Inbound Marketing Case study - ITRI innovation

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UK Flood Defence Alliance

This presentation shows how one of Parker Wilks marketing's clients has benefitted from using Inbound Marketing Principles.

Business News & Politics

ITRI Innovation Story …

Meet Dr Wayne Lam
 Laboratory Manager

The challenge
Generating more leads

The problem
Website getting traffic but not leads

The Solution
Quality content added to website to attract
downloads that are tracked & developed by
Customer Support until ready to be passed to
Sales

The Power of Webinars
They ran a webinar that attracted 40
potential customers

The Power of Webinars
They nurtured the leads with a survey &
qualified them before handing two to
sales who closed two deals!

The Results
3,000 Prospects
 40 Leads
 2 Customers

What’s next for ITRI?
Extending inbound marketing
including video, a blog & other
resources

What’s next for Wayne?
Having a reliable source of new
leads, so he can concentrate on
customer care, rather than lead
generation

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1. ITRI Innovation Story …

2. Meet Dr Wayne Lam  Laboratory Manager

3. The challenge Generating more leads

4. The problem Website getting traffic but not leads

5. The Solution Quality content added to website to attract downloads that are tracked & developed by Customer Support until ready to be passed to Sales

6. The Power of Webinars They ran a webinar that attracted 40 potential customers

7. The Power of Webinars They nurtured the leads with a survey & qualified them before handing two to sales who closed two deals!

8. The Results 3,000 Prospects  40 Leads  2 Customers

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10. What’s next for Wayne? Having a reliable source of new leads, so he can concentrate on customer care, rather than lead generation