Isobar digital news june 1 - 7
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This document provides a daily digital news update, with 14 stories summarized in 3 sentences or less: 1) Mr. One Advice viral video campaign 2) Facebook allowing mobile payments 3) LEGO BrainBricks turns physical LEGO models into digital games 4) Smirnoff Facebook Guardians concept rewards good deeds with club access 5) Sony Wonderbook augmented reality book 6) Google Adwords launching product listing ads 7) Toyota crowdsourcing street view photos with an iQ vehicle 8) Google+ introducing local pages for businesses 9) Facebook rolling out admin roles for pages 10) Mini projection mapping film capturing movement 11) Gesture control and physical
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Isobar digital news june 1 - 7
- 1. J U N 01 07 D i g i t a l N e w s U p d a t e
- 2. Mr. 1 advice Post it 01 D i g i t a l J U N L o c a l Marketingoops http://www.marketingoops.com/digital/campaigns/mr-‐one-‐advice/ Viral VRZO Mr. one advice VDO Link: http://www.youtube.com/watch?v=5ZKgD5xGcVU&feature=player_embedded 1
- 3. Facebook 07 D i g i t a l J U N G l o b a l Veedvil http://www.veedvil.com/news/facebook-‐mobile-‐payment/ Facebook Credits Operator Billing) PayPal Credit Cards Facebook Mobile site (m.facebook.com) iOS Android 2
- 4. LEGO BrainBricks: Game Your LEGO 06 D i g i t a l J U N G l o b a l Digitalbuzzblog http://www.digitalbuzzblog.com/lego-‐brainbricks-‐game-‐your-‐lego/ LEGO bricks include tiny sensors, which enable the bricks to sense their configuration with one another and communicate it wirelessly to mobile devices loaded with the LEGO gaming app, in turn allowing physical LEGO models to be instantly brought into a digital gaming experience. VDO Link: http://vimeo.com/38493546 3
- 5. Smirnoff: The Facebook Guardians Concept 05 D i g i t a l J U N G l o b a l Digitalbuzzblog http://www.digitalbuzzblog.com/smirnoff-‐the-‐facebook-‐guardians-‐concept/ under Facebook posts. good deeds, which they can use to enjoy free access to clubs. VDO link: http://vimeo.com/40834770 4
- 6. 05 D i g i t a l J U N G l o b a l Marketingoops http://www.marketingoops.com/augmented-‐reality/sony-‐wonderbook/ Wonderbook Wonderbook Augmented Reality) - VDO Link: http://www.youtube.com/watch?v=xGuKaCQYd0w&feature=player_embedded 5
- 7. Google Adwords Product Ads 05 D i g i t a l J U N G l o b a l Blog.butthun http://blog.butthun.com/featured/google-‐adwords-‐product-‐ads/#.T9CY57CRE2o Google Adword Google - VDO link: http://www.youtube.com/watch?feature=player_embedded&v=ql-‐T12usumM 6
- 8. Toyota: The iQ Street View Project 03 D i g i t a l J U N G l o b a l Digitalbuzzblog http://www.digitalbuzzblog.com/toyota-‐the-‐iq-‐street-‐view-‐project/ Toyota caught onto this in Belgium, and sent out their very own Toyota iQ, complete with a DIY Street View camera kit, to capture all the missing roads. Users simply tag the street at iQStreetViewand Toyota will send out their new iQ Street View car to map that road for you VDO link: http://vimeo.com/41074436 7
- 9. 03 D i g i t a l J U N G l o b a l Google+ Local Marketingoops http://www.marketingoops.com/digital/social-‐media/google-‐plus-‐local/ Google+ Local Google+ Zaget.com VDO Link: http://www.youtube.com/watch?v=ylZg43Meick&feature=player_embedded 8
- 10. 03 D i g i t a l J U N G l o b a l Blog.butthun http://blog.butthun.com/featured/facebook-‐admin-‐rols/#.T8tvkrCRE2o Admin Roles Feature Facebook FanPage Facebook Facebook 1. Manager 2. Content Creator 3. Moderator 4. Advertiser 5. Insights Analyst 9
- 11. Speed of Light: Mini Projection Mapping Movie 02 D i g i t a l J U N G l o b a l Digitalbuzzblog http://www.digitalbuzzblog.com/speed-‐of-‐light-‐mini-‐projection-‐mapping-‐movie/ New and captured on a Canon 5d MkII. VDO Link: http://vimeo.com/43239312 10
- 12. physical activity control 02 D i g i t a l J U N G l o b a l Blog.butthun physical activity control gesture control VDO Link: http://www.youtube.com/watch?feature=player_embedded&v=_d6KuiuteIA http://www.youtube.com/watch?feature=player_embedded&v=Dt3SWp9IjkA 11
- 13. Coca-‐Cola affirms mobile strategy with interactive QR code push 01 D i g i t a l J U N G l o b a l Mobilemarketer http://www.mobilemarketer.com/cms/news/software-‐technology/12955.html The QR codes are featured on Coca-‐Cola products in Spain 2012 videos and Coca-‐Cola SmileWorld . Because the codes are dynamic, they can deliver unique experiences as well as new content to consumers as they are scanning VDO Link: http://www.youtube.com/watch?v=0TAlI8tq41k&feature=player_embedded 12
- 14. Global sponsor Panasonic launches Olympic Games Facebook app 01 D i g i t a l J U N G l o b a l Campaignasia http://www.campaignasia.com/Video/302659,global-‐sponsor-‐panasonic-‐launches-‐olympic-‐games-‐facebook-‐app.aspx Facebook app called 'Share the passion' to encourage fans around the world to share their passion for sport online through pictures. Using the app, users can upload photos of themselves enjoying sports, select a 'passion tag' and share. VDO Link: http://www.youtube.com/watch?feature=player_embedded&v=h4APzyDzSyg 13
- 15. PayPal Instore 01 D i g i t a l J U N G l o b a l Marketingoops http://www.marketingoops.com/mobile/paypal-‐instore/ PayPal Instore PayPal Instore PayPal Instore VDO Link: http://www.youtube.com/watch?v=thWMow-‐IeLw&feature=player_embedded 14