this presentation is all about what are the health issue faced by customer because of Mcdonalds and how macdonalds slove it.

1. BY- NAFEES ZEHRA
ANKITA SRIVASTAVA
AMI SAH

3.  1948: The first McDonald’s restaurant is opened in San Bernardino,
California by brothers Richard and Maurice McDonald.
 1954: Ray Kroc, a milkshake machine salesman, suggests nationwide
franchising and acts as a franchising agent for the brothers.
 1959: Kroc opens 67 new restaurants, bringing the total to 100
franchises. They begin advertising on billboards.
 1967: The first restaurants outside the US open in Canada and Puerto
Rico.
 1996: Mc Donald’s opened it’s first restaurant in India.

4.  Headquartered in Oak Brook, Illinois (US).
 World’s largest foodservice retailing chain.
 Known for its burgers and fries.
 Operates over 31,370 fast food restaurants in over 118 countries,
employing 390,000 people.
 The company also operates restaurants under the brand name 'The
Boston Market‘, acquired in May of 2000.

5.  Obesity is a pervasive problem in America, and as people increasingly
becoming overweight, their health suffers.
 Health risks: heart disease, Type II diabetes, high cholesterol, high
blood pressure.
 In terms of Mc Donald’s the nutritional content of fast food-high in fat,
sugar, and calories--is linked to weight gain and consequent health
problems.

6. o McDonald’s bears the brunt of criticism because::
o There are organizations, associations, government agencies, consumer
groups, activists, bloggers, etc. critical of McDonald’s on the issue of
health and nutrition.
o Group of obese teenagers who ate at McDonald’s 3-5 times per week
sued McDonald’s for causing their weight problems. They alleged that:

7.  Direct observation
 Interviews
 Organization and industry data
 Survey and questionnaire

8.  Listen for threats through issue/environmental scanning
 Determine whether the issue will affect the organization/corporation
 If yes, give the issue priority in proactive, timely strategizing

9.  McDonald’s promised in 2002 to change its trans fat cooking oil to a
healthier alternative.
 Collaboration with Scripps Research Institute for fighting childhood
obesity and Type 2 diabetes.
 McDonald’s adopted strategic communication responses to those who
disapprove of what they see as McDonald’s role in promoting obesity and
health problems.

10.  Positive: McDonald’s has expanded healthy menu choices
 McDonald’s has instituted several marketing programs addressing the
need for balanced, active lifestyles
 Nutritional labeling on products (in most restaurants within one year
period).
 Menu choice: premium salads, bottled water, low fat/skim milk, white
meat chicken.

11. OLD MEAL NEW MEAL
Calories 520 410
Total fat 26 gm 91 gm
Saturated fat 5 gm 4.5 gm
sugars 12 gm 15 gm
sodium 690 mg 560 mg

12.  McDonald’s promised in 2002 to change its trans fat cooking oil to a
healthier alternative but it failed to deliver the action.
 McDonald’s said it would have nutritional information available to
customers but it wasn’t.
 McDonald’s has instituted several marketing programs addressing the
need for balanced, active lifestyles.
 McDonald’s has expanded healthy menu choices.

13. The main question facing McDonald’s is whether they can continue their
world dominance in the fast food industry by promoting active, healthy
lifestyles when their mainstay products continue to be linked to obesity
and related health problems. However in the U.S. at least, McDonald’s
has not reduced advertising to children, reformulated its trans fat
cooking oil, or lowered fat, salt, and/or calorie counts on its core
products.