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“Your vantage point determines what
           you can see...“
                         - Charles Leadbeater
“The question you ask determines
  much of the answer you get...“
                        - Charles Leadbeater
“We ask questions in ways that
make them easier to answer, with
        familiar tools.”
                        - Charles Leadbeater
Don’t Judge!
Service components
Setting the right
                     expectations




Service components
A decision in your
                     favour is the first
                     moment of truth




Service components
All touchpoints are
                     not created equal




Service components
Something goes wrong:
                     the ultimate moment of
                     truth




Service components
Turning customers
                     into advocates




Service components
Putting on a play




Service components
Stage         Audience   Actors   Script   Backstage




Service components
Stage     The physical evidence of your service, your “stuff”



       Audience      Your customers and their actions



          Actors     Your employees and their actions



           Script    Your plan for what should happen, where and when



      Backstage      What you need to make everything “work”




Service components
First impressions                    Lasting impressions



Entice Decide        Use Support   End & Extend




Service components
End &
                 Entice   Decide   Use   Support   Extend

       Stage


     Audience


       Actors


        Script


    Backstage




Service components
Service components
Service components
“I often think of the post-it notes
  generated at a brainstorm as being
like butterflies: beautiful, in their own
  way — but doomed to a short life.”
                                - John Thackara
Thanks

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