The idea is designing a new shopping experience and giving effective sense to the users. Users will create energy according to their circulation inside the space. Sensors on the floor will collect to the energy and recharge it. The energy becomes electricity and visual graphic elements inside the Dirk Bikkembergs boutique and also shop windows. For this reason, users will feel part of the boutique and will have a more personalized feeling between the spaces and the Dirk Bikkembers brand. (Logica:architettura)

1. new retail experience carolina nisivoccia & riccardo salvi architetti | © copyright march 2008

2. >> VISION To bring the digital era into the DM retail design, designing new shopping experience and giving effective sense to the users.

3. >> INSPIRATION DYNAMISM

4. ENERGY >> INSPIRATION

5. ENERGY >> INSPIRATION

6. >> INSPIRATION ENERGY

7. POWER >> INSPIRATION

8. >> INSPIRATION POWER

9. COUTURE >> INSPIRATION

10. >> CONCEPT Dynamism is the basic concept to create innovative retail design for the new Dirk Bikkembergs Boutique. Dynamism is power, Dynamism is harmony of motion, Dynamism is action, movement at assist to create energy. The idea is designing a new shopping experience, will make people connect their own energy with DB one . The Concept is different than that of the traditional boutique design...

11. >> DESIGN PROCESS Users will create energy according to their circulation inside the space . Sensors on the floor will collect to the energy and recharge it. The energy becomes electricity and visual graphic elements inside the DB Boutique and also shop windows. For this reason, users will feel part of the boutique and will have a more personalized feeling between the spaces and the DB Brand .

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33. THANK YOU carolina nisivoccia & riccardo salvi architetti | © copyright march 2008