SlideShare a Scribd company logo
1 of 11
Case analysis
By
Aakash
Swadha
Abhinav
Utsav
Neha
 ITC was established on August 24, 1910 as the Imperial Tobacco
Company of India Limited in Kolkata. Initially, the company was involved
in the trading of imported cigarettes.
In 1925, in a backward integration move, the company started a
packaging and printing business. The name of the company was
changed to India Tobacco Company Limited (I.T.C. Ltd.) in 1974.
In 1975, I.T.C. Ltd., through ITC-Welcomgroup, tied up with
the US-based Sheraton Corporationto enter the hospitality
industry.
In 1990, I.T.C. Ltd. set up an International Business
Division (IBD) for export of agri-commodities.
 I.T.C. started a greeting cards business under the brand name
Expressions in the year 2000. In the same year, I.T.C. also entered the
fashion retailing business by extending its well known cigarette brand
Wills.
 I.T.C. started a greeting cards business under the brand name
Expressions in the year 2000. In the same year, I.T.C. also entered the
fashion retailing business by extending its well known cigarette brand
Wills.
In 2001, ITC made an entry into the foods business, and entered
the business of safety matches
In 2003, ITC started marketing incense sticks manufactured by
small scale and cottage units. In 2004, ITC was one of eight Indian
companies to make it to the "Forbes 'A' List" which featured 400
of "the world's best big companies". In March 2005, the board of
directors of ITC approved the company's five-year business plan
Competition from unorganised
sector
Maintaining price and quality
Vat and Taxes
Itc food's growth and future prospects
Itc food's growth and future prospects

More Related Content

What's hot

Behaviour towards products of hindustan unilever ltd (hul)
Behaviour towards products of hindustan unilever ltd (hul)Behaviour towards products of hindustan unilever ltd (hul)
Behaviour towards products of hindustan unilever ltd (hul)
Kalpesh Patel
 

What's hot (20)

Itc
ItcItc
Itc
 
Itc
Itc Itc
Itc
 
ITC company
ITC companyITC company
ITC company
 
Sunfeast
SunfeastSunfeast
Sunfeast
 
Behaviour towards products of hindustan unilever ltd (hul)
Behaviour towards products of hindustan unilever ltd (hul)Behaviour towards products of hindustan unilever ltd (hul)
Behaviour towards products of hindustan unilever ltd (hul)
 
Introduction to hul
Introduction to hulIntroduction to hul
Introduction to hul
 
Itc marketing project
Itc marketing projectItc marketing project
Itc marketing project
 
Hul project
Hul projectHul project
Hul project
 
Product Mix of ITC
Product Mix of ITCProduct Mix of ITC
Product Mix of ITC
 
Shubham chaudhary project
Shubham chaudhary projectShubham chaudhary project
Shubham chaudhary project
 
ITC SUPPLY CHAIN MANAGEMENT
ITC SUPPLY CHAIN MANAGEMENTITC SUPPLY CHAIN MANAGEMENT
ITC SUPPLY CHAIN MANAGEMENT
 
ITC LTD
ITC LTDITC LTD
ITC LTD
 
ITC
ITCITC
ITC
 
PRODUCT ANALYSIS OF ITC Ltd.
PRODUCT ANALYSIS OF ITC Ltd.PRODUCT ANALYSIS OF ITC Ltd.
PRODUCT ANALYSIS OF ITC Ltd.
 
SWOT and BCG Matrix of ITC Company Competitive Marketing
SWOT and BCG Matrix of ITC Company Competitive MarketingSWOT and BCG Matrix of ITC Company Competitive Marketing
SWOT and BCG Matrix of ITC Company Competitive Marketing
 
11518224 marketing-strategy-of-itc-ltd
11518224 marketing-strategy-of-itc-ltd11518224 marketing-strategy-of-itc-ltd
11518224 marketing-strategy-of-itc-ltd
 
Tata motors - Consumer Buyer Behavior
Tata motors - Consumer Buyer BehaviorTata motors - Consumer Buyer Behavior
Tata motors - Consumer Buyer Behavior
 
Vi (VODAFONE & IDEA MERGER)
Vi (VODAFONE & IDEA MERGER)Vi (VODAFONE & IDEA MERGER)
Vi (VODAFONE & IDEA MERGER)
 
Itc
ItcItc
Itc
 
Project on maruti suzuki distribution channel
Project on maruti suzuki distribution channelProject on maruti suzuki distribution channel
Project on maruti suzuki distribution channel
 

Viewers also liked (8)

Brand extension
Brand extensionBrand extension
Brand extension
 
Itc swot analysis
Itc swot analysisItc swot analysis
Itc swot analysis
 
Itc - best selling products and competitors
Itc - best selling products and competitorsItc - best selling products and competitors
Itc - best selling products and competitors
 
ITC SWOT
ITC SWOTITC SWOT
ITC SWOT
 
Itc Ltd
Itc LtdItc Ltd
Itc Ltd
 
Itc product profile!
Itc product profile! Itc product profile!
Itc product profile!
 
ITC Classmate Brand Extension
ITC Classmate Brand ExtensionITC Classmate Brand Extension
ITC Classmate Brand Extension
 
Competitive Strategy
Competitive StrategyCompetitive Strategy
Competitive Strategy
 

Similar to Itc food's growth and future prospects (15)

Fiama STP
Fiama STPFiama STP
Fiama STP
 
Itc
ItcItc
Itc
 
Itccompany
ItccompanyItccompany
Itccompany
 
ITC Marketing Strategy
ITC Marketing StrategyITC Marketing Strategy
ITC Marketing Strategy
 
Itc company limted
Itc company limtedItc company limted
Itc company limted
 
ITC
ITCITC
ITC
 
INDUSTRIAL EXPOSURE REPORT BBA Manveer.docx
INDUSTRIAL EXPOSURE REPORT BBA Manveer.docxINDUSTRIAL EXPOSURE REPORT BBA Manveer.docx
INDUSTRIAL EXPOSURE REPORT BBA Manveer.docx
 
History of the company
History of the companyHistory of the company
History of the company
 
Yogesh chander deveshwar
Yogesh chander deveshwarYogesh chander deveshwar
Yogesh chander deveshwar
 
Amar project
Amar projectAmar project
Amar project
 
Itc manendra
Itc  manendraItc  manendra
Itc manendra
 
Marketing strategies of ITC ciggarettes
Marketing strategies of ITC ciggarettesMarketing strategies of ITC ciggarettes
Marketing strategies of ITC ciggarettes
 
Kunal
KunalKunal
Kunal
 
Itc (indian tabacoo company) ajay, divyanshu
Itc  (indian tabacoo company) ajay, divyanshuItc  (indian tabacoo company) ajay, divyanshu
Itc (indian tabacoo company) ajay, divyanshu
 
Abhishek bansal report
Abhishek bansal reportAbhishek bansal report
Abhishek bansal report
 

Recently uploaded

2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptx
2024 May - Clearbit Integration with Hubspot  - Greenville HUG.pptx2024 May - Clearbit Integration with Hubspot  - Greenville HUG.pptx
2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptx
Boundify
 
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Klinik kandungan
 
Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...
DUBAI (+971)581248768 BUY ABORTION PILLS IN ABU dhabi...Qatar
 
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
bleessingsbender
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
yulianti213969
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 

Recently uploaded (20)

2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptx
2024 May - Clearbit Integration with Hubspot  - Greenville HUG.pptx2024 May - Clearbit Integration with Hubspot  - Greenville HUG.pptx
2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptx
 
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
 
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
 
Top Quality adbb 5cl-a-d-b Best precursor raw material
Top Quality adbb 5cl-a-d-b Best precursor raw materialTop Quality adbb 5cl-a-d-b Best precursor raw material
Top Quality adbb 5cl-a-d-b Best precursor raw material
 
UJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDE
UJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDEUJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDE
UJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDE
 
Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTSPALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
 
How does a bike-share company navigate speedy success? - Cyclistic
How does a bike-share company navigate speedy success? - CyclisticHow does a bike-share company navigate speedy success? - Cyclistic
How does a bike-share company navigate speedy success? - Cyclistic
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Progress Report - Oracle's OCI Analyst Summit 2024
Progress Report - Oracle's OCI Analyst Summit 2024Progress Report - Oracle's OCI Analyst Summit 2024
Progress Report - Oracle's OCI Analyst Summit 2024
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 

Itc food's growth and future prospects

  • 2.  ITC was established on August 24, 1910 as the Imperial Tobacco Company of India Limited in Kolkata. Initially, the company was involved in the trading of imported cigarettes. In 1925, in a backward integration move, the company started a packaging and printing business. The name of the company was changed to India Tobacco Company Limited (I.T.C. Ltd.) in 1974. In 1975, I.T.C. Ltd., through ITC-Welcomgroup, tied up with the US-based Sheraton Corporationto enter the hospitality industry. In 1990, I.T.C. Ltd. set up an International Business Division (IBD) for export of agri-commodities.
  • 3.  I.T.C. started a greeting cards business under the brand name Expressions in the year 2000. In the same year, I.T.C. also entered the fashion retailing business by extending its well known cigarette brand Wills.  I.T.C. started a greeting cards business under the brand name Expressions in the year 2000. In the same year, I.T.C. also entered the fashion retailing business by extending its well known cigarette brand Wills. In 2001, ITC made an entry into the foods business, and entered the business of safety matches In 2003, ITC started marketing incense sticks manufactured by small scale and cottage units. In 2004, ITC was one of eight Indian companies to make it to the "Forbes 'A' List" which featured 400 of "the world's best big companies". In March 2005, the board of directors of ITC approved the company's five-year business plan
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Competition from unorganised sector Maintaining price and quality Vat and Taxes