2. Irn Bru
This famously Scottish drink is self
explanatory!
Its crazy fun and tasty all in one
can, its phenomenal!
3. Target Market
Mostly a Scottish market
that drinks Irn Bru but it is
available and consumed all
over the country!
Men women and
children, it is not gender or
age specific!
People who drink Irn Bru,
know the taste already and
drink it because they like it!
The ads are not ALL
targeted at Scottish people
but a lot are so… spread
the word further!
4. Irn Bru
It’s a taste like no other, there is
nothing else like it on the market.
Coke and Pepsi are its main
competitors.
Can packaging is most popular to
drink Irn Bru from.- its always best in
a can!
5. RecentAds
The ads already produced are known
for being rather humorous and
risky, and on the border line of being
allowed to air on telly.
They are fun, often Scottish and
tongue in cheek. Sometimes the odd
swear word is insinuated.
7. Ideas
Finding words that rhyme with Bru
to experiment and see what I could
come up with
To see if I could link anything
together with Irn Bru!
Words that stood out: CREW
BREW
DO
ISSUE
VALUE
YAHOO
8. Straplines
‘What can Irn Bru do for you’
‘What Bru can do for you’
‘What can your Bru do for you’
‘What you can do with Irn Bru’
‘What will you do with your Bru’
‘Choose your Brew/Bru’
‘Making a Brew/Bru?’
‘Have a brew/bru!’
‘Swap your Brew for a Bru’
‘Bru up’
‘Is your Bru die’
‘Are you due a Bru?’
‘Due a bru?’
‘Got an issue, have a Bru’
‘Got an isse, grab a Bru’
‘Value your Bru’
‘Bru is best’
‘Its better its Bru’
‘It’s the only Bru’
‘It’s the only Bru for you’
9. Strategy
Spreading the word on Irn Bru! Add some man power to it! Man up and drink Irn
Bru, its different and there's no other taste like it, what can it do for you!
10. The Irn Bru man
Strong
Powerful Scottish stigma
Fearless = of being ‘hard’
Warrior
Tough
‘Value your Bru’- makes you
strong, manly, ‘hard’
What can it give you/do for you
24. Ideas 2
‘It’s gotta be a can of Bru’
‘Its better with Bru’
Typical ‘situations’ that may occur in
Scotland- people cant live without
their Irn Bru!
Kids grow up with it and Scottish
people go wild for it!
