Jackys Electronics partnered with Samsung for a Valentine's contest on Facebook to increase their fan base and understand popularity of Samsung products. The contest app allowed fans to select a Samsung gift, invite 3 friends, and enter to win. Facebook ads and wall posts promoted the app. Over 5 million ads were shown, generating over 8,500 new fans. The total fan base increased by over 10,000 people and nearly 5,000 entries were received, with the Galaxy Note 2 being most popular.

1. Brand: Jackys Electronics
Case Study: Valentine’s Wish and Win Contest
From 7thth – 21st February 2013

2. Overview
 Jackys wanted to leverage this Valentine’s season to increase the fan base and
generate more leads
 They had partnered with Samsung for a Valentine’s special contest
 An application was designed considering that Valentine’s Day is a time when people
spread love by sharing gifts
 Gozoop came up with a concept where fans can wish and win any samsung product
from a pre-set list of top Samsung products
 A Facebook application was created which enabled fans to add a product to their
wish list and invite 3 friends to participate
 At a back-end admin panel, all the data was captured

3. Objectives and Promotional Avenues
Objectives
 Increase fan base
 Generate leads
 Understand which is the most popular Samsung product
Promotional Avenues
 Facebook wall posts
 Facebook ads

4. Flow of the Application
Fan Gate

5. Flow of the Application
Start page
 Fans click enter to visit main app
page where they can see all the
products

6. Flow of the Application
Main Page
 The gifts were laid across randomly in the layout
 Each participant could select any 1 product
 The participant would then see a pop-up which
confirmed the selection
 After that they would have to click on Continue
and proceed to the final page

7. Flow of the Application
Final Page
 Here all the details were captured
To complete participation, they had to
invite 3 of their friends
 Once submission was complete an auto
wall post was posted on participant’s wall

8. Flow of the Application
Auto wall post
 The auto wall post appears on
fans’ friends newsfeed
 This helped in increasing organic
fan base

9. Facebook Ads
 Facebook Marketplace ads
 Age: 16-50
 Geo: UAE only
 Gender: Open for all
 Marital status: Open for all

10. Facebook Wall Post

11. Campaign Results:-
5 million ad impressions
Fans via Facebook ads = 8599
Fan base as on 21st Feb = 28500
Fan base as on 7th Feb =18099
Total increase in fan base = 10401
Organic fans acquired = 1802
No. of contest entries as on 21st Feb = 4942
Most popular product = Samsung Galaxy Note 2 with1570 entries

12. Thank You