Students at 2012 ISCRAM Summer School on Humanitarian Information Management looking at "The Role of Social Media in Crisis Management", 15-24 August, Tilburg University, the Netherlands.

1. 2012 ISCRAM SUMMER SCHOOL
• Sarto LeBlanc
• Canadian Army Public
Information Officer
• Influence Activities Task
Force, Kingston, Ontario
• Project : Media
Operations Doctrine
• Manager : Director of
Army Development
Email (W) : sarto.leblanc@forces.gc.ca ; Email (P) : sarto_leblanc@hotmail.com

2. Context
• Joined the Canadian  1998 : Humanitarian
Forces in 1983 as an assistance - ICE STORM in
Ontario
Armoured Officer (tank)
 2004 : Humanitarian
• Military Public assistance - TSUNAMI in
Information Officer Sri Lanka
since 1997  2010 : Humanitarian
assistance - HEARTQUAKE
• Posted to the Influence in Haiti
Activities Task Force in  2011 : Humanitarian
Kingston, Ontario, since assistance - FLOOD in
June 1st, 2012 Montreal

3. Research / Paper
• Scoping the Media Operations
Doctrine Requirement and
Development of an Outline for a
Media Operations manual, including
the use of Social Media in support of
Domestic (humanitarian) and
International Operations.

4. Research Methods
• Draft proposal will be sent to the Army Training &
Development Leadership for guidelines and
approval on approach
• Draft Doctrine will be written in consultation with
Communicators from the Army, Navy, Air Force
and Department of National Defense
• Draft Doctrine will be shared with stakeholders
for their input, feedback and comments
• Final document will be sent to the Canadian Army
Commander for his signature and distribution

5. THANK YOU
“Living in the 24/7 New Media Environment.”
QUESTIONS?