1.
Table Of Contents:
Executive Summary 2
General Company Info 2
Marketing Plan 3
SWOT 4
Competitive Advantage 5
Operational Plan 6-7
Financial Plan & Startup 8-10
Work Citied 11

2. 1
Executive Summary
Iridescence
is
a
makeup
boutique
that
uses
organic
minerals
for
each
client.
It
is
a
small
brick
and
mortar
company
located
in
Atlanta,
Ga.
Products
will
be
bought
from
a
previously
existing
manufacturer
until
we
can
later
manufacture
our
own.
Professional
work
will
be
displayed
on
the
face
of
all
customers,
which
will
encourage
return
and
future
business
from
those
that
witness
the
work
of
iridescence.
Iridescence
will
provide
the
beauty
of
makeup
while
using
organic
minerals.
We
will
also
provide
the
makeup
to
purchase
for
personal
use
outside
of
the
company.
The
products
will
be
reasonably
priced
for
middle
class
working
women.
There
will
be
more
then
enough
displays
on
social
media.
General Company Info
Grand
opening
of
Iridescence
will
be
May
2017,
the
first
location
will
be
in
Atlanta,
Ga.
Iridescence
is
a
small
LLC
Make-­‐up
boutique
that
only
uses
organic
products.
The
goal
is
to
make
women
look
just
as
beautiful
on
the
outside
as
they
are
on
the
inside.
Iridescence
is
defined
as
“a
play
of
lustrous,
changing
colors.”
There
are
lots
of
women
that
like
to
wear
make
up
but
do
not
know
how
to
apply
make
up
properly
and
take
care
of
their
skin
properly
when
while
wearing
make
up.

3. 2
Marketing Plan
I
would
like
to
open
the
first
Store
in
Midtown
Atlanta
The
target
market
is
women
between
the
ages
of
16-­‐45.
In
Atlanta
alone
there
are
420,279
people
which
makes
up
about
50.2%
of
that
population
is
females
as
of
2010.
There
are
over
80,000
women
between
the
ages
18-­‐65
in
2010
living
in
Atlanta
(cencus.gov.)
There
will
be
a
website
that
provides
general
information,
booking
appointments,
and
or
just
contact
us
for
other
inquiries.
The
online
purchasing
will
be
available
in
3
years.
The
website
will
be
created
using
Dreamweaver
and
Brackets.
The
domain
along
with
other
website
additives
will
be
purchased
from
GoDaddy.com.
The
target
market
age
range
is
quite
broad
so
there
are
different
approaches
to
advertising.

4. 3
SWOT

5. 4
Competitive Advantage
These
are
all
of
my
major
competitors
in
this
industry
in
Atlanta
(hoovers.com):
• Ulta
–
Ulta
provides
multiple
brands
and
products
at
a
more
reasonable
price
for
their
consumers.
• Own
Company
• 3.24
billion
(annual)
• Sephora
–
provides
multiple
brands
has
makeup
artist
for
make
up
tips
• Under
LVMH
• Import
and
export
goods
• 636.7
million
(annual)
• M.
A.
C.
Cosmetic
Inc.
–
Luxury
brand
that
sells
their
own
brand
only.
Has
on
floor
make
up
artist
for
makeup
tips
and
to
get
full
face
makeup.
• Under
Estee
Lauder
• Imports
good
• $4.7
million
yearly
(annual)
The
fact
that
I
have
some
of
the
great
qualities
that
the
other
companies
have
but
in
a
different
perspective
give
me
an
advantage
over
them.
M.A.C.
provides
professionalism,
experience,
quality
and
their
own
personal
brand.
Iridescence
is
based
on
the
same
concept
except
we
provide
more
natural
ingredients
and
knowledge
of
cleanliness.
Therefore
M.A.C.
would
definitely
be
my
biggest
competitor.

6. 5
Operational Plan
Business
Hours:
9
am
-­‐7pm
Monday
–
Saturday
11am
-­‐6pm
Sunday
Closed
on
for
some
nationally
recognized
Holidays
• 4th
of
July
• Christmas
• Thanksgiving
There
will
be
in
addition
to
the
Owner/Makeup
artist.
4
other
makeup
artists
with
great
salesmanship
skills.
All
products
used
and
sold
will
initially
come
from
a
brand
that
has
already
been
established
and
later
create
my
own
line
of
cosmetics
that
will
only
be
found
at
our
store
front
or
on
our
website.
The
items
will
be
sold
at
a
70%-­‐110%
markup
based
on
the
item.
There
will
be
a
weekly
inventory
check
on
supplies
as
well
as
weekly
replenishments
on
necessary
items.
Anywhere
in
the
US
will
take
about
5-­‐10
business
days,
Expedited
Shipping
3-­‐5
days.
Out
of
the
country
10-­‐
25
days,
expedited
shipping
7-­‐
15
days.
Each
Employee
must
be
professional,
dressed
in
appropriate
attire,
knowledgeable,
reliable.
Commission
is
worth
3%
of
the
total
weekly
sales.
All
Makeup
artist
will
have
a
quota
of
$450
of
sales
to
make
a
day.
Owner
/
Manager
/
Make
up
Artist
(1)
the
person
that
not
only
owns
everything,
but
also
over
look
and
sign
off
on
anything
that
goes
on

7. 6
in
the
establishment.
Making
salary
ideally
making
about
65
thousand
a
year
on
an
hourly
rate
Make-­‐up
Artist
(4)
is
to
apply
make-­‐up
the
compliment
the
client’s
style.
Hourly
rate:
$17/hr.
and
commission.
Ideally
making
about
40
thousand
a
year.
Accountant
(1)
Oddo
Brothers
CPA
will
handle
the
company’s
finances.
Hourly
rate
$150
for
3/hr.(oddocpas.com)
visits
twice
a
month.
Services
Full
face
Brows
Eyes
Foundation
Products
Vary
based
on
the
manufacture
price
the
mark
up
value
will
be
%60-­‐70%.
These
items
will
be
provided:
Eye
shadow
Eye/lip
liners
Mascara
Concealer
Foundation
Power
Blush
Bronzer
Lipsticks/gloss

8. 7
Financial Plan & Startup
Iridescence
will
be
located
in
Fulton
County,
486
Decatur
Street,
Atlanta,
GA
30312.
• 1,515
sq.
/
ft.
• $17.50
per
sq.
/ft.
/
yr.
• 36
month
lease
• Near
Marta
Station
and
I-­‐85
• Near
Beltline
Atlanta
is
the
perfect
location.
It
is
easily
accessible
for
those
that
ride
public
transportation.
A
nearby
parking
garage
is
a
great
additive
since
it
is
difficult
to
find
parking
in
that
area.
Total
$2,209.38
a
month
LLC
(legalzoom.com)
$149
Business
Loan
form
Wells
Fargo
–
SBA
7(a)
Term
Loan
(wellsfargo.com)
–
$100,000
interest
rate
of
6
%
the
loan
will
be
paid
off
in
15
years
by
April
2032
with
a
monthly
payment
of
$844.
(www.amortization-­‐calc.com)
Wells
Fargo
Platinum
Business
Checking
(wellsfargo.com)
-­‐
$40
a
month
Business
Loan
Unlimited
Phone
and
Wireless
AT&T
-­‐
94.95
a
month

9. 8
GoDaddy
-­‐
Purchase
of
Domain
Name
(5yr),
Privacy
and
business
Protection
(5yr),
Search
Engine
Visibility
(1yr),
Office
365
Premium
Business
(1yr).
–
$237.00
(godaddy.com)
Ads
-­‐
• Facebook-­‐
365
for
a
full
year
(1$
a
day).
(facebook.com)
• Ebony
magazine
–
$649
per
ad
(ebony.com)
• Modern
Luxury
Brides
Atlanta
magazine
–
2x
rate
$1,875
(modern
Luxury
media
kit)
All
Makeup
artists
will
have
to
have
at
least
three
clients
a
day
of
sales
to
make
a
day.
May
and
June
is
projected
to
be
the
peak
season
with
proms,
high
school
graduations,
and
the
beginning
of
wedding
season.
Inventory
-­‐
Brushes
(5)-­‐
2,360
Eye
Palettes
(5)-­‐
3,000
Contour
Kit
(5)
–
200
Bronzer
–
500
Primer
(5)
–
90
Liners
–
500
Blenders
–
500
Mascara
(7)
-­‐
140
Brush
cleanser
(7)
–
252
Mascara
brushes
(10)-­‐
70
Waterproof
Cleansing
(10)
–240
Facial
Pads
(10)
–
80
Mirrors
(5)-­‐
400
Stool
(5)
–
1,500
Light
fixtures
(5)
–
761.4
Sofa
–
1,100
Paint
(4)
–
95.72

10. 9
T

11. 10
Work Citied
United States Census Bureau. (n.d.). Retrieved May 27, 2015, from
http://quickfacts.census.gov/qfd/states/13/1304000.html
Facebook. (n.d.). Retrieved May 27, 2015, from https://www.facebook.com/help/318171828273417/
Advertise in Ebony Magazine. (n.d.). Retrieved May 27, 2015, from
http://www.nationwideadvertising.com/adinebma.html
Pricing. (n.d.). Retrieved May 27, 2015, from http://www.oddocpas.com/pricing.html
SBA 7(a) Term Loan. (n.d.). Retrieved May 27, 2015, from
https://www.wellsfargo.com/biz/loans_lines/sba/7a_term_loan/
Get Product Information. (n.d.). Retrieved May 27, 2015, from
https://www.wellsfargo.com/biz/checking/comparison-chart/
Amortization Schedule Calculator. (n.d.). Retrieved May 27, 2015, from http://www.amortization-
calc.com/
GoDaddy.com : Shopping Cart. (n.d.). Retrieved May 27, 2015, from
https://cart.godaddy.com/basket.aspx?dpp2=1&ci=17463&isc=gofdh020
Business Liability Insurance. (n.d.). Retrieved May 27, 2015, from
http://www.farmers.com/business/liability/
Start Your Business with Confidence - LegalZoom.com. (n.d.). Retrieved May 27, 2015, from
http://www.legalzoom.com/sem/business/business-compare.html?kid=48da0b07-9f5a-4aef-8966-
7a488835cd22&cvokid=48da0b07-9f5a-4aef-8966-7a488835cd22&keyword=registering a business in
georgia&matchtype=broad&cvosrc=ppc.google.registering a business

12. 11