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SEO for Yellow Pages Publishers

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Matej Novak's presentation from Yellow Pages Today Workshop 2009 about what is SEO and how it can be benefitial for Yellow Pages Directories.

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SEO for Yellow Pages Publishers

  1. 1. Search Engine Optimization Matěj Novák matej@ataxo.cz http://www.ataxo.com/
  2. 2. WHAT IS SEO
  3. 3. WHAT IS SEO Achieving your goals through visibility in organic search results.
  4. 4. How does it work?
  5. 5. WHAT MATTERS •Relevance •Quality
  6. 6. What to do?
  7. 7. CHOOSE THE KEYWORDS
  8. 8. THE LONG TAIL Position Number of Searches Total Searches Total % 1 24 000 24 000 0,1 10 12 000 160 000 0,8 100 5 000 700 000 3,5 1 000 800 2 300 000 11,5 10 000 120 4 500 000 22,5 100 000 40 8 000 000 40,0 1 000 000 3 12 000 000 60,0 6 000 000 1 20 000 000 100,0
  9. 9. SITE INDEXING
  10. 10. TECHNICAL THINGS…
  11. 11. LINKING STRUCTURE
  12. 12. KEYWORDS & CONTENT
  13. 13. BACKLINKS
  14. 14. WHAT MATTERS • Quality • PageRank, authority & other ranks • Relevance • „Naturality“ • Anchor text • Quantity
  15. 15. SEO For Yellow Pages
  16. 16. WHY SEO • Get more visitors • Get visibility in top results • No media costs. Benefit for customer = sales argument.
  17. 17. ON-PAGE FACTORS Turegion.pl: From 5 000 to 300 000 in 6 months
  18. 18. BACKLINK GADGETS • Spread content – local businesses • Yellow pages certification • Company info translator
  19. 19. COMPANY PROFILES
  20. 20. HOW THEY HELP • More unique content – more keywords • Link building done by customers or sold as upgrade • Quick updates
  21. 21. Thank you. matej@ataxo.cz www.ataxo.cz www.ataxo.sk    www.ataxo.com    www.ataxo.pl blog.ataxo.cz

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