Iridescence is an organic makeup boutique opening in Atlanta, GA in May 2017. It will be owned and managed by Moné Burke, and will employ 5 makeup artists to provide services and sell organic products from two distributors. Iridescence aims to enhance women's natural beauty while teaching proper skin care techniques using less harmful cosmetic products. The business plan outlines financial projections, target demographics, and operational details.

1. Iridescence
“bringing out the organic beauty in you”
Moné Burke
Mone.burke@gmail.com

2. Company Info
Grand
opening
of
Iridescence
will
be
May
2017,
the
first
loca=on
will
be
in
Atlanta,
Ga.
Iridescence
is
a
small
LLC
Make-­‐up
bou=que
that
only
uses
organic
products.
Iridescence
is
defined
as
“a
play
of
lustrous,
changing
colors.”
There
are
lots
of
women
that
like
to
wear
make
up
but
do
not
know
how
to
apply
make
up
properly
and
take
care
of
their
skin
properly
when
while
wearing
make
up.
Our
goal
is
to
enhance
the
beauty
of
women
while
teaching
them
about
taking
care
of
their
skin
properly
and
provide
them
with
less
harmful
products.

3. Products
Products
will
be
purchased
from
2
different
Organic
Distributors.
•
Alima
pure
cosme=cs
–
will
be
used
for
founda=ons,
concealers,
blushes,
and
eye
shadows.
•
Bare
Minerals-­‐
will
provide
mascara,
brushes,
eye
liners,
and
eye
shadow
and
lips=ck.
AQer
5
aQer
company
start
up,
iridescence
will
but
launch
a
private
cosme=c
label.

4. Employees
• I
will
be
the
one
manager/owner/head
make
up
ar=st.
• There
will
be
4
other
make
up
ar=st,
with
great
sales
skills.
• They
are
required
to
wear
all
black
professional
aUre.
• Required
to
have
at
least
3
to
5
years
experience.

5. SWOT

6. Location
Iridescence
will
be
located
in
Fulton
County,
486
Decatur
Street,
Atlanta,
GA
30312.
• 1,515
sq.
/
Q.
• $17.50
per
sq.
/Q.
/
yr.
• 36
month
lease
• Near
Marta
Sta=on
and
I-­‐85
• Near
Beltline
Total
$2,209.38
a
month

7. Operational Plan
Business
Hours:
9
am
-­‐7pm
Monday
–
Saturday
11am
-­‐6pm
Sunday
Closed
on
for
some
na=onally
recognized
Holidays
– 4th
of
July
– Christmas
– Thanksgiving
There
will
be
in
addi=on
to
the
Owner/Makeup
ar=st.
4
other
makeup
ar=st
with
great
salesmanship
skills.

8. Services and Products
• Full
face
• Brows
• Eyes
• Founda=on
ready
Products
• Eye
shadow
• Eye/lip
liners
• Mascara
• Concealer
• Founda=on
• Power
• Blush
• Bronzer
• Lips=cks/gloss
Services

9. Demographics
• Gender:
Females
• Age:
16-­‐45
• Ethnicity:
All
• Income:
Middle+
• Educa9on:
High
School
+
• Home
Ownership:
Rent,
Own
• Employment:
Part
=me,
Full=me,
Working
class
• AUtude:
beauty
and
health
conscious

10. Customer Profile

11. Financial Plan
Income Statement
Business Name Iridescence
Start -Up Year 2017
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Total
Unit Sales 130 120 140 160 170 185 200 225 250 260 280 300 2420
xAverage Sale 70 70 75 75 80 80 90 90 90 90 90 95 995
Total sales 9100 8400 10500 12000 13600 14800 18000 20250 22500 23400 25200 28500 206250
Less CGS 3,367 3,108 3,885 4,440 5,032 5,476 6,660 7,493 8,325 8,658 9,324 10,545 76,313
Gross Profit 5,733 5,292 6,615 7,560 8,568 9,324 11,340 12,758 14,175 14,742 15,876 17,955 129,938
Expenses
Payroll 9,650 9,650 9,650 9,650 9,650 9,650 9,650 9,650 9,650 9,650 9,650 9,650 115,800
Supplies 105 126 137 180 192 216 240 270 300 312 300 360 2,738
Credit Card Fees 91 84 105 120 136 148 180 203 225 234 252 285 2,063
Advertising 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 30,000
Insurance 150 150 150 150 150 150 150 150 150 150 150 150 1,800
Depreciation 64 64 64 64 64 64 64 64 64 64 64 64 768
Loan Payment 844 844 844 844 844 844 844 844 844 844 844 844 10,128
Utilities 95 95 95 95 95 95 95 95 95 95 95 95 1,140
Total Expense 13,499 13,513 13,544 13,603 13,631 13,667 13,723 13,776 13,828 13,849 13,855 13,948 164,436
Net Profit -7,766 -8,221 -6,929 -6,043 -5,063 -4,343 -2,383 -1,018 347 893 2,021 4,007 -34,498

12.
Any Questions?
Copyright
©
2015
-­‐
Moné
Burke
Thank You !