Project AWARE is an international non-profit that aims to mobilize scuba divers into a global force for ocean conservation. It partners with PADI to unite over 1.4 million scuba divers worldwide. The document discusses how in Australia, scuba dive businesses united to successfully reinstate marine sanctuary protections that had been suspended by the government, demonstrating the power of harnessing the scuba diving community for conservation campaigns internationally.
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IUCN World Parks Congress, Nov 2014 - Inspiring Solutions. Scuba Divers as Ocean Advocates
1. Uniting the Global Voice of SCUBA Divers to
Reach Marine Conservation Goals
Author: Hannah Pragnell-Raasch
Partners: Save Our Marine Life Alliance
2. Overview
• Project AWARE – Who We Are
• SCUBA divers: A Community of Ocean Advocates
• Australia’s Network of Commonwealth Marine Reserves
• The Turning Tide
• Looking to the Future
• An Inspiring Solution?
• What Makes it Work?
2. Uniting the Global Voice of Scuba Divers to Reach Marine Conservation Goals PROJECTAWARE.ORG
3. Project AWARE – Who We Are
• MISSION: To mobilize the world’s divers into a global force to protect our ocean
planet
• VISION: A return to a clean, healthy and abundant ocean planet
• International not-for profit marine conservation organization, IUCN Member
• Over 1.4 million supporters worldwide and growing
• Unique partnership with PADI (Professional Association of Diving Instructors)
3. Uniting the Global Voice of Scuba Divers to Reach Marine Conservation Goals PROJECTAWARE.ORG
4. SCUBA Divers: A Community of Ocean
Advocates
4. Uniting the Global Voice of Scuba Divers to Reach Marine Conservation Goals PROJECTAWARE.ORG
5. Australia’s Network of Commonwealth
Marine Reserves
5. Uniting the Global Voice of Scuba Divers to Reach Marine Conservation Goals PROJECTAWARE.ORG
6. Australia’s Network of Commonwealth
Marine Reserves
5. Uniting the Global Voice of Scuba Divers to Reach Marine Conservation Goals PROJECTAWARE.ORG
7. The Turning Tide
• November 2012: Australia’s National Network of
Commonwealth Marine Reserves declared
• March 2013: NSW State Government winds back
marine sanctuary protections
• October 2013: Dive store owners unite to reinstate
marine sanctuary protections
• December 2013: New Federal Government suspends
Network of Commonwealth Marine Reserves
declared in 2012
• January 2014: Polling commissioned by the Dive
Industry Association of Australia demonstrates
overwhelming public support for marine sanctuaries
6. Uniting the Global Voice of Scuba Divers to Reach Marine Conservation Goals PROJECTAWARE.ORG
8. An Inspiring Solution?
NGO’S
INDUSTRY
CORPORATE
BROADER
2012:
NETWORK ESTABLISHED
IMPLEMENTATION APPLICATION
&
IMPACT
INNOVATIVE
&
EFFECTIVE
Sectors working
together
Harnessing the power
of the diving
community in other
international
campaigns
2013:
DIVE BUSINESSES UNITE TO
REINSTATE MARINE SANCTUAREIES
8. Uniting the Global Voice of Scuba Divers to Reach Marine Conservation Goals PROJECTAWARE.ORG
9. What Makes It Work?
9. Uniting the Global Voice of Scuba Divers to Reach Marine Conservation Goals PROJECTAWARE.ORG
Editor's Notes
Poster Title: Uniting the global voice of divers to reach conservation goals
Authors: Hannah Pragnell-Raasch
Partners: Save Our Marine Life Alliance
International not-for-profit marine conservation organisation
Mobilising the world’s divers into a global force to protect the ocean planet
Only organisation exclusively focuses on using the global voice of divers to effect marine conservation at national and international levels
Over 1.3 million supporters worldwide
Unique partnership with PADI (Professional Association of Diving Instructors)
Healthy marine environment is essential infrastructure for the marine environment
SCUBA divers have an innate appreciation of the marine environment
Experiencing healthy marine environments in their natural state
2012 PA inspired over 6500 scuba diver submissions
15 years of extensive scientific research, the most comprehensive consultation process in Australia’s history and overwhelming public support
Largest Network of Marine Reserves declared in Australia on 12th November
Australia internationally recognised as leading the way in global conservation through marine protected areas
Slide/visual ideas:
map of the network declared
Graphic to show the number of people that were engaged globally in creating the network – e.g. base map of the world with pop out numbers or diver symbol?? Will talk to JM to see if we can pull numbers geographically
2012 PA inspired over 6500 scuba diver submissions
15 years of extensive scientific research, the most comprehensive consultation process in Australia’s history and overwhelming public support
Largest Network of Marine Reserves declared in Australia on 12th November
Australia internationally recognised as leading the way in global conservation through marine protected areas
Slide/visual ideas:
map of the network declared
Graphic to show the number of people that were engaged globally in creating the network – e.g. base map of the world with pop out numbers or diver symbol?? Will talk to JM to see if we can pull numbers geographically
March 2013: NSW State Government announced an amnesty on recreational fishing in coastal sanctuaries
Dive stores united – urging the Premier to reinstate marine sanctuary protections
Project AWARE empowered dive store owners to meet with their local MPs to demonstrate the importance of protected areas ensuring a healthy and abundant ocean planet
Polling commissioned by the Dive Industry Association of Australia
New Federal Government announced – suspension and review the National Network of Marine Reserves
Less than 1% of each of the marine regions in Australia is currently protected
The suspension of the National Network of Marine Reserves leaves the new marine parks out of operation
Work continues with Save Our Marine Life Partners to ensure there is no loss in marine sanctuary protection during the review of the National Network
Innovative and effective
Different sectors working together to reach conservation goals
Evidence of implementation and impact
2012 – Project AWARE engaged divers globally, helping secure the national network of marine reserves in Australia – a monumental moment in marine conservation history
2013 – dive stores across New South Wales, Australia united to ensure marine sanctuary protections are reinstated
Applied elsewhere or more broadly
Power of the unique partnership harnessed in other international campaigns:
Convention on International Trade of Endangered Flora and Fauna – 245 000 submissions globally helping secure the protection of vulnerable sharks and rays
Dive Against Debris – a global survey of underwater marine debris – over XXXX volunteers globally, removing XXXX kgs / lbs marine debris
Components that lead to success
Dedicated engagement with the diving community
Strategic collaboration with industry, corporate partners & other NGOs
Enabling factors
Clear communication and messaging between organisations & supporters
Effective planning
SMART goals and objectives
Strategic allocation of resources
Successful reporting back to the diving community