A comprehensive brief on how advertisement evolved from 1800 century to integrated marketing of 2013.
Excellent design & well thought of content from HubSpot.
This document provides an overview of internet marketing strategies for non-IT professionals and small-to-medium enterprises. It discusses key social media platforms like Facebook and YouTube, and how to set up pages and channels on these sites. The document also covers measuring the effectiveness of social media campaigns through analytics tools and gives a case study example. Finally, it advertises training workshops on social media marketing provided by NET Dimension Training.
This document discusses the importance of understanding customer needs for starting a successful business. It defines market research as the process of gaining information about customers, competitors, and market trends through collecting primary and secondary data. There are two types of data - quantitative data that can be expressed numerically and qualitative data about opinions, attitudes, and judgments. Both primary research, which gathers new unpublished data, and secondary research, which uses existing data, can provide important customer insights to inform business decisions.
This document discusses research on consumer behavior across multiple screens. Some key findings include:
- Most consumers' media time is spent in front of screens like computers, smartphones, tablets, and TVs. The device chosen is often driven by context like location, task, and time needed.
- There are two main modes of multi-screening: sequential screening by moving between devices, and simultaneous screening using multiple devices at once.
- TV no longer commands full attention as it has become one of the most common devices used simultaneously with other screens.
- Smartphones are the backbone of daily media interactions, with the highest number of daily interactions and serving as a common starting point across devices.
Digital Marketing Evolution w/Susan BryantChicago AMA
Susan Bryant, VP of Marketing, gave a presentation on digital marketing evolution in the age of the customer. The presentation discussed the growth of digital marketing, how marketing has changed to focus on the customer, and new developments in areas like organic search, branding versus acquisition, and providing excellent user experiences. Bryant argued that consumer expectations have outpaced some marketing talent and innovation and shared her contact information for follow up questions.
Take a look at the top priorities for digital marketing in 2017. Including great tools & services to save time and make sure you’re at the top of your game.
Digital Consumer Behavior - Basic Knowledge and Case Studies (Thai Market)Rabbit's Tale
DIGITAL CONSUMER BEHAVIOR
Basic Knowledge and Case Studies of new emerging behaviors in digital space
Bangkok University (Thailand) : MK 314 Section 3711
FIRST VERSION : NOV 2013
EDITED VERSION : JUL 2014
This document provides an overview of internet marketing strategies for non-IT professionals and small-to-medium enterprises. It discusses key social media platforms like Facebook and YouTube, and how to set up pages and channels on these sites. The document also covers measuring the effectiveness of social media campaigns through analytics tools and gives a case study example. Finally, it advertises training workshops on social media marketing provided by NET Dimension Training.
This document discusses the importance of understanding customer needs for starting a successful business. It defines market research as the process of gaining information about customers, competitors, and market trends through collecting primary and secondary data. There are two types of data - quantitative data that can be expressed numerically and qualitative data about opinions, attitudes, and judgments. Both primary research, which gathers new unpublished data, and secondary research, which uses existing data, can provide important customer insights to inform business decisions.
This document discusses research on consumer behavior across multiple screens. Some key findings include:
- Most consumers' media time is spent in front of screens like computers, smartphones, tablets, and TVs. The device chosen is often driven by context like location, task, and time needed.
- There are two main modes of multi-screening: sequential screening by moving between devices, and simultaneous screening using multiple devices at once.
- TV no longer commands full attention as it has become one of the most common devices used simultaneously with other screens.
- Smartphones are the backbone of daily media interactions, with the highest number of daily interactions and serving as a common starting point across devices.
Digital Marketing Evolution w/Susan BryantChicago AMA
Susan Bryant, VP of Marketing, gave a presentation on digital marketing evolution in the age of the customer. The presentation discussed the growth of digital marketing, how marketing has changed to focus on the customer, and new developments in areas like organic search, branding versus acquisition, and providing excellent user experiences. Bryant argued that consumer expectations have outpaced some marketing talent and innovation and shared her contact information for follow up questions.
Take a look at the top priorities for digital marketing in 2017. Including great tools & services to save time and make sure you’re at the top of your game.
Digital Consumer Behavior - Basic Knowledge and Case Studies (Thai Market)Rabbit's Tale
DIGITAL CONSUMER BEHAVIOR
Basic Knowledge and Case Studies of new emerging behaviors in digital space
Bangkok University (Thailand) : MK 314 Section 3711
FIRST VERSION : NOV 2013
EDITED VERSION : JUL 2014
The document discusses digital transformation and digital marketing at scale. It introduces 6 trends that are redefining digital marketing: products as services, experience as content, now as everything, location as engagement, virtual as reality, and real-web as communication. It then discusses the challenges of digital transformation and what it really means to transform digitally. The rest of the document focuses on digital marketing at scale, outlining 5 phases and 6 digital capabilities that companies need to embrace to achieve digital transformation. It provides examples of how Philips is undertaking a worldwide multi-year transformation program called "Accelerate!" that includes the Digital@Scale initiative.
B2B and Ecommerce (Relation, Market, Growth & Future)Nirbhik Jangid
We have seen an amalgamation of B2C & Ecommerce, but this merge of B2B & Ecommerce, enhances the B2B market space.
Includes:
- B2B
- Ecommerce
- Markets
- Growth
- Future of B2B Ecommerce
- Success Story
- Magneto
- Outquip
- Mobile
- ERP
- Amazon Business/Supply
- Alibaba
- Business Growth
This document summarizes an insurance technology conference presentation about trends impacting the insurance industry. The presentation discusses how technologies like cloud computing, mobile computing, data analytics, and social media can help insurance companies adapt to an evolving landscape with new customer demands and regulatory pressures. These technologies enable opportunities to enhance customer service, launch new products and services, and lower costs through more flexible systems that allow for rapid change.
Basics of B2B eCommerce - what customers expect, and how to meet those expect...Justin King
The document discusses the basics of business-to-business (B2B) e-commerce. It emphasizes that B2B customers have come to expect the same easy online shopping experiences they find on consumer sites. It stresses that B2B sites should allow customers to easily find desired products through effective search and navigation features. It also urges B2B sites to make it simple for customers to act on the information they find by facilitating actions like adding products to carts or requesting quotes. Finally, it notes that B2B customers want a consistent experience across all digital channels and devices because they are visiting the site as part of their job.
A review of one of the top B2B eCommerce sites on the market, Quill.com. If you are looking for a case study or best practices, this review will walk you through the great experience on Quill.com from Search and Navigation to Account Management.
11 Trends That Are Changing the Marketing WorldInside Social
Mobile technology is driving significant growth in digital marketing spending. As mobile usage increases, especially among younger demographics, marketers are shifting more budgets to mobile channels like in-app ads, mobile websites, and messaging platforms. Visual content like photos and videos are also becoming increasingly important across social networks as high-quality cameras become ubiquitous. Marketers are leveraging new technologies to create more personalized experiences for consumers through targeted ads, personalized push notifications, and real-time marketing tied to current events.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
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Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
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The document discusses digital transformation and digital marketing at scale. It introduces 6 trends that are redefining digital marketing: products as services, experience as content, now as everything, location as engagement, virtual as reality, and real-web as communication. It then discusses the challenges of digital transformation and what it really means to transform digitally. The rest of the document focuses on digital marketing at scale, outlining 5 phases and 6 digital capabilities that companies need to embrace to achieve digital transformation. It provides examples of how Philips is undertaking a worldwide multi-year transformation program called "Accelerate!" that includes the Digital@Scale initiative.
B2B and Ecommerce (Relation, Market, Growth & Future)Nirbhik Jangid
We have seen an amalgamation of B2C & Ecommerce, but this merge of B2B & Ecommerce, enhances the B2B market space.
Includes:
- B2B
- Ecommerce
- Markets
- Growth
- Future of B2B Ecommerce
- Success Story
- Magneto
- Outquip
- Mobile
- ERP
- Amazon Business/Supply
- Alibaba
- Business Growth
This document summarizes an insurance technology conference presentation about trends impacting the insurance industry. The presentation discusses how technologies like cloud computing, mobile computing, data analytics, and social media can help insurance companies adapt to an evolving landscape with new customer demands and regulatory pressures. These technologies enable opportunities to enhance customer service, launch new products and services, and lower costs through more flexible systems that allow for rapid change.
Basics of B2B eCommerce - what customers expect, and how to meet those expect...Justin King
The document discusses the basics of business-to-business (B2B) e-commerce. It emphasizes that B2B customers have come to expect the same easy online shopping experiences they find on consumer sites. It stresses that B2B sites should allow customers to easily find desired products through effective search and navigation features. It also urges B2B sites to make it simple for customers to act on the information they find by facilitating actions like adding products to carts or requesting quotes. Finally, it notes that B2B customers want a consistent experience across all digital channels and devices because they are visiting the site as part of their job.
A review of one of the top B2B eCommerce sites on the market, Quill.com. If you are looking for a case study or best practices, this review will walk you through the great experience on Quill.com from Search and Navigation to Account Management.
11 Trends That Are Changing the Marketing WorldInside Social
Mobile technology is driving significant growth in digital marketing spending. As mobile usage increases, especially among younger demographics, marketers are shifting more budgets to mobile channels like in-app ads, mobile websites, and messaging platforms. Visual content like photos and videos are also becoming increasingly important across social networks as high-quality cameras become ubiquitous. Marketers are leveraging new technologies to create more personalized experiences for consumers through targeted ads, personalized push notifications, and real-time marketing tied to current events.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...essorprof62
DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KALYAN FIX JODI ANK LEAK FIX GAME BY DP BOSS MATKA SATTA NUMBER TODAY LUCKY NUMBER FREE TIPS ...
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
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Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
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Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.