1. 10years
sustainability + planning
2006-2016
PMS 261U PMS Purple U PMS 311U PMS Cool Gray 9

2. Jane Mulcahey
23 Harelaw Avenue
Glasgow
G44 3HZ
0141 562 1004
07812 129 810
jane@jamconsult.com
www.jamconsult.com
is 10

3. Introduction
1
Jam is a sustainability + planning
consultancy based in Glasgow, working
throughout the UK. The practice was set up
by Jane Mulcahey in 2006.
Jam seeks to fill an identified gap in the
market by bringing together the two
disciplines of sustainability + planning,
to ensure that sustainable development is
achieved.
Recent developments such as the
international agreement at the Climate
Change Conference in Paris (COP21) and
the UN Sustainable Development Goals and
Targets have brought fresh awareness to
the critical stage we now face to protect the
planet and our resources.
The UK needs to lead by example and
continue to build upon the progress
that has been made in the last 20 years.
Planning provides the mechanism to ensure
that sustainable development is achieved
and is crucial for its successful delivery.
Emphasis needs to move from a focus on
pure economics to recognition that social
and environmental factors are equally
important for balanced, sustainable
communities to be realised.
Over the last ten years
Jam has worked tirelessly
towards the goal of
sustainable development
and has acquired
considerable experience in
the sustainability + planning
field covering a broad range
of skills,including:
• Strategic Planning
• Master Planning
• Development Frameworks
• Sustainability Appraisals/
Strategic Environmental
Assessments
• Environmental Impact
Assessments
• Sustainability + Planning
Policy
• Expert Witness for
Examinations in Public
• Preparation of Written
Representations and
Hearing Statements
• Planning Application
Support
• Consultation
• Corporate Social
Responsibility
The next ten years provide
new challenges particularly
in the following areas:
• housing need,including
affordable provision
• climate change
adaptation and
mitigation
• air pollution
• sustainable transport
• green infrastructure -
energy,water,waste,ICT
• social infrastructure -
education,health + well
being,services
• flood management
• environmental protection
• neighbourhood planning
Jam looks forward to
working with you towards
a sustainable future.

4. 2
Services
Key services include:
• Strategic Planning
• Sustainable Development Frameworks
• Master Planning
• Sustainability Appraisals/Strategic
Environmental Assessment
• Representations and Expert Witness
• Environmental Impact Assessments
• Planning Application Support
• Sustainability Statements
• Planning Statements
• Design & Access Statements
• Sustainability + Planning Policy
• Neighbourhood Planning
• Consultation/Charrettes
• Corporate Social Responsibility/Sustainable
Management Systems
• Training
“At the heart of the
National Planning
Policy Framework
is a presumption in
favour of sustainable
development,which
should be seen as a
golden thread running
through both plan
making and decision-
taking” NPPF 2012

5. 3
The introduction of increased devolved powers
in the regions has moved the focus back to the
importance of comprehensive strategic planning,
particularly with regard to the development
of new settlements, garden cities/towns and
sustainable urban extensions.
Jam has the skills to enable the development
of truly sustainable communities combining
the experience of strategic planning; master
planning and sustainable development
frameworks.
Such skills are necessary to deliver the visionary
frameworks for housing and infrastructure
that are so badly needed, whilst ensuring that
the environmental and social issues affecting
development are respected.
Jam offers the following key services to help
deliver sustainable communities on the ground:
• option appraisals
• sustainability/strategic environmental
assessments
• sustainability checklists + development
frameworks
• planning policy and regulatory analysis
• sustainability + planning statements
Project Links:
• Brookhay‘Garden City’
New Settlement
• Davenport Green
Strategic Site
Employment Allocation
• Deptford Creekside
Masterplan
• Fleet Marston
Sustainable Urban
Extension
• Crystal Palace Park
Masterplan
• Centre for Creative
Excellence,Seaham
• Wales International
Business Park
• Oxley Park
Sustainable Suburban
Neighbourhood
Strategic Planning

6. 4
Sustainability Appraisals
The Planning and Compulsory Purchase Act 2004
(Environmental Assessment (Scotland) Act 2005),
introduced the mandatory requirement for the
Sustainability Appraisal/Strategic Environmental
Assessment of certain plans and programmes
including all Development Plan Documents.
By undertaking a Sustainability Appraisal, the
requirements of the European Union Strategic
Environmental Assessment (SEA) Directive 2004,
will also be met.
Sustainability Appraisals/Strategic
Environmental Assessment can be required for
Local Plans; Area Action Plans; Masterplans and
some Neighbourhood Plans.
Jam has significant experience of undertaking
SAs on behalf of public and private sector clients
including the following services:
• Preparation of Screening and Scoping reports
• Preparation of the Sustainability Appraisal
and Sustainability Reports
• Preparation of written representations and
hearing statements
• Expert witness at Examinations in Public
(EiP)
Jam also offers a review service of the SA process
and reports for both Local Authority and private
sector clients. Succinct critiques of the work
undertaken are provided in relation to the SA
process, legal compliance and soundness of the
plan.
Benefits
The benefits of carrying out sustainability
appraisals/strategic environmental
assessments are:
• the development of robust plans/
programmes
• a transparent approach to the selection
and rejection of alternatives
• full consideration of social, economic
and environmental impacts
• community involvement in decision
making
• a clear audit trail of evidence and
assessment that can be defended in EiP
• reduced risk of abortive costs/legal
challenge.
Project Links:
• Eastbourne BC,
Employment Land
Local Plan
• Hinckley & Bosworth
BC,Area Action Plan
• Brookhay. ‘Garden City’
New Settlement
• LB Haringey,
Development Plan
Documents
• LB Southwark,
Development Plan
Documents
• Davenport Green,
Strategic Employment
Site Allocation
• Fleet Marston,
Sustainable Urban
Extension
• North Staffordshire,
Urban Design Guidance

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Jam provides advice on major and minor
planning applications, from small scale
development such as minor housing schemes or
infill development, to large scale development
such as new settlements or urban extensions.
Jam can provide assistance in the preparation of
the following statements to support the planning
applications including:
• Sustainability
• Environmental Impact Assessments
• Planning
• Design and Access
• Community Consultation
Jam has detailed knowledge of planning policy
and the regulations as well as considerable
experience working with local authorities. Jam
is therefore well placed to prepare support for,
or objections to, planning applications. Services
include:
• Review of Planning Applications and
supporting documents against planning
policy and regulations
• Preparation of written representations in
relation to planning applications
• Preparation of written representations in
relation to planning appeals.
Project Links:
• Centre for Creative
Excellence,Seaham
• Fleet Marston
Sustainable Urban
Extension
• LB Southwark,
Planning Documents
Planning Applications
5

8. Consultation plays a vital part in the
development process, for all scales of
development. Jam has been involved in major
consultation exercises using the ‘charrette’
method of involvement. Charrettes offer an
intense consultation process with as many key
stakeholders as possible over a short period of
time.
The result is imaginative approaches to the
creation of a draft design that enables general
consensus early in the process, whilst identifying
further areas of work that will be needed to
refine the proposals.
Used effectively, community consultation and
participation is a key part of the development
process that can provide inclusive development
responding to everyone’s needs.
Such methods of consultation can be used
at all levels of development from small
neighbourhoods to large scale new settlements,
providing efficient and effective ways to build
interest and support for proposals.
Project Links:
• Deptford Creekside
Masterplan
• Fleet Marston
Sustainable Urban
Extension
• Crystal Palace Park
Masterplan
• Centre for Creative
Excellence,Seaham
6
Consultation

9. Jam is committed to the delivery of
sustainable development in all its operations,
both internal and external, to try and achieve
a balance between social, economic and
environmental factors.
As part of the company’s commitment to
sustainable development, a Sustainability
Policy and Sustainable Procurement Policy
have been produced. The policies are used to
guide company operations and are reviewed
and updated on a regular basis to reflect any
growth in the company as well as changes in
regulations and practices.
Jam has also provided advice to other
organisations on Corporate Social
Responsibility/Environmental Management
Systems and the preparation of policies, auditing
and reporting measures as well as considering
management systems that can be used in new
development.
The implementation of such systems not only
demonstrates good practice but provides cost
efficiencies, environmental benefits and social
responsibility.
Project Examples:
Joseph Rowntree
Foundation
Appointed by the Joseph Rowntree
Foundation to advise on the
introduction of a Corporate
Sustainability Policy and Strategy for
both the Foundation as a whole and
its individual departments.The Policy
and Strategy were to demonstrate
the Joseph Rowntree Foundation’s
commitment to its Corporate Social
Responsibility (CSR) and improve
the efficiency and effectiveness of
the organisation’s actions - socially,
economically and environmentally.
Great Ormond Street
Hospital
Sustainable Development advisor for
the redevelopment of part of Great
Ormond Street Hospital, including the
demolition and rebuild of one block
and the refurbishment of another.
Responsible for a sustainability
brief for both the design team and
the Hospital Trust. Provided advice
on the sustainability policies of the
NHS, the Government, the Mayor
for London and the Local Authority
(London Borough of Camden).
Advice was also provided on the
design, construction and operation
of sustainable buildings and the
need for an Environmental Impact
Assessment. In particular, the
solutions were to reflect and respond
to the environmental management
plans for the operation of the Hospital.
7
Sustainability Reporting

10. Jane has over twenty years experience in
both private practice and local government.
Her work has focussed predominantly on
sustainable development, in particular large-
scale regeneration projects in the UK and
abroad.
Jane’s experience of sustainable
development is wide ranging including:
• sustainable development frameworks
and master plans
• sustainability appraisals/strategic
environmental assessments
• sustainability statements
• sustainable development/planning
policy
• Examination in Public expert witness
• environmental impact assessments
• corporate social responsibility
• community consultation
• training/seminars.
Prior to setting up the practice in 2006,
Jane was head of the Sustainability Team at
Llewelyn Davies Yeang. She has also worked
as an Associate Environmental Planner for
Battle McCarthy, an Environmental Policy
Officer for Westminster City Council and as
a Sustainability Co-ordinator for the London
Borough of Enfield.
8
People
Jane Mulcahey
Sustainability + Planning
Director
MRTPI
BSc (Hons) Town Planning

11. Since the practice was set up in 2006 the
company’s work has been recognised through
the following awards:
• London Planning Awards 2009/10
Deptford Creekside Charrette was one of
four short listed projects in the category
of ‘Best Conceptual Project’ at the London
Planning Awards 2009/10
• Mayor of London’s Green
Procurement Code 2009
Following on from the success of the Silver level
in 2008, Jam was one of only 16 signatories out
of over 500 organisations to be awarded the
Gold level of the Green Procurement Code in
2009. Code Signatories are required to have
their progress reviewed annually to determine
what level of the code the organisation has
attained.The levels are ranked from entry level
through to Bronze, Silver and Gold awards.
Jam was also short listed for two awards at the
Mayor’s Green Procurement Awards, in the Best
Performing SME and People categories.
• RTPI Planning Awards 2009
The London Borough of Southwark’s
Sustainable Design and Construction
Supplementary Planning Document
was awarded a Commendation in the
category of Climate Change. Jam
provided advice to Southwark on the
guidance.
• RTPI Planning Consultant of
theYear 2008
Jam was delighted to receive a
commendation at the Royal Town Planning
Institute Planning Awards 2008 for
Planning Consultant of the Year.
Awards and Recognition
9
“ The consultancy brings
together planning and
sustainability to engage
with communities to achieve
creative solutions.”

12. 10
Clients and Consultants
Clients and Consultants
Jam has worked with include:
• Architecture + Design Scotland
• Arup
• Atelier Ten
• Aukett Fitzroy Robinson
• AZ Urban Studio
• Ballymore
• Barwood LaSalle Land Ltd Partnership
• BDW Trading Ltd
• Biodiversity by Design
• bptw architects
• BRE
• Buro Happold
• CB Richard Ellis
• Carter Jonas
• CgMs
• CHBC Architects
• Cheltenham Borough Council
• Connect
• Coolmore Estates
• Creative Process
• Cyril Sweett
• David Kohn Architects
• David Lock Associates
• Davis Langdon
• Davis Weatherill Partnership
• desco
• Design for London
• Donaldson Edwards Partnership
• Duncan Thomas
• Eastbourne Borough Council
• Ecology Solutions
• Edinburgh City Council
• EEDA
• English Partnerships
• Environ
• Foster + Partners
• Genesis Housing Group
• Gensler
• Glenn Howells
• Great Ormond Street Hospital Trust
• Green Register
• Gustafson Porter
• Halcrow
• Hinckley & Bosworth Borough Council
• Henley Halebrown Rorrison
• Hunt Dobson Stringer
• IPaD
• Joseph Rowntree Foundation
• JMP
• Knight Frank
• Landmark Chambers
• Landscape Architecture South East
• Landolt Brown
• Latz & Partners

13. 11
Clients and Consultants
• Levvel
• London Borough of Brent
• London Borough of Greenwich
• London Borough of Haringey
• London Borough of Lewisham
• London Borough of Southwark
• Llewelyn DaviesYeang
• London Development Agency
• Lydian Securities
• Macfarlane Wilder
• Meadowcroft Architects
• Michael Drain Architects
• Motion
• National Grid
• Newcastle-under-Lyme Council
• No. 5 Chambers
• Nortoft
• Norwich City Council
• Peacock and Smith
• Peter Dann Consulting
• Pinsent Masons
• PPS Group
• Pre-Construct Archaeology
• Renaissance Southend Ltd
• Renew Staffordshire
• Richard Jackson
• Richards Partington Architects
• Robert Adam Architects
• Royal London Asset Management
• Salisbury Jones Planning
• Savell Bird Axon
• Savills
• SKM Buchanan
• Strategic Planning Advice Ltd
• Stoke on Trent City Council
• Systematica
• Thornfield Properties
• Tibbalds
• Turley
• Urban Initiatives
• Urban Strategies
• Urban Vision
• URS Corp
• Wardell Armstrong
• Waterman Group
• Welsh Assembly Government
• Wendy House
• WhiteYoung Green
• ZEF Concepts Ltd

14. Jane Mulcahey
23 Harelaw Avenue
Glasgow
G44 3HZ
0141 562 1004
07812 129 810
jane@jamconsult.com
www.jamconsult.com
is 10