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1    09/07 Introduction       Ice Braking 및 수업 소개


2    09/14 서비스 디자인의 시작

                              - 서비스 디자인 사례
3    09/21 서비스 디자인 방법론 소개
                              - 서비스 디자인 방법론 소개


4    09/28 사용자 관찰(1)          - 관찰에 대해


                              - 워크샵
5    10/05 서비스 디자인 컨퍼런스 위크
                              - 세미나

                              - Desk Research, Field Work(1)
6    10/12 Framing Project
                              - SWOT, Stakeholder Map

                              - Field Work(2)
7    10/19   Observation(1)
                              - Customer Journey, Persona,

                              -Field Work(3)
8    10/26   Observation(2)
                              -Expectation Map, A Day in a life

9    11/02 Mid Term

                              -Idea Generation, What If
10   11/09   Idea
                              - Scenario & Storyboard

                              - Interactive Rapid Prototyping
11   11/16   Prototype
                              - Desktop Walkthrough

                              -Service Staging
12   11/23   Prototype
                              -Service Blueprint

13   11/30   Modeling         - Information Design, Interface | Interaction Design


14   12/7    Refine


15   12/14 기말고사               - 최종 Presentation
| Desktop Walkthrough
 (Lego Serious Play)
Desktop walkthroughs are very simple exercises in
imagining a service experience using small, hand sized
toys. A typical desktop walkthrough involves a customer, a
member of staff, an environment and some paper touch
points. You literally walk through the service moment,
taking pictures and ideally with another person, imagining
what the various actors are doing, saying and feeling. It
can be useful to run the walk through using various
different personas and under different imagined situations.
It gives choreography of the service elements, and insight i
nto any impractical or illogical ideas and moments.

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[Isd]10 service design_prototype

  • 1.
  • 2. 1 09/07 Introduction Ice Braking 및 수업 소개 2 09/14 서비스 디자인의 시작 - 서비스 디자인 사례 3 09/21 서비스 디자인 방법론 소개 - 서비스 디자인 방법론 소개 4 09/28 사용자 관찰(1) - 관찰에 대해 - 워크샵 5 10/05 서비스 디자인 컨퍼런스 위크 - 세미나 - Desk Research, Field Work(1) 6 10/12 Framing Project - SWOT, Stakeholder Map - Field Work(2) 7 10/19 Observation(1) - Customer Journey, Persona, -Field Work(3) 8 10/26 Observation(2) -Expectation Map, A Day in a life 9 11/02 Mid Term -Idea Generation, What If 10 11/09 Idea - Scenario & Storyboard - Interactive Rapid Prototyping 11 11/16 Prototype - Desktop Walkthrough -Service Staging 12 11/23 Prototype -Service Blueprint 13 11/30 Modeling - Information Design, Interface | Interaction Design 14 12/7 Refine 15 12/14 기말고사 - 최종 Presentation
  • 3. | Desktop Walkthrough (Lego Serious Play) Desktop walkthroughs are very simple exercises in imagining a service experience using small, hand sized toys. A typical desktop walkthrough involves a customer, a member of staff, an environment and some paper touch points. You literally walk through the service moment, taking pictures and ideally with another person, imagining what the various actors are doing, saying and feeling. It can be useful to run the walk through using various different personas and under different imagined situations. It gives choreography of the service elements, and insight i nto any impractical or illogical ideas and moments.