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HaNd Held Media 07     @ Design Strategy | KGIT 2011 Spring Semester | JYLEE
HaNd Held Media                                        KGIT 2011 Spring Semester | JYLEEToday We Are Going To Cover,(30min...
HaNd Held Media                                                                                  KGIT 2011 Spring Semester...
HaNd Held Media                                             KGIT 2011 Spring Semester | JYLEE“ Design is not just what it ...
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media                                         KGIT 2011 Spring Semester | JYLEE“I’ve been amazed at how often th...
HaNd Held Media                                          KGIT 2011 Spring Semester | JYLEE“Like all forms of design, visua...
HaNd Held Media                                       KGIT 2011 Spring Semester | JYLEE“Defining the problem ismore import...
HaNd Held Media                                       KGIT 2011 Spring Semester | JYLEE“Defining the problem ismore import...
HaNd Held Media                  KGIT 2011 Spring Semester | JYLEE“real people”
HaNd Held Media                  KGIT 2011 Spring Semester | JYLEE“Do Not Want”
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media                       KGIT 2011 Spring Semester | JYLEE“Suffient”   easy”
HaNd Held Media                             KGIT 2011 Spring Semester | JYLEE“이것을 가능케 하는것은 디자인 젂략이다.”  Dan Shaffer
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media                                                                                     KGIT 2011 Spring Semes...
Design is rapidly moving from posters and toasters to include processes, systems, and organizations.
HaNd Held Media                  KGIT 2011 Spring Semester | JYLEENew York의 어느날
HaNd Held Media                                   KGIT 2011 Spring Semester | JYLEE친구들과 시간도. 장소도 약속하지 않고 만나자고 할경우
HaNd Held Media                        KGIT 2011 Spring Semester | JYLEE과연 그 사람들이 만날수 있을까요?
HaNd Held Media                  KGIT 2011 Spring Semester | JYLEE12:00 저기 저위치.
HaNd Held Media                                           KGIT 2011 Spring Semester | JYLEE12:00 저기 저위치. 비교적 같은 시간 같은 장소에서...
HaNd Held Media                KGIT 2011 Spring Semester | JYLEEFocal Point
HaNd Held Media                          KGIT 2011 Spring Semester | JYLEE무엇을what. 어떻게how. 왜why
HaNd Held Media                   KGIT 2011 Spring Semester | JYLEE             Design Concept
너 참 개념있다.
HaNd Held Media                         KGIT 2011 Spring Semester | JYLEE개념을 통해 통찰을 얻을수 있답니다.
Design Concept
HaNd Held Media                KGIT 2011 Spring Semester | JYLEEMETHODOLOGY
HaNd Held Media                    KGIT 2011 Spring Semester | JYLEEDesign Strategy
HaNd Held Media               KGIT 2011 Spring Semester | JYLEE 방법론을 모르면젂략은 뜬구름 잡기
HaNd Held Media              KGIT 2011 Spring Semester | JYLEE젂략을 모르면,방법론은 헛수고!
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media                  KGIT 2011 Spring Semester | JYLEE하지만 실패하기 쉬워요!
HaNd Held Media                     KGIT 2011 Spring Semester | JYLEE무엇을?왜?하는지에 대해 고민
HaNd Held Media                               KGIT 2011 Spring Semester | JYLEE   무엇을?왜?하는지에 대해 고민What?                   ...
HaNd Held Media                KGIT 2011 Spring Semester | JYLEE항상 바쁜   효과적
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
Window 7 Design Principle1. Reduce concept to increase confidence2. Small things matter, good and bad3. Solve distraction,...
Window 7 Design Principle1. Reduce concept to increase confidence2. Small things matter, good and bad3. Solve distraction,...
HaNd Held Media                              KGIT 2011 Spring Semester | JYLEEDesign Strategy Elements=
HaNd Held Media                                            KGIT 2011 Spring Semester | JYLEEStrategies are used to make th...
HaNd Held Media                                           KGIT 2011 Spring Semester | JYLEE                     Design as ...
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media                                                                                                        KGI...
HaNd Held Media                                                                                     KGIT 2011 Spring Semes...
HaNd Held Media                      KGIT 2011 Spring Semester | JYLEEStrategy as 5 P’s
HaNd Held Media                      KGIT 2011 Spring Semester | JYLEEKey Resposibility
Hidden Solution        .     Design Thinking
HaNd Held Media                                                                                         KGIT 2011 Spring S...
Photo: whatcounts
HaNd Held Media                            KGIT 2011 Spring Semester | JYLEEImages courtesy of IDEO
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media                                                              KGIT 2011 Spring Semester | JYLEEDesign think...
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media                             KGIT 2011 Spring Semester | JYLEEit seeks to find meaning          Say, Think ...
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media                                    KGIT 2011 Spring Semester | JYLEE“Why do you want a faster horse?”“So I...
HaNd Held Media                      KGIT 2011 Spring Semester | JYLEEPhoto: whatcounts
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE  Photo: China-pix
HaNd Held Media                    KGIT 2011 Spring Semester | JYLEEHit the Strret”
HaNd Held Media                                                                 KGIT 2011 Spring Semester | JYLEE         ...
HaNd Held Media                                  KGIT 2011 Spring Semester | JYLEE심성모형         이란 사람들이 자기 자신 다른사람 환경 자신이 상...
HaNd Held Media                                                                                        KGIT 2011 Spring Se...
HaNd Held Media                                                                                  KGIT 2011 Spring Semester...
HaNd Held Media                                                     KGIT 2011 Spring Semester | JYLEE* Mental model with f...
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media  KGIT 2011 Spring Semester | JYLEE
HaNd Held Media                                                                                                   KGIT 201...
[Hhm07]design strategy
[Hhm07]design strategy
[Hhm07]design strategy
[Hhm07]design strategy
[Hhm07]design strategy
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[Hhm07]design strategy

  1. 1. HaNd Held Media 07 @ Design Strategy | KGIT 2011 Spring Semester | JYLEE
  2. 2. HaNd Held Media KGIT 2011 Spring Semester | JYLEEToday We Are Going To Cover,(30min)Understand DesignDesign StrategyDesign ThinkingMid-Term Exam Announcement
  3. 3. HaNd Held Media KGIT 2011 Spring Semester | JYLEEDesign is NOT about decoration. It’s about communication and problem solving.
  4. 4. HaNd Held Media KGIT 2011 Spring Semester | JYLEE“ Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs
  5. 5. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  6. 6. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  7. 7. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  8. 8. HaNd Held Media KGIT 2011 Spring Semester | JYLEE“I’ve been amazed at how often thoseoutside the discipline of design assume thatwhat designers do is decoration. Good designis problem solving.”Jeff Veen
  9. 9. HaNd Held Media KGIT 2011 Spring Semester | JYLEE“Like all forms of design, visual design isabout problem solving, not about personalpreference or unsupported opinion.”Bob Baxley
  10. 10. HaNd Held Media KGIT 2011 Spring Semester | JYLEE“Defining the problem ismore important than designing a solution.If I had 20 days to solve a problem,I would take 19 days to define it.”Albert Einstein
  11. 11. HaNd Held Media KGIT 2011 Spring Semester | JYLEE“Defining the problem ismore important than designing a solution.If I had 20 days to solve a problem,I would take 19 days to define it.”Albert Einstein
  12. 12. HaNd Held Media KGIT 2011 Spring Semester | JYLEE“real people”
  13. 13. HaNd Held Media KGIT 2011 Spring Semester | JYLEE“Do Not Want”
  14. 14. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  15. 15. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  16. 16. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  17. 17. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  18. 18. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  19. 19. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  20. 20. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  21. 21. HaNd Held Media KGIT 2011 Spring Semester | JYLEE“Suffient” easy”
  22. 22. HaNd Held Media KGIT 2011 Spring Semester | JYLEE“이것을 가능케 하는것은 디자인 젂략이다.” Dan Shaffer
  23. 23. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  24. 24. HaNd Held Media KGIT 2011 Spring Semester | JYLEEDesign strategy is a DISPLIN which helps firms determine what to make and do, why do it and how toinnovate contextually
  25. 25. Design is rapidly moving from posters and toasters to include processes, systems, and organizations.
  26. 26. HaNd Held Media KGIT 2011 Spring Semester | JYLEENew York의 어느날
  27. 27. HaNd Held Media KGIT 2011 Spring Semester | JYLEE친구들과 시간도. 장소도 약속하지 않고 만나자고 할경우
  28. 28. HaNd Held Media KGIT 2011 Spring Semester | JYLEE과연 그 사람들이 만날수 있을까요?
  29. 29. HaNd Held Media KGIT 2011 Spring Semester | JYLEE12:00 저기 저위치.
  30. 30. HaNd Held Media KGIT 2011 Spring Semester | JYLEE12:00 저기 저위치. 비교적 같은 시간 같은 장소에서 만난답니다.
  31. 31. HaNd Held Media KGIT 2011 Spring Semester | JYLEEFocal Point
  32. 32. HaNd Held Media KGIT 2011 Spring Semester | JYLEE무엇을what. 어떻게how. 왜why
  33. 33. HaNd Held Media KGIT 2011 Spring Semester | JYLEE Design Concept
  34. 34. 너 참 개념있다.
  35. 35. HaNd Held Media KGIT 2011 Spring Semester | JYLEE개념을 통해 통찰을 얻을수 있답니다.
  36. 36. Design Concept
  37. 37. HaNd Held Media KGIT 2011 Spring Semester | JYLEEMETHODOLOGY
  38. 38. HaNd Held Media KGIT 2011 Spring Semester | JYLEEDesign Strategy
  39. 39. HaNd Held Media KGIT 2011 Spring Semester | JYLEE 방법론을 모르면젂략은 뜬구름 잡기
  40. 40. HaNd Held Media KGIT 2011 Spring Semester | JYLEE젂략을 모르면,방법론은 헛수고!
  41. 41. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  42. 42. HaNd Held Media KGIT 2011 Spring Semester | JYLEE하지만 실패하기 쉬워요!
  43. 43. HaNd Held Media KGIT 2011 Spring Semester | JYLEE무엇을?왜?하는지에 대해 고민
  44. 44. HaNd Held Media KGIT 2011 Spring Semester | JYLEE 무엇을?왜?하는지에 대해 고민What? How?Why?
  45. 45. HaNd Held Media KGIT 2011 Spring Semester | JYLEE항상 바쁜 효과적
  46. 46. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  47. 47. Window 7 Design Principle1. Reduce concept to increase confidence2. Small things matter, good and bad3. Solve distraction, not discoverability4. Time matters, Build for people on the go5. Value the full life cycle of the experience6. Be great at “Look”& “Do”
  48. 48. Window 7 Design Principle1. Reduce concept to increase confidence2. Small things matter, good and bad3. Solve distraction, not discoverability4. Time matters, Build for people on the go5. Value the full life cycle of the experience6. Be great at “Look”& “Do”
  49. 49. HaNd Held Media KGIT 2011 Spring Semester | JYLEEDesign Strategy Elements=
  50. 50. HaNd Held Media KGIT 2011 Spring Semester | JYLEEStrategies are used to make the problemeasier to understand and solve.
  51. 51. HaNd Held Media KGIT 2011 Spring Semester | JYLEE Design as TacticsDesign as Strategy
  52. 52. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  53. 53. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  54. 54. HaNd Held Media KGIT 2011 Spring Semester | JYLEEDesign Strategist acts in the crossroads of design, research insight and business strategy, where design methods areused to generate furthermore illustrate strategies as well as tactics for planning, implementation and businesses.
  55. 55. HaNd Held Media KGIT 2011 Spring Semester | JYLEEBusiness Goal:The overall business aim within which you will be required to develop a strategy-Strategy:A high level plan of how you are going to approach the achievement of the goal-Tactics:Specific methods that you can use to achieve the strategy
  56. 56. HaNd Held Media KGIT 2011 Spring Semester | JYLEEStrategy as 5 P’s
  57. 57. HaNd Held Media KGIT 2011 Spring Semester | JYLEEKey Resposibility
  58. 58. Hidden Solution . Design Thinking
  59. 59. HaNd Held Media KGIT 2011 Spring Semester | JYLEETransforming insights, data and requirements into tangible products, services and experiences that createreal value for a consumer or user and create a positive impact on the organization.
  60. 60. Photo: whatcounts
  61. 61. HaNd Held Media KGIT 2011 Spring Semester | JYLEEImages courtesy of IDEO
  62. 62. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  63. 63. HaNd Held Media KGIT 2011 Spring Semester | JYLEEDesign thinking is less about the steps…Research Insights Frameworks Opportunities Concepts Solutions Process helps make order out of chaos, but design thinking is more dynamic than any step- wise approach
  64. 64. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  65. 65. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  66. 66. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  67. 67. HaNd Held Media KGIT 2011 Spring Semester | JYLEEit seeks to find meaning Say, Think Do, Use Know, Feel + Dream
  68. 68. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  69. 69. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  70. 70. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  71. 71. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  72. 72. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  73. 73. HaNd Held Media KGIT 2011 Spring Semester | JYLEE“Why do you want a faster horse?”“So I can get to the store in less time.”“Why do you want to get to the store in less time?”“So I can get more work done at the farm.”“Why do you want to get more work done on the farm?”“So I can have more time to spend with…
  74. 74. HaNd Held Media KGIT 2011 Spring Semester | JYLEEPhoto: whatcounts
  75. 75. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  76. 76. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  77. 77. HaNd Held Media KGIT 2011 Spring Semester | JYLEE Photo: China-pix
  78. 78. HaNd Held Media KGIT 2011 Spring Semester | JYLEEHit the Strret”
  79. 79. HaNd Held Media KGIT 2011 Spring Semester | JYLEE   http://tvpot.daum.net/clip/ClipViewByVid.do?vid=ZWgcGpMpYOo$ 84
  80. 80. HaNd Held Media KGIT 2011 Spring Semester | JYLEE심성모형 이란 사람들이 자기 자신 다른사람 환경 자신이 상호작용하는 사물들에 대해 갖는 모형이다 사람들은 심성모형을 경험 훈련 지시를 통해형성한다 한 도구의 심성모형은 주로 그 장치의 작용과가시적 구조를 지각하고 해석함으로써 형성된다
  81. 81. HaNd Held Media KGIT 2011 Spring Semester | JYLEE* Affinity diagrams, in the simplest interpretation, show groups of related things.
  82. 82. HaNd Held Media KGIT 2011 Spring Semester | JYLEE* Mental model of a typical morning for people who commute to work or school.
  83. 83. HaNd Held Media KGIT 2011 Spring Semester | JYLEE* Mental model with features aligned beneath it.
  84. 84. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  85. 85. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  86. 86. HaNd Held Media KGIT 2011 Spring Semester | JYLEE
  87. 87. HaNd Held Media KGIT 2011 Spring Semester | JYLEEFor Nextweek | 4.23 | 12:00(AM) | PPT(PDF) | Webhard_woongil_hhm0423 (올리기전용_HandHeldMedia_MID)Your Project Planning 왜 이것을 문제로 선택하였는가 프로젝트의 범위와 이것을 해결하기 위해 본인은 어떤 프로세스를 거칠것인가 경쟁 제품 비슷한 경험 제품들 트렌드등 마켓리서치 현재 상황은 어떤것인가 나의 사용자는 누구이며 그리고 그들의 컨텍스트는 어떠한가 그들의 니즈와 히든 니즈는 무엇인가 이것에 대한 인사이트는 무엇인가 궁극적인 나의 디자인 최종 목표는 무엇인가 그리고 젂략은 젂략을 실행하기 위한 젂술은

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