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It's not what you say
This document discusses the power of words and effective communication. It notes that words can positively or negatively impact people in work, home, and business settings. As a marketer or salesperson, it is important to identify when an audience may not be understanding a message and to repackage the message to make it more effectively heard. The document provides numerous examples of using positive language to describe products, services, and situations rather than negative language. It emphasizes choosing words carefully to avoid raising stress and conveying messages in a positive, appealing way.
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It's not what you say
- 1. What do ISay? Part 1 Blow Your Horn Publication
- 2. Blow Your HornPublication For those of us whom are fortunate enough to have a better half or a significant other we understand that the art of communicating can at times be strangled when the spoken word is misinterpreted or misconstrued.
- 3. Blow Your HornPublication Some deem that old old school-yard taunt: "Sticks and stones can break my bones, but words can never hurt me.“ They're erroneous Words can impair you in the workplace, home place, bazaar & business place.
- 4. Blow Your HornPublication Tell the short story
- 5. Blow Your HornPublication WORDS HAVE POWER THE CORRECT WORDS WIN THE DEAL FOR YOU $400 Million THE INCORRECT WORD WILL LOSE THE DEAL FOR THE ENTIRE COMPANY
- 6. Blow Your HornPublication Through-out my years of selling, the same problem has occurred with prospects and customers. A prospect or customer will make an incorrect statement regarding your products or services. Several things can cause this to happen, of which we will discuss later.
- 7. Blow Your HornPublication it is our job to identify the situation and repackage our message so that it can be effective.
- 8. Blow Your HornPublication As a marketer/salesperson, you must develop tools to determine if the audience is “hearing” what you are saying. These tools feed you data that you evaluate to determine if your message is being “heard”. Every day you must look at the xxx dashboard to view how far you have kicked the can. By examining the data, you are quickly able to change directions if necessary and tune in to what message will be heard by the desired audience.
- 9. Blow Your HornPublication
- 10. APPEALING • Special • Delightful •Wonderful • Enchanting • Magical • Pleasing • Fresh • Zesty • Inviting • Yummy • Engaging • Sparkling • Irresistible • Marvelous • Charming • Bewitching • Winning • Hearty • Winsome • Fetching • Luscious • Memorable • Unforgettable • You’ll never forget… • Never to be forgotten • You’ll love… • You’ll enjoy… • Experience the wonder of … • Brightens your… • Just the right touch of … • A winning combination of … • A gem • A joy • Pure enjoyment • An unexpected pleasure • Lovable • Cheery • Colorful • Sunny • Moving • Satisfying • vibrant Blow Your Horn Publication
- 11. AUTHENTIC • True • Actual •Real • Genuine • The genuine article • The original • Original formula • Original recipe • From an old family recipe • The way___ used to make it • The first • Honest • Honest-to-goodness • Legitimate • Valid • Convincing • Certified • Backed by… • Proven • Time proven • Tested • Time-tested • Real-life • True-life • True-to-life • Not a reproduction • An exact replica • Meticulously reproduced • Indistinguishable from the original • Faithful to … • Faithful in every detail • Unadulterated • Inimitable • Unmistakable • The one and only • The ____of record • We created….. • We invented…. • We pioneered….. • We originated….. • We ‘re the originators of ….. • We’re the one who….. • We were the first to….. • We were there at the beginning. • We started it all. Blow Your Horn Publication
- 12. Blow Your HornPublication It is so easy to say something the wrong way or in a negative fashion. This can actually raise the stress level of the person you are saying it too. Choose your words carefully.
- 13. • Instead ofcheaper say less expensive • Instead of worthless say less value • Instead of let me tell you say based on my experiences • Instead of beginner's guide say basic steps • Instead of less dangerous say safer • Instead of it's in great condition say it's been well cared for • Instead of the latest thing say breakthrough idea • Instead of contract say agreement • Instead of mixed colors say blended colors • Instead of I can't tell you say those are guarded secrets • Instead of small piece say bite sized • Instead of loud fashion say it's a bold look • Instead of have lots of say have dozens of or hundreds of • Instead of fix say fine tune • Instead of I think say I'm a firm believer in • Instead of knows all about it say had first hand experience • Instead of best say first class • Instead of painless say pain-free • Instead of original say first of its kind • Instead of your offer is too low say this is a bold offer • Instead of make some time say free up my schedule • Instead of broke say frugal times • Instead of to the floor say it's full length • Instead of rug mats say carpet mats • Instead of not difficult say it's easy • Instead of won't work right say function less • Instead of fully covered say fully insured • Instead of listen to me say take my advice • Instead of I'm sorry say I apologize • Instead of what we sell say what we offer • Instead of can I get your signature say can I get your o.k. • Instead of down payment say initial investment Blow Your Horn Publication
- 14. Blow Your HornPublication At the end of the day, it isn’t about us, it is about the consumer. It is about how to reach them, where they are and move them to where we want them to be.
- 15. Blow Your HornPublication A BODY IN MOTION STAYS IN MOTION A BODY AT REST STAYS AT REST
- 16. Blow Your HornPublication Tell Long Story
- 17. IMPROVED • Changed • Upgraded •Transformed • Expanded • Enriched • Enhanced • Modified • Refurbished • Remodeled • Redesigned • Restored • Reformed • Revolutionized • Renewed • Revived • Rejuvenated • Revamped • Reorganized • Restructured • Re-created • Refined • Beautified • Spruced up Blow Your Horn Publication
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- 19. Blow Your HornPublication Tell Long Story