Politecnico di Milano, MSc. in Product Service System Design/ Meta Design Course. Trend Analysis and Future Scenario for Ferrero.

2. scenarios 1, 2, 3, 4 & 5
ferrero
chocoocraft
system function
storyboard
multiplicity
the elements

3. >> food put on the >> The history, or >> Playing with food >> food articles >> food objects taken
body, not in the body. roots of something are and its semiotic imitating another. out of the context of
removed and its language consciously. eating to serve a
using the properties context changed to food dressed up as different function.
and/or aesthetics of begin a new something that it isn’t.
food items to affect existence.
the body and
emotions externally.
meta design / PSSD
luisa collina, fabrizio pini, valentina
contents:
auricchio
trends onion tears
spliced roots
scenarios building
marco tossici . a.tugce durmaz . kagan grasshopper
varoglum . rowan dinning project development voice of lire
bird nest

4. scenarios >>>
vision: art expression of chocolate
meta design / PSSD
luisa collina, fabrizio pini, valentina
contents:
auricchio
trends
scenario 1
scenarios building
marco tossici . a.tugce durmaz . kagan
varoglum . rowan dinning project development

5. scenarios >>>
vision: wasteless dining
�
meta design / PSSD
luisa collina, fabrizio pini, valentina
contents:
auricchio
trends
scenario 2
scenarios building
marco tossici . a.tugce durmaz . kagan
varoglum . rowan dinning project development

6. scenarios >>>
vision: sensorial menu
�
meta design / PSSD
luisa collina, fabrizio pini, valentina
contents:
auricchio
trends
scenario 3
scenarios building
marco tossici . a.tugce durmaz . kagan
varoglum . rowan dinning project development

7. scenarios >>>
vision: food scrabble �
�
�
meta design / PSSD
luisa collina, fabrizio pini, valentina
contents:
auricchio
trends
scenario 4
scenarios building
marco tossici . a.tugce durmaz . kagan
varoglum . rowan dinning project development

8. scenarios >>>
vision: hansel & gretel
�
�
meta design / PSSD
luisa collina, fabrizio pini, valentina
contents:
auricchio
trends
scenario 5
scenarios building
marco tossici . a.tugce durmaz . kagan
varoglum . rowan dinning project development

9. brand analysis >>>
ferrero: products and history
birth 1946, in alba (italy), by confectioner pietro ferrero
1956 germany, the first international move of the company
1969, Ferrero U.S.A., inc. started business in new york. period of
strong international growth. introduced with an entirely
new product (tic-tac) not the famous nutella brand
1974, Kinder division for children established, in Italy
“today, one of the largest confectionery
companies worldwide ”
meta design / PSSD
luisa collina, fabrizio pini, valentina
contents:
auricchio
trends
ferrero
scenarios building
marco tossici . a.tugce durmaz . kagan
varoglum . rowan dinning project development

10. brand analysis >>>
swot analysis: actual condition
meta design / PSSD
luisa collina, fabrizio pini, valentina
contents:
auricchio
trends
ferrero
scenarios building
marco tossici . a.tugce durmaz . kagan
varoglum . rowan dinning project development

12. the project
chocoocraft >>>
swot analysis: repositioning
values
meta design / PSSD
luisa collina, fabrizio pini, valentina
contents:
auricchio
trends
chocoocraft
scenarios building
marco tossici . a.tugce durmaz . kagan
varoglum . rowan dinning project development

14. 18 to 60 years old
_______________
taking the chocolate requires tools and a certain
dexterity.
subtle changes to the chocolate taste are more
appropriate to an adult audience.

15. the project
chocoocraft >>>
the storyboard:
two alternatives

16. the project
chocoocraft >>>

17. the project
chocoocraft >>>
some of this or...
... a little of this, or...
coco
chilli
nuts
“one product from ferrero becomes innumerous in your hands”
meta design / PSSD
luisa collina, fabrizio pini, valentina
contents:
auricchio
trends
multiplicity
scenarios building
marco tossici . a.tugce durmaz . kagan
varoglum . rowan dinning project development

18. the project
chocoocraft >>>
like this or... ...like this or...
“draw it to you”
meta design / PSSD
luisa collina, fabrizio pini, valentina
contents:
auricchio
trends
multiplicity
scenarios building
marco tossici . a.tugce durmaz . kagan
varoglum . rowan dinning project development

19. the project
chocoocraft >>>
the product:
the base chocolate from ferrero is a
dark, wine flavoured choco-
small: large:
late.
medium: 320mm dia
180mm dia
260mm dia
the chocolate will be sold on plate size.
a distinct taste that will confirm
Ferrero’s capability of proposing
chocolate of excellence to the
market.
meta design / PSSD
luisa collina, fabrizio pini, valentina
contents:
auricchio
trends
the elements
scenarios building
marco tossici . a.tugce durmaz . kagan
varoglum . rowan dinning project development

20. the project
chocoocraft >>>
tool kit elements:
3 to 4 wooden clips chisel & mallet flexible, oven proof silicone plate
meta design / PSSD
luisa collina, fabrizio pini, valentina
contents:
auricchio
trends
the elements
scenarios building
marco tossici . a.tugce durmaz . kagan
varoglum . rowan dinning project development

21. the project
chocoocraft >>>
the space: “interactive, social, creative, fun”
the creActivity space creActivity space. intended to enhance the oven space
social interaction
meta design / PSSD
luisa collina, fabrizio pini, valentina
contents:
auricchio
trends
the elements
scenarios building
marco tossici . a.tugce durmaz . kagan
varoglum . rowan dinning project development

22. the project
chocoocraft >>>
corporate identity:
�
�
�
the logo
�
�
�
meta design / PSSD
luisa collina, fabrizio pini, valentina
contents:
auricchio
trends
the elements
scenarios building
marco tossici . a.tugce durmaz . kagan
varoglum . rowan dinning project development

23. innovation of the ferrero buisness model

24. the end.