CRM system is only effective when the data it highly accurate and updated as regular intervals. Lets understand how to make the best use of your data and insights about your customers.

1. IT’S TIME TO
GET YOUR
CRM DATABASE
IN SHAPE
Just as you should understand common health
terms before embarking your fitness journey
You should also understand the health of your
contact database
So do you think it’s �me to priori�ze the health of your database?
Here are some �ps to maintain control during the decision making
process you should be sure of your en�re buying commi�ee
understands data
of C-level executives say they do not respond
to cold calls or mass email blasts
of B2B companies reported less than 3%
response rate to untargeted emails
of sales reps say that they do not have
accurate information prior to making calls
Not sure if your database is in need of a lifestyle
change or not. Here are some of the common
challenges every sales and marketer would sale
89%
45%
38%
Updating incorrect information within contracts and
account records
Filling the incomplete or empty contact and account
fields with up-to-date information
Accuracy of fields within contacts and account
records
Rate at which vendor can match contact information
from their database to their database to their
customers database
Organize contacts and accounts by common
demographic / firmographic criteria
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Some�mes it is always advisable to take help of a personal trainer
to achieve health goals, like wise when it comes to B2B database
there is no be�er trainer than a B2B contact data provider while
evalua�ng a contact data provider here is what you should keep
in mind
Your marke�ng database tends to decay over�me so checking for
these 4 quali�es is very important.
SMARTe’s data enrichment scru�nizes, cleanses, verifies and
enriches your data
Contact us today for a free analysis
If you haven’t thought about your
CRM data now is the �me!
The B2B contact data provider should help you
understand the overall match rate in terms of
contacts and accounts
They should be able to match records, tell you which
information they can append, update, confirm or
cannot provide
You will want to ensure that the contact information
Is accurate to execute marketing campaigns and
allow sales to follow up on leads successfully
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CORRECT COMPLETED
CURRENT CONSISTENT
SMARTe Inc. | www.smarteinc.com | mkt@smarteinc.com