy-hungry. It more promising than virgin “It is a way of manag- takes heavy metal cobalt, man- materials,” says Fletcher, who is ing waste in a creative way, ganese salts, sodium bromide also excited by Lyocell, a fabric rather than pretending the and more nasties to extract, yet better known by its brand name problem doesn’t exist.” its water consumption during Tencel, made from eucalyptus. Buy online from tesco.com/ production is negligible and it It is carbon neutral and is made clothing, in sizes 8-18. Prices has huge recycling potential. in a closed-circuit system, with from £16. Recycling polyester consumes 99.5% of the solvent used in the around 75% less energy and cellulose extraction recycled. The emits 71% less carbon than consumer, however, must absorb making virgin material – not its high costs. much use, however, if recycling A corn-based biodegrad- facilities are scarce. “It’s not able fabric called Ingeo (as that recycling polyester is too experimented with by Versace) expensive, it’s that virgin poly- and natural fibre-based Cupro ester is too cheap,” says Fletcher. (derived from the waste products “It’s cheaper to buy oil than to in the cotton industry) are not recycle bottles. The true costs of panaceas. Utterly compromised oil aren’t factored in.” Her words by the lack of infrastructure are well-timed – as Green goes available to provide ideal condi- to press, Deep Horizon belches tions for its decomposition, In- crude oil into the Gulf of Mexico. geo’s addition to landfill causes Nylon and acrylic both take the potential emission of more nICo DAttAnI vast amounts of energy to pro- methane than a polyester shirt duce while acrylic has the added lying inert next to it. ➤ 36 NatioNal GeoGraphic GreeN | AUTUMN 2010
  • 7. There are fewer than 35 Amur leopards left in the wild. How long before they disappear forever? Please adopt an Amur leopard today, while there’s still time. These are the world’s rarest big cats – all 35 of them. They are on the brink of extinction. Right now, you are their best hope of survival. Please help stop their forest home being cut down. Please help protect them from poachers’ guns. Please give £3 a month, and adopt an Amur leopard today. You’ll get an adoption pack, three updates a year and this soft toy. Go to wwfleopard.com Call 0845 126 8061 Yes, I would like to adopt an Amur leopard: 1. Name and full postal address of your Bank or Building Society branch. To The Manager: Bank or Building Society I would like to give £3 a month £5 a month Address: £7 a month £10 a month Other £ Postcode: (minimum £3 a month) 2. Name(s) of account holder(s) Your support will also help fund other essential WWF conservation work around the world. Title: Initial: Surname: 3. Branch sort code – – (from the top right hand corner of your cheque) Address: 4. Bank or Building Society Account No. Postcode: 5. WWF-UK Reference Number (Office use only) Date of birth: / / Telephone No: ( STD ) 6. Instruction to your Bank or Building Society: Tell us how to talk to you: Please pay WWF-UK Direct Debits from the account detailed on the Instruction WWF-UK would really like to keep in touch but please tick the box if you’d rather we didn’t. subject to the safeguards assured by the Direct Debit Guarantee. I understand that this instruction may remain with WWF-UK, and if so details will be passed electronically to my Bank/Building Society. DIRECT DEBIT Instruction to your Bank or Building Society to pay Direct Debits. Signature(s) Service User Number 9 9 1 4 7 3 Banks and Building Societies may not accept Direct Debit Instructions for some types of account. Registered Charity No. 1081247. Please return in an envelope to: Amur Adoption, WWF-UK, FREEPOST (KE 4714), Panda House, Godalming, Surrey GU7 1BR WWF-UK, charity registered in England number 1081247 and in Scotland number SC039593. AGY020010
  • 8. [ intelligenceliving ] So, I ask Fletcher, are there Simply put, nylon will last longer ranges and de Castro believes any fibres the eco-aware should and wash and dry quicker. that now “there is more support outright avoid? “Virgin materials, Fletcher envisages a time and knowledge” than ever. viscose, acrylic and there’s no when all impacts across all gar- Where compassionate design- way PVC should be used.” ments’ life cycles are considered ers tread, a new breed of ethical Beyond these concerns, the from the design table – when standards steps in parallel greenness of fibres gets more ecologically intelligent design tracks. Look out for Oeko-Tex, complex still. Ethical fashion dwarfs fast, passive fashion. Made-By and Fairtrade labels – company Pachacuti, which Orsola de Castro, founder of proof of a fibre’s provenance. works with alpaca for its knit- London Fashion Week’s ethi- And a foolproof tactic for wear and the toquilla palm cal branch, Estethica, and the next time you shop? According for its panama hats, was the ‘From Somewhere’ label told me to Somers, “consumers should world’s first company to label “The fashion industry has been think about how long the gar- all of its products ‘Certified Fair complacent: change is manda- ment they’re buying will last and Trade and Sustainable’. The tory.” While she has seen eco how much wear they’ll get out of founder, Carry Somers, says fashion and diverse use of fibres it. Ultimately, it may be better to that 90% of the CO2 impact of gain momentum – “it’s amazing spend £100 rather than £10.” clothing is post sale, in the ‘use to watch the ugly duckling turn We could do worse than tak- phase’. Designing with alpaca into the beautiful swan” – they ing a leaf out of Fletcher’s book. wool, which naturally repels remain the costlier option. “Choose something that you feel odours and stains, minimises US designer Casey Larkin, a real connection to and have an use phases. whose milk-fibre Mr Larkin dress emotional link with. Fashion isn’t In his newly-published, How label has received red-carpet just about purchasing, looking Bad Are Bananas? The Carbon Foot- plaudits, told me, “I have to dedi- and styling – it may help consum- print of Everything, Mike Berners- cate added time into knowing ers’ understanding and connects Lee found the carbon footprint of sources, mills, processes, finish- with who we are as people.” his jeans to be 6kg CO2e (carbon ings – and make sure they meet Your outfit is more than the dioxide equivalent) compared my code of standards.” But mills sum of its fibres. 5 to 3kg for his nylon trousers. are expanding their product Contact and source details: page 92 great autumn eco buys 3 4 1. Good jacket: yorkshire wool by Izzy Lane, from £75, izzylane.com. 2. Good dress: such as one from 1 People tree, from £65, peopletree.co.uk. 3. Good jeans: Monkee Genes, made from fully organic bamboo fabric, approved by the Soil Association, £50, asos.com or see monkeegenes.co.uk. 4. Good separates: Zadig oversize organic cotton knit jumper, £55, Locus hemp weave trousers, £60, Komodo, a 2 member of MADE-By, komodo.co.uk. 5. Good shirt: in cotton poplin, ¤67, from fairtrade- certified Article 23, article-23.com. 5 Stockists and mail order: see websites www.GreeNNatGeo.co.uk | 39