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2. The History…
About 400 years ago this area where now stands SHREE JAGANNATHJI
MANDIR CAMPUS, was a thick forest beside the river SABARMATI in the East
and the city limit ended at the Jamalpur Darwaja in the North
Sadhus normally seek places of solitude beside rivers away from the noise of
cities. Thus an itinerant sadhu Shree HANUMANDASJI by name happened to visit
Ahmedabad and found this jungle area suitable for his stay.
Being a devotee of RAMBHAKT MARUTI, he laid his deity’s idol, which is
worshiped till this day. During his stay some miraculous happening altracted
people from the neighbouring areas, which has become the root cause to
developed this place into a modest temple.
His successor sadhu Shree SARANGDASJI happened to be a devotee of Lord
Jagannath . He had an urge to pay a visit to the Jagannath Mandir at PURI
(Orissa) and some local associates of his joined him in the pilgrimage.

3. The History…
One night while he was sleeping at the Dharmshala of the Puri temple , he had
visionary instruction from Lord Jagannath to go back to Ahmedabad and install
there the idols of the Holy Trinity Lord Jagannath with his elder brother Lord
BALDEVJI and sister Goddess SUBHADRAJI
Thus, the Maruti temple became Shree Jagannathji Mandir. A cowshed was built and
since then began the GAU SEVA
The next successor was sadhu Shree BALMUKUND DASJI and Shree NARSINHDASJI was
the fourth Mahant known for his dedicated enthusiasm for multiferious religious
activities aided by his equally generous devotees.
Shree NARSINHDASJI got the temple renovated, a fully developed Gaushala started
rendering yeoman service, ‘‘SADAVRAT’’ was started ensuring two meals a day for the
needy, irrespective of caste and creed distinctions. In 1957 in SINHASTH KUMBHA MELA
at Prayag Mahant Shree Narsinhdasji was honoured by the title
“MAHAMANDALESHWAR’’ by the SADHU SAMAJ

5. Route Map

6. An over look of the Yatra
• The Lord Jagannath Rath Yatra, begins from morning from the Jagannath temple
in Jamalpur
• Thousands of saints arrive in Gujarat to participate in this rath yatra
• As per tradition 'Pahind Vidhi' of Rath Yatra (symbolic path cleaning on chariot of
Lord Jagannath) after which the annual rath yatra of Lord Jagannath, Lord Baldev
and their sister Devi Subhadra begins
• The 14-km route of the procession will pass through various localities in the city
like Kalupur, Prem Darwaja, Delhi Chakla, Dariyapur and Shahpur.
• The Ahmedabad Rath Yatra is the oldest and largest Rath Yatra festival after the
Rath Yatra
.

7. Visitors Profile…
• Rath Yatra stands out apart from other festivals because of its mass participation,
legends associated with it, religious fervour and simply because of its sheer size
and scale.
• It is the time when Lord Jagannath along with his siblings Lord Balabhadra and
Goddess Subhadra comes out of his temple abode and literally hits the road for
mere darshan or glimpse of the deity is sure to grant you moksha (salvation).
Pulling the chariot or merely touching it confers the blessings of several lifetimes
• People from entire Gujarat state visit this Rath Yatra
• Lakhs of devotees head to the temple , to participate in the Rath Yatra seized with
the desire to purge themselves of sins

8. Salient features…
• This year being 139th Rath Yatra Lord Jagannath will commence on it’s 14km
journey in Ahmadabad. lakhs of devotees will be queued up to have a glimpse of
the deity.
• The chariots of the Lord Jagannath, his brother Balbhadra and sister Subhadra,
will commence their journey from Jagannath temple in Jamalpur
• ‘Pahind Vidhi’- a symbolic ritual of cleaning way for the ‘raths’ (chariots) will be
done early morning,After ‘Mangla Aarti’. The procession of rath yatra will
comprise 18 decorated elephants, 101 trucks, around 30 religious congregations
and around 20 singing troupes.
• The total length of rath yatra procession will stretches up to 1.5km. It will return to
the temple after almost 15 hours of journey

9. • Branded Van along with Rath Yatra
• Branding on the Pandal Trucks
• Branded Hoardings at the Societies & Pandals across
the route
• Police Barricade
• Branding Water Tanks
The Opportunity…

10. Colors Gujarati Branded Canter

11. Branding on the Pandal Trucks

12. Branded Hoardings With Small
Pandals

13. Pandal Branding

14. Police Barricades

15. Merchandise
Branded Gomukhi japa mala bag
Branded Pendant
One side branding and
other side
Shri Jagannath God image

16. Body Painting
Bandhanas