This document discusses the importance of continuous IT security awareness programs for organizations. It recommends conducting regular security awareness activities on a weekly, quarterly, and annual basis using different communication channels to effectively reach all employees. Example content includes topics like passwords, malware, social engineering, and data privacy. The goal should be to measure improvements in security knowledge and behaviors over time through ongoing training, communications, and mock cybersecurity incidents. Effective awareness programs treat security as a long-term effort and priority for the entire organization.