Copywriting - Art of Advertising WritingAkram Badr
Want to write your first selling copy? Go through this guide to understand what's copywriting and how to enhance your skills writing for advertising.
Connect with me via Linkedin: eg.linkedin.com/in/AkramBadrCreative
Thanks for supporting. Share for the maximum benefit!
Presented at Social Media Breakfast Red Deer. Website and social analytics give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your various marketing and communication efforts are having an impact.
Ready to sharpen your #copywriting skills? Here are 125 quick tips organized in 14 chapters—from veteran copywriter, creative director, and SlideShare keynote author Barry Feldman.
Copywriting Guide - Why Copywriting MattersIlya Bilbao
You may ask this:
1 do copywriting
2 do it yourself copywriting
3 do's and don'ts of copywriting
4 how can i get into copywriting
5 how do i get into copywriting
6 how do i learn copywriting
7 how do you spell copywriting
8 how much can you make copywriting
9 how much does copywriting cost
10 how much freelance copywriting
11 how much should i charge for copywriting
12 how much should i pay for copywriting
13 how much to charge for copywriting
14 how much to charge for copywriting a website
15 how to break into copywriting
16 how to build a copywriting portfolio
17 how to do copywriting
18 how to do copywriting in advertising
19 how to do freelance copywriting
20 how to do seo copywriting
21 how to get a copywriting job
22 how to get copywriting experience
23 how to get into copywriting
24 how to improve copywriting skills
25 how to learn copywriting
26 how to start a copywriting business
27 how to start copywriting
28 should i do copywriting
29 what do you mean by copywriting
30 what is copywriting example
31 what is copywriting in advertising
32 what is copywriting job
33 what is copywriting skills
34 what is creative copywriting
35 what is direct response copywriting
36 what is freelance copywriting
37 what is seo copywriting
38 what is web copywriting
39 what is website copywriting
40 what should a copywriting portfolio look like
41 what should i charge for copywriting
42 where to find copywriting clients
43 where to find copywriting jobs
44 where to get copywriting jobs
45 where to learn copywriting
46 where to start copywriting
47 where to study copywriting
48 why copywriting
49 why copywriting is important in an advertisement
50 why copywriting matters
51 why is copywriting bad
52 why is copywriting important
53 why is it called copywriting
54 why learn copywriting
5 Things We Learned From Testing Ad Creative Across Paid Social ChannelsTinuiti
A recent Nielsen survey found that 47% of a brand’s sales lift from advertising came from the creative. With Facebook’s push towards automation, creative poses the largest opportunity for performance and growth. Whether it’s best practice ad copy or image and video design, finding the creative combination that works best for the goal at hand will help improve campaign and media spend efficiency. Hear from our experts as we unpack what we’ve learned from regularly testing, measuring, and refreshing client’s creative like e.l.f., Bare Necessities and Ownable to drive incremental performance. Learn how to gather data to optimize and inform your creative strategy across your social campaigns.
Copywriting - Art of Advertising WritingAkram Badr
Want to write your first selling copy? Go through this guide to understand what's copywriting and how to enhance your skills writing for advertising.
Connect with me via Linkedin: eg.linkedin.com/in/AkramBadrCreative
Thanks for supporting. Share for the maximum benefit!
Presented at Social Media Breakfast Red Deer. Website and social analytics give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your various marketing and communication efforts are having an impact.
Ready to sharpen your #copywriting skills? Here are 125 quick tips organized in 14 chapters—from veteran copywriter, creative director, and SlideShare keynote author Barry Feldman.
Copywriting Guide - Why Copywriting MattersIlya Bilbao
You may ask this:
1 do copywriting
2 do it yourself copywriting
3 do's and don'ts of copywriting
4 how can i get into copywriting
5 how do i get into copywriting
6 how do i learn copywriting
7 how do you spell copywriting
8 how much can you make copywriting
9 how much does copywriting cost
10 how much freelance copywriting
11 how much should i charge for copywriting
12 how much should i pay for copywriting
13 how much to charge for copywriting
14 how much to charge for copywriting a website
15 how to break into copywriting
16 how to build a copywriting portfolio
17 how to do copywriting
18 how to do copywriting in advertising
19 how to do freelance copywriting
20 how to do seo copywriting
21 how to get a copywriting job
22 how to get copywriting experience
23 how to get into copywriting
24 how to improve copywriting skills
25 how to learn copywriting
26 how to start a copywriting business
27 how to start copywriting
28 should i do copywriting
29 what do you mean by copywriting
30 what is copywriting example
31 what is copywriting in advertising
32 what is copywriting job
33 what is copywriting skills
34 what is creative copywriting
35 what is direct response copywriting
36 what is freelance copywriting
37 what is seo copywriting
38 what is web copywriting
39 what is website copywriting
40 what should a copywriting portfolio look like
41 what should i charge for copywriting
42 where to find copywriting clients
43 where to find copywriting jobs
44 where to get copywriting jobs
45 where to learn copywriting
46 where to start copywriting
47 where to study copywriting
48 why copywriting
49 why copywriting is important in an advertisement
50 why copywriting matters
51 why is copywriting bad
52 why is copywriting important
53 why is it called copywriting
54 why learn copywriting
5 Things We Learned From Testing Ad Creative Across Paid Social ChannelsTinuiti
A recent Nielsen survey found that 47% of a brand’s sales lift from advertising came from the creative. With Facebook’s push towards automation, creative poses the largest opportunity for performance and growth. Whether it’s best practice ad copy or image and video design, finding the creative combination that works best for the goal at hand will help improve campaign and media spend efficiency. Hear from our experts as we unpack what we’ve learned from regularly testing, measuring, and refreshing client’s creative like e.l.f., Bare Necessities and Ownable to drive incremental performance. Learn how to gather data to optimize and inform your creative strategy across your social campaigns.
Developing a Marketing Strategy for Growth: Planning for 2023NapierPR
We explore the different things B2B marketers need to consider when building a marketing strategy and share the processes they can follow to develop a 2023 strategy which will deliver results.
We share a framework for measurement and tools to help you plan.
5 Myths on How to be More Eloquent during Presentation24Slides
Delivery will need just as much attention as your PowerPoint and content. Here are some of the common myths on how to be more eloquent when presenting and how to correct these.
-
We published this infographic originally as a Gifographic, go take a look at it https://24slides.com/blog/gifographic-5-myths-to-be-more-eloquent/
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
We’ve been drawing on Byron Sharp’s work at the Ehrenberg-Bass Institute to help explain how brands can grow to become market leaders. Let's break down the difference between differentiation and distinctiveness, and which of the two unlocks the potential for true brand innovation.
How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective.
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
Influencia en el comportamiento del consumidordaniel naranjo
El comportamiento del consumidor es, sin duda, uno de los temas más interesantes en el mundo del mercadeo contemporáneo.
Continuación, esta vez con el capítulo 10 del libro de Jerry Olson de "comportamiento del consumidor y estrategia de Marketing"
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.
Developing a Marketing Strategy for Growth: Planning for 2023NapierPR
We explore the different things B2B marketers need to consider when building a marketing strategy and share the processes they can follow to develop a 2023 strategy which will deliver results.
We share a framework for measurement and tools to help you plan.
5 Myths on How to be More Eloquent during Presentation24Slides
Delivery will need just as much attention as your PowerPoint and content. Here are some of the common myths on how to be more eloquent when presenting and how to correct these.
-
We published this infographic originally as a Gifographic, go take a look at it https://24slides.com/blog/gifographic-5-myths-to-be-more-eloquent/
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
We’ve been drawing on Byron Sharp’s work at the Ehrenberg-Bass Institute to help explain how brands can grow to become market leaders. Let's break down the difference between differentiation and distinctiveness, and which of the two unlocks the potential for true brand innovation.
How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective.
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
Influencia en el comportamiento del consumidordaniel naranjo
El comportamiento del consumidor es, sin duda, uno de los temas más interesantes en el mundo del mercadeo contemporáneo.
Continuación, esta vez con el capítulo 10 del libro de Jerry Olson de "comportamiento del consumidor y estrategia de Marketing"
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.
Introducing Clickbank Cash Cow Secrets - Monetize the World's Biggest Marketplace Today! Inside this ebook, you will discover topics about how to succeed in a clickbank business, soft skills applicable industry, 10 things anyone should know about clickbank, comparison of clickbank and other marketing strategies, 10 reasons why everybody should be on clickbank, the ultimate goal one should have when on clickbank, the most successful case studies, special places to go on clickbank for your product advertising and things you will need to know about hosting clickbank sites.
Discover over 8 powerful wealth-generating methods you can use to make a living from selling products you don’t have to create! Inside this eBook, you will discover the topics about using classified ads, leveraging with e-zine advertising, solo ads – outmoded or back in style? The cheapest, fastest way to advertise on the internet: forum posting, using traffic exchanges to promote affiliate programs, social networking sites for affiliate marketing and so much more!
Clickbank is one of the ways you can earn money from the Internet. You probably will have a hard time believing such a statement; perhaps you have tried it before and it did not work for you. But it is possible that you just haven’t tried the best strategies available, and thus experienced the disappointment. Get all the info you need here.
Perpetual Income 365 is a plug-and-play affiliate marketing software created by for all levels - newbies to advanced marketers, seeking to enable ordinary people who have zero internet experience make a full-time income through affiliate marketing using our own plug-and-play system! The ultimate goal for us is to make you a healthy 5-figures recurring income promoting us while helping others achieve financial freedom at the same time
affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics
Clickbank is one of the ways you can earn money from the Internet.
You probably will have a hard time believing such a statement;
perhaps you have tried it before and it did not work for you. But it is
possible that you just haven’t tried the best strategies available, and
thus experienced the disappointment. Get all the info you need here.
Clickbank is one of the ways you can earn money from the Internet. You probably will have a hard time believing such a statement; perhaps you have tried it before and it did not work for you. But it is possible that you just haven’t tried the best strategies available, and thus experienced the disappointment. Get all the info you need here.
Clickbank is one of the ways you can earn money from the Internet.
You probably will have a hard time believing such a statement;
perhaps you have tried it before and it did not work for you. But it is
possible that you just haven’t tried the best strategies available, and
thus experienced disappointment. Get all the info you need here.
This book helps people get clickbank sales or sales on any other affiliate marketing platform they may desire.It is beginner Friendly and also helps experienced affilite marketers to get more sales. There is a special bonus Inside that will help anyone 10X their sales within a short period of time.Enjoy!!
Simple tips on selling Clickbank products inside this Ebook.Essential guide to Affiliate profits, what you need to know about making money as an affiliate. Inside this Ebook, you will discover the topics about how to choose the right products to give you maximum results.
Clickbank is one of the ways you can earn money from the Internet.
You probably will have a hard time believing such a statement;
perhaps you have tried it before and it did not work for you. But it is
possible that you just haven’t tried the best strategies available, and
thus experienced the disappointment. Get all the info you need here.
The One Mistake You Can't Afford to Make While Job Searching on Social Media.pdfFlora Runyenje
Don't hesitate to seek feedback from trusted friends, mentors, or colleagues on your social media presence. They can offer valuable insights and help identify areas for improvement that you may have overlooked.
Easy $850_Day CANVA YouTube Shorts Tutorial for Beginners (2024).pdfFlora Runyenje
The prospect of earning $850 per day through a CANVA YouTube Shorts tutorial presents an exciting opportunity for beginners in 2024. By harnessing the creative potential of CANVA and leveraging the reach of YouTube Shorts,
_Achieving Optimal Health_ The Importance of a Balanced Diet.pdfFlora Runyenje
In the quick moving current world, where comfort frequently bests sustenance, the idea of a reasonable eating regimen assumes a urgent part in keeping up with by and large wellbeing and prosperity. A fair eating regimen isn't simply an in vogue state yet a principal part of a solid way of life. It includes devouring different food sources in fitting extents to meet the body's dietary necessities. In this far reaching article, we will dig into the meaning of a decent eating routine, investigating its parts, advantages, and how people can settle on informed dietary decisions to enhance their wellbeing
Releasing the Force of CPA Projects with High CommissionsFlora Runyenje
In the unique scene of partner promoting, Cost Per Activity (CPA) programs have arisen as strong income producing systems for the two publicists and members. Among the bunch of CPA programs accessible, those offering high commissions stand apart as worthwhile open doors for member advertisers hoping to amplify their income. In this article, we will dive into the universe of CPA programs with high commissions, investigating their advantages, key elements, and how members can use them to make monetary progress.
"In three words I can sum up everything I've learned about life: it goes on." - Robert Frost
This quote by Robert Frost is a reminder that life is a journey, and no matter what happens, it will continue. It's a great reminder to keep moving forward, even when we face setbacks and challenges. This quote is particularly relevant in times of crisis, when we need to find the strength to keep going.
I’m writing this letter to dispel a popular myth: Many investors believe it’s already too late to make a lot of money with Bitcoin.
Nothing could be further from the truth.
Parental control -_how_to_check_your_kids!Flora Runyenje
Attention! Please Forget Everything You've Been Told About Potty Training In The Past...
Discover a Proven Method For Quickly & Easily Potty Training Even The Most Stubborn Child in a very short time...
How to successfully_home_school_your_childFlora Runyenje
Attention! Please Forget Everything You've Been Told About Potty Training In The Past...
Discover a Proven Method For Quickly & Easily Potty Training Even The Most Stubborn Child in a very short time...
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
1. - 1 -
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Terms and Conditions
LEGAL NOTICE
The Publisher has strived to be as accurate and complete as possible
in the creation of this report, notwithstanding the fact that he does
not warrant or represent at any time that the contents within are
accurate due to the rapidly changing nature of the Internet.
While all attempts have been made to verify information provided in
this publication, the Publisher assumes no responsibility for errors,
omissions, or contrary interpretation of the subject matter herein.
Any perceived slights of specific persons, peoples, or organizations
are unintentional.
In practical advice books, like anything else in life, there are no
guarantees of income made. Readers are cautioned to reply on their
own judgment about their individual circumstances to act
accordingly.
This book is not intended for use as a source of legal, business,
accounting or financial advice. All readers are advised to seek services
of competent professionals in legal, business, accounting and finance
fields.
You are encouraged to print this book for easy reading.
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3. - 3 -
Table Of Contents
Foreword
Chapter 1:
Introduction
Chapter 2:
Basics Of Copywriting
Chapter 3:
Headline Essentials
Chapter 4:
USP vs. ESP
Chapter 5:
Call To Action
Chapter 6:
Handling Objections
Chapter 7:
Copywriting Mistakes To Avoid
Chapter 8:
Swipe Files
Wrapping Up
4. - 4 -
Foreword
Have you heard of the term: “Copywriting”? Wikipedia defined it as:
“Copywriting is the use of words and ideas to promote a person, business, opinion or
idea. Although the word copy may be applied to any content intended for printing (as
in the body of a newspaper article or book), the term copywriter is generally limited to
promotional situations, regardless of the medium (as in advertisements for print,
television, radio or other media).
The purpose of marketing copy, or promotional text, is to persuade the reader, listener
or viewer to act—for example, to buy a product or subscribe to a certain viewpoint”.
In the online marketing world, copywriting is used extensively to
promote blog readership, get opt-ins for list building and to monetize
your prospects.
If you truly wish to be successful in your online business, you’ll have
to learn the ropes of effective copywriting so that your readers will
love you.
Thankfully, good copy writing practices is a learnable skill.
The Copywriter’s Handbook
Everything You Need To Know About Selling Effectively On The
Internet
5. - 5 -
Chapter 1:
Introduction
Synopsis
The ability to turn words into gold is probably the most important
aspect of any marketer. If you can do this, it does not matter where
you are in the world, you can make money from anywhere, anytime
just from your words.
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6. - 6 -
Intro
This whole copywriting thing came later on. Back in the day, the best
“copywriters” were the great businesspersons of the olden days who
knew how to sell anything to anybody. While people possessed
powerful weapons, their most powerful weapon was their pen (or
tongue).
Today, modern entrepreneurs are making a killing using copywriting
techniques in their businesses. Bear in mind, selling things online is a
lot harder than selling things offline because you lack the sincerity of
voice and body language.
However, if you know how to tap into the power of copywriting to
excite the emotions of your customers, you’ll be laughing your way to
the bank.
In the next few chapters, I’m going to reveal to you these secrets.
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7. - 7 -
Chapter 2:
Basics of Copywriting
Synopsis
Copywriting is used in many places throughout your online business
funnel. Here are some examples of common used places:
8. - 8 -
The Basics
-Website content
-Blog posts
-Landing Pages
-Email Marketing
-Sales Pages
Remember, the ultimate goal of copywriting is to get your readers to
perform your most desired outcome. E.g. making a purchase or
signing up into your mailing list.
Therefore, it’s very important that you determine what your desired
result is before you embark on your copywriting crusade. Clarity is
power so it’s important to know what you are after so that when you
write, things will go the direction you want it to go.
Okay, let’s look at some basics. Bearing in mind that we want our
readers to perform our most desired result, we also can’t be too
forceful. Here’s rule number one:
Keep it casual
You want to be seen as a friendly person who is also an authority
figure in your field and not like a blatant salesman. The latter will
cause people to dislike you can treat you as spam.
9. - 9 -
The next thing you must know is that some rules are pretty illogical.
But one thing that makes sense is this, good practices have been
tested and proven (split-tested) by top online marketers for years, so
rather than trying to re-invent the wheel, follow what works and reap
the rewards!
However, I strongly encourage you do a little split testing of your own
as well. Eliminate things that don’t work and duplicate or multiply
things that do – that is the surefire way to success!
Next up, we’ll look into one of the most important components of a
good copy – headlines.
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10. - 10 -
Chapter 3:
Headline Essentials
Synopsis
The headline is the most important part of any copy. If your headlines
fail to grab the attention of your readers, it doesn’t matter how good
your offer is or how good the rest of your copy is. You only have 5
seconds to make an impact on your readers before they move on, so
make it count.
11. - 11 -
Here’s an example of a good headline:
The headline has to be eye-catching and bolded to immediately get
your reader’s attention. The sub headline will reinforce the message
of the headline.
In this case, the writer used font face “Impact” and red fonts to grab
the reader’s attention. The black words in the header are to break the
monotony of the headline. It’s also used to exemplify the important
points (Free Of Charge).
Here’s an important thing to note: You should never use FULL caps
for your headline. Only use it when necessary.
12. - 12 -
“IMAGINE WHAT THIS WOULD LOOK LIKE IF THIS WAS
ON THE TOP OF YOUR WEBPAGE!!!”
It looks like someone screaming at you – Who would like that? Also,
full caps looks spammy and nobody nor Google would like that.
Also, headlines has to use eye-catching words which can instantly
excite the emotions. Have you ever seen magazines at a newsstand?
The headlines usually sound catchy and uses words which excite
curiosity and emotions with topics like sex, money and drama.
Ask yourself, what niche are you in? What words can you use to excite
emotions and create drama in your niche?
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13. - 13 -
Chapter 4:
USP vs. ESP
Synopsis
We talked a lot about emotions in the previous chapter. Back in the
days, many businesses use something called “Unique Selling Point” or
“Unique Selling Propositions” to differentiate themselves from their
competitors to rake in more sales.
14. - 14 -
Which One
While that is very important, in the online world, we have something
additional called “Emotional Selling Point” – Which is the ability use
tap into the emotions of your readers so that you can make them
carry out your most desired action.
Here’s an example of an emotional selling point:
“I knew what it was like struggling as a new marketer, learning how
to draw traffic to my website. Sometimes, I even had a slice of bread
a day because I wasn’t making much money from my online
business…”
This classic example relates the hardship faced by the marketer to the
person reading the sales copy, who is probably facing the same
problems he once faced.
Emotional selling points also deal a lot with powerful emotion
stimulating words. For example, in the make money online niche you
would use words like: “time and financial freedom, free from the
shackles of 9-5, quit the rat face”. These terms are emotional terms
related to the niche that people can easily relate to and connect with.
In short, if you wish to use ESPs effectively to market your business,
ask yourself these two questions:
15. - 15 -
1) What niche are you in?
2) What kind of words/stories/situations that people in your niche
can identify with?
Once you have determined the answer to these two questions, you can
try and brainstorm as many ESPs as possible that you can use in your
sales copies or marketing content.
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16. - 16 -
Chapter 5:
Call To Action
Synopsis
The call to action is probably one of the most crucial components of
any piece of content. The first thing you must do is determine what is
your most desired outcome that you wish for your
customers/prospects to carry out.
17. - 17 -
Action
Different components of your business would usually require a
different sort of desired outcome.
Blog – Comments
Facebook page – Likes
Landing page – opt ins
Emails – Click throughs
Sales pages – Purchases
These are the common types of results you would typically want.
So once you have determined that, your call to action must be worded
or shaped to facilitate that kind of action.
For example: For a blog setting, a good call to action would be – “If
you liked this post of have any ideas of your own, please comment
down below!”
As silly as it may sound to literally tell a reader what to do, split test
studies have shown this to be really effective. So the best way to
achieve results fast is to model what others have been doing which
works and eliminate things that don’t work!
18. - 18 -
To give another example, if you wish for prospects to make a
purchase, you might ask them to “Snap up your copy before it runs
out!”
Note that I’ve added a simple scarcity factor (one of the extra
marketing nuggets often used) by claiming that it will run out if you
don’t act now.
Adding scarcity factors or time sensitivity to your call to actions often
result in high conversions, so don’t forget to include it in whatever
you do!
Finally, you must bear in mind that the success rate of the call to
action is not solely the result of the words of use in the calling, but
how you put together different components of your sales copy such as
ESPs, handling objections and showing the benefits.
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19. - 19 -
Chapter 6:
Handling Objections
Synopsis
Handling objections is an integral skill good sales copywriting.
20. - 20 -
Objections
Whenever a person reads a piece of sales copy, many questions would
pop up in his mind in attempt to “protect” him from “losing his
money”. This is a natural behavior, and if you know how to handle
these objections effectively in your copy as they emerge, you will be
reaping in massive rewards.
Here’s a couple of commonly used techniques for handling
objections:
1) Testimonials
Social proof is something almost everyone looks for when they wish to
buy a product. The more convincing and authentic the testimonial
seems, the more they will believe the product is good. Try to include
testimonials with snapshots of the buyer, or use video testimonials if
even better.
2) FAQS
Having a frequently asked questions section helps greatly in
overcoming any objections that appear. Here you can address all the
common misconceptions that may sprout up such as how to use the
product, for whom is the product right for and price concerns.
3) Post scripts (P.S)
21. - 21 -
P.S or Post scripts have been used extensively in sales letters to boost
conversions. Before clicking the “Add to cart” button people will
usually have a final line of defense which prevents them from making
the purchase. If you have a couple of post scripts ready, you can give
them that final nudge to make the purchase.
4) Good reasons to buy
A personal favorite of mine, this section gives your readers a couple of
good reasons to help them rationalize their purchase and greatly
boost your profits.
Incorporate these great tools for handling objections in your sales
copy and you’ll soon see a soar in your sales!
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22. - 22 -
Chapter 7:
Copywriting Mistakes To Avoid
Synopsis
Everyone makes mistakes in their marketing career. This section aims
to help you bypass the whole “experimental phase” and avoid the
biggest mistakes ever made in copywriting.
23. - 23 -
Errors
Mistake #1 Selling before first demonstrating value
-Before you blast your subscribers with offers, you must always give
them tons of free value and establish a genuine relationship with
them.
Mistake #2 Wrong text alignment
-As a general rule of thumb, words should always be aligned to the
left, indented inside slightly and not have too long a word line. This is
to prevent a break in the continuity of your visitor’s reading flow.
(from left to right)
Also, images should be used sparingly, only if its directly relevant to
your sales copy and should be aligned to the center.
Mistake #3 Sounding too formal
-Let’s face it, of your pitch sounds too formal, you’ll come off as
sounding like a sales robot. For goodness sake, throw in some human
factor and speak with a casual tone. No one likes to be hard selled, so
if you can connect with your readers in a more informal tone so that
they can identify with you, you’ll be more likely to make that sale.3
Mistake #4 Wasting your reader’s time
Basically, to write a good copy, you should only be adding things
which contribute to the sale and removing things which do not. Your
24. - 24 -
reader’s attention is very precious so if you manage to catch their
attention, make it count. Don’t bore them with useless stuff.
In short, if you avoid these mistakes and diligently practice
copywriting methods as shown above, you’ll get better and better in
no time and make more sales.
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25. - 25 -
Chapter 8:
Swipe Files
Synopsis
This section deals with swipe files that you can instantly use and copy
and paste into your sales copy. These swipe files have been tested and
proven to have high conversion rate boosting effects and will greatly
benefit your sales page.
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Wrapping Up
The ability to sell from your words and make huge profits is an art.
Thankfully, It is also a skill that can be learned and honed.
Your job as a marketer is to diligently practice these methods on a
daily basis. The more copy you write, the better you will get and soon
you’ll be able to churn our high quality sales copies with ease.
Don’t be discouraged if your sales copy doesn’t not convert well the
first time. Keep tweaking your copy and remove out the things that
don’t work and replace them with things that do. Split testing is the
key to mastering the art of copywriting.
The better you get, the faster you get too. With more spare time at
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profits to yourself.
All the best!