![History
• Dr. Carrel’s
• NASA
experiment [r&d]
relaunches
science [govt]
• Science fiction
re-imagines the
• First patents [r&d] future [social]](https://image.slidesharecdn.com/ivmpres-120628191025-phpapp02/85/Ivm-pres-4-320.jpg)
![History
• Non-profit research [r&d]
• PETA $1mm X prize [social]
• $300k burger coming soon [r&d]](https://image.slidesharecdn.com/ivmpres-120628191025-phpapp02/85/Ivm-pres-5-320.jpg)
Uploaded byRamon Simms
Ivm pres
This document discusses in vitro meat (IVM), also known as cultured meat. It provides: 1) An overview of the history and driving forces behind IVM, including early scientific experiments, nonprofit research efforts, and social and economic motivations. 2) Scenarios for how IVM could develop in the future depending on variations in research & development efforts and social acceptance levels. These scenarios range from IVM becoming a niche product to replacing conventional meat industry. 3) A discussion of uncertainties and wildcards that could impact IVM prospects, like disease outbreaks, and implications for agriculture exporters, importers, and environmental impacts. 4) A prospective timeline showing how the technology, social
Ivm pres
- 1. Gayle Lee Ramon Simms Michael Tartre In Vitro Meat when will chicken nuggets be made of in vitro meat?
- 2. View of theFuture • Efficient meat • Exotic meat • Individualized meat • Cruelty-free meat
- 3.
- 4. History • Dr. Carrel’s • NASA experiment [r&d] relaunches science [govt] • Science fiction re-imagines the • First patents [r&d] future [social]
- 5. History • Non-profit research [r&d] • PETA $1mm X prize [social] • $300k burger coming soon [r&d]
- 6.
- 7. Driving force: Social •Social causes • Food preferences (environment, ethics)
- 8. Driving force: R&D • IVM cheaper than raised meat? • IVM healthier than raised meat? • IVM more exotic than raised meat?
- 9. Driving force: Government • Limited ability to regulate trade • Net meat importers more likely to invest in research • Food security, resource, and health interests
- 10. Scenarios of theFuture
- 11. Low R&D, LowAcceptance Scenario: Mad Cow Reprieve • Private funding only • Scientists research in oblivion • The public could care less • Meat and dairy lead the way • Protesters do biz as usual • Minimum tech improvements • Quiet government approval • IVM becomes a footnote
- 12. High R&D, High Acceptance Scenario: Food as Fashion • Huge tech advancements • Better than conventional meat: healthier, tastier, superfood • Exotic meats • Celebrities and chefs love it • Consumers love it and are willing to pay more for certified 100% IVM • IVM celebrated
- 13. Low R&D, High Acceptance Scenario: The Other Other Meat • Little R&D control • High social acceptance • Competes with substitutes • Preferred to livestock for: o cost o health, or o social reasons
- 14. High R&D, Low Acceptance Scenario: I Can't Believe It's not Meat • Mass production plants built • Meat prices stabilize a bit • Vegetarians get on board • Fast food jumps in first • People notice, but not moved • No diff in taste and texture • Farms feel the squeeze a little • IVM becomes an alternative
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- 17. Wildcards • Outbreak / • Indian • Improved Bio-terrorism Acceptance Substitute
- 18. Implications • Mostly affects developed countries • Big agro exporters lose GDP • Agro importers likely to innovate more quickly • More controlled enviro impact (less water / land scarcity) • Increased food availability / lower prices
- 19. Prospective Timeline Tech Social Economic/Regulatory
- 20. Prospective Timeline Tech Social Economic/Regulatory
- 21. Prospective Timeline Tech Social Economic/Regulatory
- 22.