James Campbell CV

James AH Campbell
B.Sc (Hons) ARSM Dipl Datm (UNISA) MBA (Dunelm) FIMMM FSAIMM F.Inst.D C.Eng C.Sci Pr.Sci.Nat
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14th October 2021 Page 1 of 13
Executive Summary
A business and technical leader in the diamond exploration & mining industry
James Campbell has spent over thirty-five years in the diamond industry in a
variety of leadership roles both in majors and juniors. He is currently
Managing Director of Botswana Diamonds plc (‘BOD’), a London AIM and
Botswana listed diamond development company. His immediate past role for
over five years was Chief Executive Officer and President of Rockwell
Diamonds Inc (‘RDI’) a diamond producer listed on the main boards of the
Toronto and Johannesburg Stock Exchanges.
Prior roles include Non-Executive Director of Shefa Gems Ltd, Vice President
- New Business for Lucara Diamond Corp (‘LUC’), after it acquired African
Diamonds plc (‘AFD’), where he was Managing Director for four years. He
was also Executive Deputy Chairman of West African Diamonds plc (‘WAD’)
and for four years a Non-Executive Director of Stellar Diamonds plc (‘STEL’) following its reverse
takeover by WAD.
During James’ tenure with AFD and WAD, he was also instrumental in resuscitating Zambezi Gold plc,
which merged with Arc Mining & Investment SA to form Swala Resources plc (‘Swala’). He served on
these companies’ boards until Swala was acquired by Concordia Resources Inc (‘CCN’).
Preceding this, James was with De Beers for over twenty years, culminating in being General Manager
responsible for advanced exploration and resource delivery in the Global Mining and Exploration group.
During his career with De Beers he also led several diamond exploration and evaluation programmes
and small-scale mine development as well as playing key roles in corporate and strategic management
and being Nicky Oppenheimer's Personal Assistant.
James holds a degree in Mining & Exploration Geology from the Royal School of Mines (Imperial College,
London University) and an MBA with distinction from Durham University. James is a Fellow of the
Institute of Mining, Metallurgy & Materials, a Fellow of the South African Institute of Mining &
Metallurgy, Chartered Engineer (UK), Chartered Scientist (UK), a member of the Geological Society of
South Africa, a Professional Natural Scientist (RSA) and a Fellow of the Institute of Directors of South
Africa.
As part of James’ social commitment to South Africa he serves as Chairman and founding director of the
leadership development Non-Profit Organisation (‘NPO’) Common Purpose SA, which celebrated its
twentieth anniversary in 2020. Previously he was a director and Trustee of the Joburg Ballet for almost
fifteen years. James is also a Licensed Lay Minister in the Anglican Church of South Africa and an
accomplished Ballroom and Latin American dancer. James lives in Irene, Gauteng with his wife, who is a
ballet and ballroom dancing teacher.
The following is a hyperlink to an interview as part of the Future Leaders Forum, July 2021 which
describes many aspects of James’ leadership journey:
https://www.youtube.com/watch?v=9mAc0yUKyKM&list=PL5zLWMpFfFgp3pgXFmXcFClyn63wzc_bn
&index=33

James AH Campbell
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Current Directorships
 Botswana Diamonds plc: Managing Director
 Common Purpose South Africa NPO: Chairman and Director
 Vutomi Mining Pty Ltd: Chief Executive Officer and Director
 Razorbill Properties Pty Ltd: Chief Executive Officer and Director
Career History
Managing Director, Botswana Diamonds plc (‘BOD’) (12/2016 – present day):
Appointed to lead and develop BOD starting with its joint ventures with Alrosa and BCL in
Botswana. The company is listed on the London (AIM) market and Botswana Stock
Exchange (‘BSE’). Key achievements to date:
 Concluded a pre-emptive acquisition of the third-party interests in Vutomi.
 Concluded a joint venture deal with Vast Resource plc to conditionally acquire the
Ghaghoo diamond mine in central Botswana from Gem Diamonds Ltd.
 Concluded an earn-in agreement with Burgundy Diamond Mines Ltd and
Diamexstrat Pty Ltd to fund exploration of Prospecting Licences in Botswana.
 Concluded a deal with Petra Diamonds Ltd to acquire 100% of their exploration
assets in Botswana through Sekaka Diamonds Pty Ltd for a royalty and this
acquisition includes a maiden Indicated Resource for BOD.
 Concluded an earn-in deal with Vutomi Mining Pty Ltd in South Africa and made
significant progress in particular developing the Marsfontein – Thorny River project.
 Concluded a deal with Vast Resources plc to develop diamond projects in Zimbabwe.
 The company was the runner-up in the ‘Excellence in Diamonds (Africa)’ awards in
2018.
 The company was the runner-up in the prestigious ‘Livingstone & Stanley Africa
Exploration’ awards in 2017.
 Co-authored a Competent Persons report on the Thorny River diamond project:
https://www.slideshare.net/JamesAHCampbell1/vutomi-thorny-river-project-
competent-persons-report
Non-Executive Director, Shefa Gems Ltd (‘Shefa’) (12/2017 – 08/2021): Founded in
1999 in Israel, Shefa Yamim is a multi-commodity, exploration and mining company with
operations in Northern Israel and was listed on the main board of the London Stock
Exchange (‘LSE’).
 Was part of the team which successfully listed the company on the main board of
the London Stock Exchange.

James AH Campbell
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 Led the development of the first Technical and Economic study for the Kishon Mid-
Reach precious stones deposit.
 Was part of the team which disposed of the business to shareholders (viz.
privatisation) and remain on as a technical consultant.
Chief Executive Officer & President, Rockwell Diamonds Inc (‘RDI’) (06/2012 –
11/2016): Key achievements in this alluvial diamond production and development
company which was listed on the main boards of the Toronto Stock Exchange (‘TSX’) and
Johannesburg Stock Exchange (‘JSE’) include:
 Raised USD7.8M at a premium to the share price shortly after joining the company.
 Acquired the Jasper Mining property which was paid back during the bulk sampling
phase.
 Unwound the non-productive BEE transaction and replaced it with a sustainable
transaction.
 Reduced working costs to one of the lowest in the industry.
 Built three diamond mines, sold two and acquired one.
 Successfully implemented new processing technology.
 Recovered the largest diamond recorded in the region: a 287-ct gem.
 Was favourably profiled in the 2012-16 editions of miningmx’s ‘100 most influential
people in SA’s mining industry’.
Vice President – New Business, Lucara Diamond Inc (‘LUC’) (01 – 05/2011): Provided
professional and technical services to the Company, its associates and affiliates for the
development of new strategic business partnerships which lead directly to the growth of
Lucara’s portfolio, the maintenance and development of key business relationships and the
input and overview of technical aspects of the current portfolio.
Non-Executive Director, Stellar Diamonds plc (‘Stellar’) (02/2010 – 05/2014): Was
initially Executive Deputy Chairman of West African Diamonds plc (‘WAD’) and along with
the CEO of Stellar Diamonds plc engineered the reverse takeover (‘RTO’) of WAD by Stellar
in late 2009. The company was re-floated on the London AIM market in early 2010,
following a successful re-financing.
Director, Bugeco sa (04/2007 – 09/2012): Bugeco is an internationally recognised
independent technical consultancy registered in Belgium in 1989. It was originally
established in partnership with Union Minière to carry out mineral exploration and
associated desktop evaluations.

James AH Campbell
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Director, Swala Resources plc (03/2007 – 01/2012): was part of the team which
resuscitated the dormant Zambezi Gold plc to form a private junior gold and base metals
company, with fully funded projects in Burkina Faso, DRC, Gabon, Zimbabwe and
Mozambique, with a mixture of joint ventures and own operations. The company merged
with Concordia Resources Inc.
Managing Director, African Diamonds plc (‘AFD’) (12/2006 – 12/2010): Was
responsible for own exploration programmes in Botswana and management of the joint
venture with first De Beers and then Lucara Diamond Corporation Inc (‘Lucara’) which
enabled the development of the AK6 (now Karowe) diamond mine through the Boteti
Mining Pty Ltd (‘Boteti’) joint venture. AFD was listed on the London (AIM) market and
Botswana Stock Exchange.
 In 2008 successfully legally challenged De Beers in the High Court of Botswana
when they wished to delay the development of the AK6 mine in Botswana, thus
paving the way for the award of a Mining License for AK6.
 During 2009 led the buy-out of De Beers from the project by first delivering an
innovative techno-economic solution to the development of AK6 and then sourcing a
new joint venture partner (Lucara), along with the necessary financing.
 Raised GBP9.6M in 2010 on the equity markets to purchase additional shares in
Boteti.
 As an executive director of Boteti during 2010 worked closely with Lucara to
complete and approve the updated feasibility study on AK6, which came in at
USD156M (compared to De Beers’ estimate of USD400M). Played an instrumental
role in facilitating project finance for the project.
 Led the acquisition (by way of a Scheme of Arrangement) of AFD by Lucara from an
AFD perspective. The deal which was concluded secured the future of the AK6 mine
for AFD shareholders and provided upside in terms of a separately listed
exploration vehicle (Botswana Diamonds plc ‘BOD’).
 Was favourably profiled in the 2009 and 2010 editions of miningmx’s ‘100 most
influential people in SA’s mining industry’.
Executive Deputy Chairman, West African Diamonds plc (‘WAD’) (12/2006 –
12/2009): Responsible for own diamond and gold exploration programmes and mining
projects in Sierra Leone and Guinea. Led the reverse takeover (‘RTO’) of Stellar Diamonds
plc in late 2009. WAD was listed on the London (AIM) market.
 Led the development of several diamond and gold exploration projects in Sierra
Leone and Guinea, as well as the development of two small diamond mines.

James AH Campbell
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De Beers: 08/1996 to 11/2006
General Manager, Resource Delivery Group (10/2005 – 11/2006): Responsible for the
delivery of economic resources from Advanced Exploration projects in Group Exploration
as well as technical direction and support to Resource Extension Programmes carried out
on behalf of group operating companies. The Resource Delivery Group was the principal
handover point to Group Projects in terms of taking resources to mine delivery and was
also accountable for the outputs of the De Beers’ macro and microdiamond laboratories in
addition to other areas of geological and project support required for resource delivery.
 Delivery of a USD20M evaluation project at AK6 (later known as Karowe Mine) in
Botswana on time, scope and budget. Notable technical achievements of this project
include an 894m core hole, drilled with nine kimberlite pierce points and ‘routine’
drilling of 700m, 23” diameter large diameter drill (‘LDD’) holes. Both these
accomplishments were unique in kimberlite evaluation at the time. Further, an
Inferred Resource from 0-400m was delivered in just over a year from project
commencement (without sacrificing quality): the quickest in De Beers’ history,
 Restructured Group Exploration’s assets in South Africa from concept to concluding
implementation in 4-months, with savings of more than ZAR70M pa
General Manager, Exploration Services (05/2004 – 09/2005): Responsible for the
strategic planning and international co-ordination of Group Exploration’s indicator
mineral, micro-diamond and macro-diamond laboratories including related capital
expansion projects, co-ordination of evaluation projects and links through to Group
Mineral Resource Management, as well as direction of Group Exploration’s Business
Information Management Unit.
 Delivered an exploration services strategy by reducing the global indicator mineral
inventory by a half and doubling the production of the macrodiamond laboratory at
a negligible increase in cost.
 Led the restructuring of the GeoScience centre delivering substantial annual cost
savings
 Led techno-financial due diligence studies on potential mining company acquisitions
in the DRC and Lesotho.
General Manager, Information Technology (09/2002 – 04/2004): Responsible for
leading IT within the Operations & Exploration (‘OpEx’) Business Unit of De Beers, with
c.400 IT personnel and c.ZAR200M operating expenditure per annum and c.ZAR750M in
the capital for IT projects over the next 5 years.
 Delivered the first IT strategy for both the OpEx BU and for the De Beers Group.

James AH Campbell
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Manager: e-Business (06/2001 – 08/2002): Continued with the implementation of the
e-Business programme, reporting to the Finance Director, specifically developing a
corporate internet (debeersgroup.com), internet sites for Debswana (debswana.com) and
Namdeb (namdeb.com), an extranet between the DTC and its customers (Sightholders) and
an internal group intranet, along with supporting business capability projects, such as
e-Learning, e-Recruitment and Knowledge Management. All projects being completed on
time and on budget, with Gartner citing this as a ‘best practice e-Business implementation’:
https://www.slideshare.net/JamesAHCampbell1/de-beers-gartner-e-business-case-study .
Promoted to General Manager 06/2001.
 Undertook a preliminary assessment and feasibility study for outsourcing all
De Beers’ back-office functions (transactional and informational elements of HR, IT,
Finance, Procurement & Payrolls).
 Led a project team (from the SA perspective) to acquire Wheeling-Pit Steel
Company.
Personal Assistant to the Chairman (07/1998 – 05/2001): In addition to assisting the
Chairman of De Beers, Nicky Oppenheimer with speech writing, planning, etc; other duties
included secretary to the Executive Committee (‘Exco’) of De Beers; participating in
corporate strategic planning as well as:
 Y2K project manager for De Beers CHQ
 Formulating and implementing De Beers’ e-Business strategy
 Formulated and implemented De Beers’ first management conference (Debcon ’99
in SA) and followed this with Debcon 2000 in the UK.
Senior Technical Assistant (12/1997-06/1998): Managed the Consulting Geologists’
Department of De Beers in Johannesburg and specifically involved with the higher-level
direction of evaluation and small-scale mining projects worldwide. Promoted to Senior
Divisional Geologist 12/97.
Participant on the De Beers group multidisciplinary leadership scheme (08/96 to 2000).
Project Manager (Tswapong Mining Company) (08/1996-11/1997): Designed,
planned and implemented a small-scale diamond mine at the Martins Drift (Lerala)
kimberlites in Botswana, reporting to the Director Operations. This project also included
the setting up of a subsidiary company of De Beers Prospecting Botswana, (Tswapong
Mining Company (Pty) Ltd) and being part of the De Beers negotiating team with the
Government of Botswana. The project had an initial capital application of P9.5M, and a
planned treatment plant throughput of 220,000tpa. The project was completed on-time
and on-budget (within 6 months from Mining Lease authorisation).

James AH Campbell
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Anglo-American Corporation; Diamond Division (Geology): 10/1985 - 07/1996
Evaluation Services Manager (11/1992-07/1996): Designed, set-up and then managed
a diamond deposit evaluation/assessment department as a business unit. The department
completed twenty-three significant evaluation projects chiefly in Africa and provided
De Beers with a competitive advantage in the field of evaluation of primary diamondiferous
deposits. Promoted to Divisional Geologist: 10/1995.
Evaluation Project Manager (Finsch Mine) (04/1990-10/1992): Designed,
implemented and closed a c.ZAR20M project to evaluate 680-900m levels at Finsch Mine.
This project was the first underground project to utilise advanced evaluation technology,
specifically designed for this project (notably underground large diameter drilling).
Promoted to Section Geologist: 04/1992.
Central Treatment Station Manager (10/1989-03/1990): Managed the operations of
the central sample treatment centre in Centurion. Redesigned the technical and
organisational aspects of the sample treatment station (JMDP project: “Planning and
implementation of a central treatment station at Transvaal Diamond Exploration,”
December 1989 https://www.slideshare.net/JamesAHCampbell1/planning-and-
implementation-of-a-central-treatment-station-at-transvaal-diamond-exploration .
Promoted to Senior Geologist: 10/1989.
Technical Assistant to the regional exploration manager (01/1989-09/1989):
Undertook project work and general duties for the regional diamond exploration manager
(Transvaal).
Exploration Project Manager (04/1987-12/1988): Managed diamond exploration
programmes in the Northern Transvaal, South Aafrica. This involved reconnaissance and
follow-up sampling, deposit evaluation and drilling. During this time, my group was
responsible for the discovery and initial evaluation of what became three diamond mines.
Promoted to Staff Geologist: 10/1987.
Trainee field geologist (10/1985-03/1987): Seconded to Transvaal Diamond
Exploration, South Africa chiefly working on early-stage diamond exploration projects in
the province.

James AH Campbell
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Social Responsibilities & Interests
 Chairman (and a founding director) of Common Purpose South Africa (11/2000 to
present day). "Of all the leadership programmes that I know of, those run by
Common Purpose are by far the best, you only have to see the lasting effect on those
who have participated in them to know that they work and work well. Civil society in a
wide range of countries has benefited hugely from Common Purpose." - Professor
Charles Handy, management writer.
 Chairman of the South African Ballet Theatre Trust (‘SABTT’) (03/2004 –
12/2018) and Director and Chairman of the Joburg Ballet (10/2009 – 12/2018).
The Joburg Ballet is the largest and most successful professional ballet company in
Africa.
o Led the turnaround of the company during 2009-2010, which has been
documented in a Business and Arts South Africa (‘BASA’) case study:
https://www.slideshare.net/JamesAHCampbell1/basa-sabt-case-study
o Conceived and lead the merger with Mzansi Productions to form the South
African Mzansi Ballet ('SAMB') company, later renamed the Joburg Ballet.
This was completed in 2013.
 Licensed Lay Minister in the Anglican Church of South Africa, Diocese of Tshwane.
 Gold medalist (RDTA) in amateur Ballroom & Latin American Dancing
Professional Affiliations
 Chartered Engineer (Reg No. 426090), from 09/1991
 Chartered Scientist (Reg No. IOM/112/000172) from 02/2005
 Professional Natural Scientist (Reg. No. 400082/05) from 05/2005
 Fellow of the Institute of Mining, Metallurgy & Materials (IOM3), from 10/2006
 Fellow of the Institute of Directors of South Africa (Reg No. 045999), from 10/2009.
 Fellow of the South African Institute of Mining and Metallurgy (Reg. No. 706292)
from 10/2013.
 Member of the Geological Society of South Africa (Membership no. 970796) from
11/2019.

James AH Campbell
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Education
Durham University (England): 1994-98: MBA (Master of Business Administration)
programme by distance learning, (DUBS is ranked in the world top 100 MBA programmes
and in the top 20 distance learning programmes) awarded with distinction; completed final
year thesis entitled “The assessment and impact of risk in the selection of new mining
projects for De Beers Consolidated Mines Limited”:
(https://www.slideshare.net/JamesAHCampbell1/durham-mba-thesis), which achieved
the top thesis prize.
University of South Africa (UNISA): 1986-87: Diploma in Datametrics (by distance
learning), majoring in applied statistics, geostatistics and statistical quality control.
Imperial College of Science and Technology (Royal School of Mines, London,
England): 1982-85: B.Sc. (Hons) ARSM in Mining Geology (IC is ranked in the world’s top 20
universities). Awarded university colours for overall contribution to RSM (captain of 2 XV
rugby team, treasurer of the students union, ballroom dancing team, etc). Honours thesis
entitled “Follow-up mapping of kimberlite dykes within a kimberlite province in the region of
the Limpopo Metamorphic Province, Northern Transvaal, Republic of South Africa”:
https://www.slideshare.net/JamesAHCampbell1/bsc-hons-project-on-venetia-
kimberlites-1985.
Framlingham College (Suffolk, England): 1974-82: 11 “O” levels; 3 “A” levels and 1 “S”
level. Deputy Head Boy, captain of rugby and cricket teams and leader of debating society.
Awarded the Wallace Scholarship for further studies.
Select Key Papers, Presentations & Conferences
 Is there any overlap between Corporate Governance and Public Reporting?
https://www.slideshare.net/JamesAHCampbell1/is-there-any-overlap-between-
corporate-governance-and-public-reporting, presentation to an ESG seminar run by
the Geological Society of South Africa, August 2021.
 The Future Leader interview.
https://www.youtube.com/watch?v=9mAc0yUKyKM&list=PL5zLWMpFfFgp3pgXF
mXcFClyn63wzc_bn&index=34. Future Leader Forum, July 2021.
 Analytics for effective investment in early stage diamond projects by Dr S Coward &
Mr J Campbell (paper), https://www.slideshare.net/JamesAHCampbell1/analytics-
for-effective-investment-in-early-stage-diamond-projects-by-dr-coward-mr-
campbell SAIMM Diamonds 2021 Source to Use, June 2021.

James AH Campbell
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 Analytics for effective investment in early-stage diamond projects. Paper presented
to the SAIMM 2021 Diamonds Source to Use conference, Johannesburg, June 2021.
https://www.slideshare.net/JamesAHCampbell1/analytics-for-effective-
investment-in-early-stage-diamond-projects.
 Chairing the session on Financing at the Junior Indaba.
https://www.youtube.com/watch?v=FbV32wIfREM&list=PL5zLWMpFfFgp3pgXFm
XcFClyn63wzc_bn&index=31&t=3s. Junior Indaba, November 2020.
 Chairing the session on Junior Mining at the African Mining Summit.
https://www.youtube.com/watch?v=DIYbDDjAEBY&list=PL5zLWMpFfFgp3pgXFm
XcFClyn63wzc_bn&index=30&t=18s. African Mining Summit, September 2020.
 Attracting funds to develop southern Africa’s diamond exploration and mining
potential.
https://www.youtube.com/watch?v=rNYjY69oMD8&list=PL5zLWMpFfFgp3pgXFm
XcFClyn63wzc_bn&index=29&t=315s. African Mining Summit, September 2020.
 Raising exploration capital in southern Africa:
https://www.slideshare.net/JamesAHCampbell1/raising-exploration-capital-in-
southern-africa-a-diamonds-perspective-228934205. Presentation to PDAC 2020
Diamond Day, Toronto, March 2020.
 Chairing African Mining Summit, closing address.
https://www.youtube.com/watch?v=CLCp607cxIA&list=PL5zLWMpFfFgp3pgXFmX
cFClyn63wzc_bn&index=16&t=159s. Gaborone, September 2019.
 The role of geoscientists in junior exploration companies:
https://www.slideshare.net/JamesAHCampbell1/the-role-of-geoscientists-in-a-
junior-exploration-company. Geological Society of South Africa seminar,
Johannesburg, August 2019.
 Raising exploration capital in southern Africa: a diamonds perspective.
https://www.slideshare.net/JamesAHCampbell1/raising-exploration-capital-in-
southern-africa-a-diamonds-perspective. Mining Investment Botswana, Gaborone,
May 2019.
 Prospecting for solutions: challenges facing the South African mining industry.
https://www.slideshare.net/JamesAHCampbell1/prospecting-for-solutions-
challenges-facing-the-south-african-mining-industry-142488851. Presentation to
Drexel MBA group, Johannesburg, April 2019.
 Financing diamond projects:
https://www.slideshare.net/JamesAHCampbell1/financing-diamond-projects-
saimm-paper-feb-2019 (paper) and
https://www.slideshare.net/JamesAHCampbell1/financing-diamond-projects-
102182596 (presentation) SAIMM, Johannesburg, February 2019.

James AH Campbell
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 Application of microdiamond techniques in assisting diamond mining juniors to
make rapid technical and economic decisions:
https://www.slideshare.net/JamesAHCampbell1/application-of-the-
microdiamond-technique-in-assisting-diamond-mining-juniors-to-make-rapid-
technical-and-economic-decisions. SAIMM, Johannesburg, February 2019
 Economic competitiveness of southern African mining regimes. Presentation:
https://www.slideshare.net/JamesAHCampbell1/economic-competitiveness-of-
southern-african-mining-regimes and video:
https://www.youtube.com/watch?v=HLT5J-
6v9Yg&list=PL5zLWMpFfFgp3pgXFmXcFClyn63wzc_bn&index=9&t=104s. African
Mining Summit, Gaborone, October 2018.
 Eolian indicator mineral dispersion haloes from the Orapa kimberlite cluster,
Botswana: https://www.slideshare.net/JamesAHCampbell1/eolian-indicator-
mineral-dispersion-haloes-from-the-orapa-kimberlite. Mineralogy & Petrology,
November 2017
 Models of reflection of kimberlite pipes of north east Botswana in eolian models of
dispersion: https://www.slideshare.net/JamesAHCampbell1/models-of-reflection-
of-kimberlite-pipes-of-northeast-of-botswana-in-eolian-haloes-of-dispersion. 11th
International Kimberlite Conference, November 2017.
 The AK6 kimberlite: discovery through to production: learning the lessons of
history: https://www.slideshare.net/JamesAHCampbell1/the-ak6-kimberlite-
discovery-through-to-production-learning-the-lessons-of-history. University of
Botswana, October 2017.
 The AK6 kimberlite: how a junior developed a billion dollar asset and a major
walked away. https://www.slideshare.net/JamesAHCampbell1/botswana-
diamonds-presentation-to-the-junior-indaba. Junior Indaba, Johannesburg, June
2017.
 The AK6 kimberlite: discovery through to production: learning the lessons of
history: https://www.slideshare.net/JamesAHCampbell1/case-study-on-ak6-
karowe-mine (presentation) and
https://www.youtube.com/watch?v=Ahf71BxMdBs&list=PL5zLWMpFfFgp3pgXFm
XcFClyn63wzc_bn&index=2&t=665s (video) Botswana Diamond Explorers
Conference, Orapa Mine, April 2017.
 Perspectives on diamond resource development and regulatory compliance:
https://www.slideshare.net/JamesAHCampbell1/jahc-samcode-keynote-may-
2016-v27a-62148414. SAIMM, Johannesburg, May 2016.
 A perspective on the South African diamond mining industry.
https://www.slideshare.net/JamesAHCampbell1/jahc-fox-school-emba-april-2016-
v32-vj. Presentation to a Fox School of Business MBA group, Johannesburg April
2016.

James AH Campbell
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 Diamond Value Management: underpinning the turnaround.
https://www.slideshare.net/JamesAHCampbell1/rdi-gssa-september-2014. GSSA,
Kimberley, September 2014.
 Creating and managing a social license to operate a mining company in South Africa:
https://www.slideshare.net/JamesAHCampbell1/creating-and-managing-the-
social-license-to-operate-a-mining-company-in-south-africa. SAIMM, Johannesburg,
January 2014.
 BASA case study on the turnaround of the South African Ballet Theatre:
https://www.slideshare.net/JamesAHCampbell1/basa-sabt-case-study. BASA,
November 2010.
 The development of AK6: https://www.slideshare.net/JamesAHCampbell1/the-
development-of-ak6-250445270, SAIMM, Gaborone, Feb 2010.
 The development of AK6: https://www.slideshare.net/JamesAHCampbell1/the-
development-of-ak6-karowe. SAIMM, Johannesburg, June 2009.
 Developing the AK6 kimberlite diamond mine in Botswana.
https://www.slideshare.net/JamesAHCampbell1/afd-rbc-diamond-day-2008. RBC
Diamond Day, London, February 2008.
 The continuing transformation of De Beers: a case study.
https://www.slideshare.net/JamesAHCampbell1/de-beers-strategy-presentation-
2005. Johannesburg, April 2005.
 Emerging role of IT within the South African mining industry:
https://www.slideshare.net/JamesAHCampbell1/emerging-role-of-it-within-the-sa-
mining-industry. Gartner, Johannesburg, July 2003.
 The CEO-CIO relationship: four tips for corporate survival.
https://www.slideshare.net/JamesAHCampbell1/de-beers-ebusiness-programme-
gartner-exp-malta-jan-2003. Gartner EXP Annual CIO Forum, Malta January 2003.
 Power, Influence & Decision Making.
https://www.slideshare.net/JamesAHCampbell1/power-influence-decision-
making. Presentation to the Common Purpose Navigator Programme, November,
2002.
 The transformation of De Beers.
https://www.slideshare.net/JamesAHCampbell1/the-transformation-of-de-beers-
233138927. Presentation to Imperial College MBA group, Johannesburg, September
2002.
 The De Beers e-Business programme from strategy to adding value:
https://www.slideshare.net/JamesAHCampbell1/best-strategy-presentation-de-
beers-e-business-programme. Best strategy practices, Johannesburg, August 2002.
 De Beers manages a global e-business plan:
https://www.slideshare.net/JamesAHCampbell1/de-beers-gartner-e-business-
case-study. Johannesburg, July 2002.

James AH Campbell
____________________________________________________________________________________
250444984. Presentation to the St.Gallen School of Management, May 2002.
233137587. Presentation to the Swedish Business Association, Johannesburg, May
2001.
Social Media
 LinkedIn address: http://www.linkedin.com/in/jamesahcampbell
 Twitter handle: https://twitter.com/JAHC1
 YouTube address: https://www.youtube.com/JamesCampbell_JAC
 SlideShare address: https://www.slideshare.net/JamesAHCampbell1/
Personal Details
 Address: 9 Lotus Lane, Irene, 0062 Republic of South Africa
 Telephone: +27 12 667 5187 (h/w)
 Cell: +27 83 457 3724
 e-mail: james.ah.campbell@gmail.com
 Nationality: British and South African (naturalised)
 Date of birth: 2nd June 1964 (born: Derry, Great Britain), age: 57
 Marital status: married with four daughters aged 32 (lecturer), 30 (teacher / head of
department and own business), 25 (lawyer) and 19 (accounting undergraduate at
University of Pretoria)
 Wife’s occupation: professional ballet teacher (Royal Academy of Dancing)
 Home language: English

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