Jac Augat runs a sole proprietorship property management company called Jac of All Trades. He manages maintenance for 30 properties full time and another 200 properties on an as-needed basis. His goals are to ensure properties are ready for owners and their satisfaction. The critical success factor for his 12-year-old business is trust from clients. When he retires, he plans to slowly close the business or make it smaller scale.

1. Jac of All Trades
Jac Augat runs Jac of All trades
and he is my step father.
Joseph Beasley, Nichols college,
Business and society, MGNT 100-
01
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2.  Sole Proprietorship
 He chose this because it was not necessary or
worth his money to do an LLC. He already had
a liability and umbrella insurance.
 His service is Property Management,
maintaining the properties, thinking ahead on
year round or quarterly bases so the owners
don’t have to worry about their second homes.
 His company has been up and running for 12
years.
The Company

3.  He started with Jac of All trades (or JOAT), also connections with
the rental department of cape cod that Carol Augat (my mom/ his
wife) manages. Easy clientele base especially for summer rentals.
 He invested money into equipment as it became affordable with no
loans or personally saved money put into the business. He grew
through his profits.
 After retiring from being a chef at 40 he wanted to continue being
his own boss and manager and doing something different everyday.
He learnt the trade from a combination of helping his father
growing up and fixing things in the restaurant business.
 Running the business is mostly common sense which most people
don’t seem to have and also evolving from home maintenance to
home care. He manages 30 properties and has shoulder work of
about 200 properties.
Backround

4.  The most successes are growing from property management to
maintain a steady year round income of $30,000 to $60,000.
 The most rewarding part of the business is having people come to their
vacation homes and seeing its ready and they never have to worry
about it. Seeing their satisfaction and peace of mind is his goal.
 The critical success factor is one word, TRUST.
Successes

5.  The only and biggest challenge is convincing people
they need a property manager. If it is maintained all
along it would cost them a quarter of the price rather
than paying for all of their problems at once.
 Trust, trusting someone with their biggest asset is a
huge deal and very hard to do so your initial
impression and personality is enormously
important.
 The fatal flaw of the business is not paying attention
to minor points, one mistake you can lose the
property.
Challanges

6.  JOAT doesn’t have competition because the
business he does is small and very, very
personal.
 He advertises through yellow books mostly to
get an edge on others.
 Communication keeps them happy and loyal.
Competition

7.  Google, yellow pages, homeaway.com,
needavacation.com, and jacofalltrades.co are
the marketing strategies he uses.
 He works by and for himself with no
employees. He does subcontract out plumming
jobs because he is not certified.
Marketing

8.  He plans to stay in business until he retires. He
is limited by taking on clients since its only
him.
 He is personally satisfied in its size and clients
as they are with him
The Future

9. What do you do if a client
passes away or sells the
property?
 It is a difficult situation if they sell, he usually
looks toward the new owners and if they pass
he usually loses the property.

10. 1. What do you plan on doing with the
company when you retire?
2. Would you recommend another buisness?
1. It is too hard to sell so he will slowly close it
or make it smaller scale between the cape and
his Florida home.
2. He would only recommend a business if it
was trustworthy. He would steer his clients in
a direction if he wasn’t 110 percent sure on it.

11.  Listening to your clients is the most important
part of your company. If you don’t go above
and beyond then your average, no one wants to
be avcerage.
 I learned that the people you take care of are in
return also taking care of you.
Summary