SlideShare a Scribd company logo
How apps are evolving
and how to deal with it
The end of apps as
we know it
// HOW APPS EVOLVED
// OUTSIDE THE APPS
// EXAMPLE	
  	
  
// SOME PRINCIPLES
// EMPHASIS
// SOME TOOLS
// LET’S TRY
Agenda
// HOW APPS EVOLVED
App 2 App 3
A while ago
App 1
…
App
Task 2
App
Task 3
Now
App
Task 1
…
App 2
Task 2
App 3
Task 4
App 1
Task 3
App 1
Task 5
More and more
App 1
Task 1
…
Borrow
Hand-over Hand-back
// OUTSIDE THE APPS
Lockscreen with
notifications
Notification center Notification center Homescreen with
notifications
Controll center Multitasking interface
http://www.bq.com/gb/ubuntu.html
http://googleblog.blogspot.de/2013/04/google-now-on-your-iphone-and-ipad-with.html
http://mashable.com/2013/04/12/getting-started-facebook-home/
HomeKitHealthKit CloudKit
// EXAMPLE
Good morning
Mark! 0
1
1
1
1
1
2
2
How are you today?
Corridor
Bedroom Livingroom
Kitchen BathroomChilds room
Balcony
My morning
Good morning
Mark!
Todays agenda
09:30
11:30
14:00
15:00
15:30
17:30
20:00
21:00
Client meeting
Design workshop
Recruitment
Family dinner
N
Gian C
Don’t
Hi Mar
time fo
Alex K
Afterw
Let’s m
rehear
Malte
We wo
Hi Ric
you kn
Dhyan
Meetin
Hi all,
from y
How are you today?
Corridor
Bedroom Livingroom
Kitchen BathroomChilds room
Balcony
My morning
Good morning
Mark!
Todays agenda
09:30
11:30
14:00
15:00
15:30
17:30
20:00
21:00
Client meeting
Design workshop
Recruitment
Family dinner
N
Gian C
Don’t
Hi Mar
time fo
Alex K
Afterw
Let’s m
rehear
Malte
We wo
Hi Ric
you kn
Dhyan
Meetin
Hi all,
from y
How are you today?
Bedroom Livingroom
BathroomChilds room
Balcony
Corridor
Kitchen
My morning
Today’s weather
09:00 12:00 15:00 18:00 21:00
11° 14° 15° 11° 9°
Good morning
Mark!
Todays agenda
09:30
11:30
14:00
15:00
15:30
17:30
20:00
21:00
Client meeting
Design workshop
Recruitment
Family dinner
New emails
Gian Casanova
Don’t be late today!

Hi Mark, please come to the office at
time for a change! We have a…
07:37
Alex Kluwe
Afterwork preparation

Let’s meet in the afternoon to do the
rehearsal of your talk. What…
06:49
Malte Prien
We won the pitch!

Hi Ricardo & Mark, just wanted to let
you know that I had just a call…
Yesterday
Dhyana Scarano
Meeting notes

Hi all, please find attached the notes
from yesterdays meeting…
Yesterday
10°
Don’t forget:
Yo
34 m
How are you today?
Bedroom Livingroom
Childs room
Balcony
Corridor
Kitchen Bathroom
My morning
Today’s weather
09:00 12:00 15:00 18:00 21:00
11° 14° 15° 11° 9°
Good morning
Mark!
Todays agenda
09:30
11:30
14:00
15:00
15:30
17:30
20:00
21:00
Client meeting
Design workshop
Recruitment
Family dinner
New emails
Gian Casanova
Don’t be late today!

Hi Mark, please come to the office at
time for a change! We have a…
07:37
Alex Kluwe
Afterwork preparation

Let’s meet in the afternoon to do the
rehearsal of your talk. What…
06:49
Malte Prien
We won the pitch!

Hi Ricardo & Mark, just wanted to let
you know that I had just a call…
Yesterday
Dhyana Scarano
Meeting notes

Hi all, please find attached the notes
from yesterdays meeting…
Yesterday
10°
Don’t forget:
Your commute
No disruptions on your daily
commute.
34 min 22 min 26 min
Latest news
North Dakota's Latest Fracking
Problem
The North Dakota Industrial
Commission on Tuesday is expected to
release plans to limit flaring at existing
wells. Shown, excess natural gas is
burned off at a Bakken Shale site. For
cattle …

Transfer news and rumours LIVE:
Adam Lallana and Thomas
Vermaelen latest plus all the done
deals
While eyes will still be on the World
Cup in Brazil, the transfer train kicks
into full gear today with the official
opening of the summer …

How are you today?
Bedroom Livingroom
Childs room
Corridor
Kitchen Bathroom
Balcony
My morning
// SOME PRINCIPLES
Design for
different
platforms &
devices!
Photo by: Geopelia
Create a
service
ecosystem!
Photo by: Phil's 1stPix
Enable
synergies!
Photo by: Playing Futures: Applied Nomadology
Elaborate
the value
proposition!
Photo by: Matthew Fang
// EMPHASIS
Task-
driven
Photo by: Joshua Freyenberger
People-
driven
Photo by: Angelo Amboldi
Context-
driven
Photo by: Bert Kaufmann
Context-
driven
People-
driven
Task-
driven
// SOME TOOLS
SERVICE VISION SPRINT
TEAM:
Business / Technology
Design / End-Users
BUSINESS
IDEA
Improve
Improve
Improve
LEAN SERVICE CREATION PROCESS
FIND A PROBLEM WORTH SOLVING FINDING PRODUCT MARKET FIT SCALING & TWEAKING
Days to Weeks Weeks to Months Months to Years
NEW IDEAS
SERVICE
VISION
MVP
TO
LAUNCH
http://www.servicedesigntools.org/tools/40
http://www.servicedesigntools.org/sites/default/files/res_images/PRESBY_NEURO_CLINIC.gif
// LET’S TRY
// THANK YOU
The end of apps as we know it

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The end of apps as we know it