This document outlines a business plan for a bike sharing service called "Bike With Us" in Upper Manhattan. It describes the target customer segments, value propositions, key activities, partnerships, resources, and revenue streams. The main revenue streams would come from advertising on the bikes and at docking stations, with a goal of 60% of inventory sold at all times. Membership would be free for users with revenue generated from sponsors. Overuse fees would also apply similar to other bike share programs. The plan aims to provide affordable and healthy transportation while generating ad exposure for partners.