Learn how innovations comes to life at innogy during
largest deal and transformative transaction for Europe’s
energy sector. The deepdive into data stack and cost optimization with example of a pro-active retention initiative based on machine learning and advanced analytics. How ML can help you better partner with data scientists to innovate
1. It’s Not About What You Know
It’s About What You Can Do
Global Forum Power & Utilities 4.0: Operational Efficiency Through AI Implementation
Michal Hodinka, 15.6.2020
2. History is the best guide to future
Operational company of innogy for the Czech Republic
in 2016 rebranded from former RWE
1,6 million customers and 4,000
employees
65,000 kilometers of gas grid
three business areas of Renewables,
Grid & Infrastructure and Retail
supplies reliable energy at a fair
price to around 16 million power
customers and 7 million gas
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3. Unique downstream position across Europe
3
https://www.eon.com/content/dam/eon/eon-com/investors/presentations/20200201_EON_Creating_the_future_of_energy.pdf
4.
5. innogy Czech – our cloud story year by year
5
Stage 0 (2015)
Fully on-premise
Stage 1 (2016)
Transition
Stage 2 (2017)
IaaS
Stage 3 (2018)
Optimalization
Stage 4 (2019)
PaaS
Stage 5 (2020+)
SaaS ?
https://aws.amazon.com/partners/success/innogy-sap/
8. According to Experian’s
2019 Global Data
Management Research
report, 89% of businesses
report that they struggle
with managing data…
9. The most common use cases are churn and customer
value, not all use cases are adopted across all opcos
10. How to start an ML-based workload in AWS
Two areas that you should evaluate when you build a machine learning workload
Machine Learning
Stack
Phases of Machine
Learning Workloads
10innogy · Název prezentace · DD měsíc RRRR
11. High-level innogy data processing architecture
iDATA:LAB – Simpler, more automated ML on AWS
Data catalog
iDataHUB Data Science & Analytics
Leonardo
Lancelot
S3
NetApp
Redshift
ETL
Extract, Transform and Load
Cisco IPCC
SAP Analytics
SAP BW4HANA
SAP BW on HANA
SAP Analytics Cloud
SAP ESM
IS-U, CRM
SAP HR
Reporting
DataOps
Retail Apps
12. Continuous machine learning delivery lifecycle
iDATA: LAB – Simpler, more automated ML on AWS
https://aws.amazon.com/blogs/apn/how-slalom-and-wordstream-used-mlops-to-unify-machine-learning-and-devops-on-aws/
13. Preventive retention project I
Machine Learning & Multi-Armed Testing
Cover a obrázek 1
Step 1: Identification of Customers@Risk
• Which customer is more likely to churn?
• What affects this risk?
• Testing different algorithms (Neural
Networks, Decision Trees)
• Out-of-sample validation
Pilot confirmed that
Customers@Risk model is
accurate in identifying future
churn customers
13innogy · Název prezentace · DD měsíc RRRR
AI Customer data Customers@Risk
14. Preventive retention project II
Machine Learning & Multi-Armed Testing
Cover a obrázek 1
Step 2: Multi-armed testing of campaigns
and Next Best Offer recommendation
• Which retention offering & channel
works for which customer?
• Optimization across possible offerings &
campaigns for each customer
First A/B tests confirmed that a
reduction in churn coupled with
reduction in in-bound calls was
observed for some campaigns
Next Best Offer to be deployed
14innogy · Název prezentace · DD měsíc RRRR
Offer or treatment?
Channel?
What Message?
Customers@Risk
+ Multi-armed testing
16. 1
Enable agility through the
availability of high data
quality datasets
2
Start simple and evolve
through experiments
3
Decouple model training
and evaluation from
model hosting
4
Detect data drift
5
Automate training and
evaluation pipeline
6
Prefer higher abstractions
to accelerate outcomes
Source: AWS Well-Architectured Framework