The document outlines a case study for a resort fashion week event with the objectives of creating online buzz through Facebook, Twitter, and YouTube. It suggests creating official social media channels and holding contests to engage the target audience. Facebook ads reached over 6 million impressions with nearly 50,000 clicks. Active updates on social media platforms helped gain over 22,000 Facebook fans and 400 Twitter followers. YouTube videos and a microsite were also created to promote the 4-day event over a 3-month period.

1. Case Study for a
Resort Fashion Week

2. Objective

To create a buzz on online platforms about the
four day long event.
− Facebook
− Twitter
− Youtube

Facebook Ads

3. Suggested Idea

Official Facebook, Twitter, Pinterest &
YouTube Channels were created for
engagement.

Various contests & campaigns were held to
reach out to the Target Audience.

4. Active Updates on FB

10. Facebook Ads

Total Impressions: 6,444,845

Total Number of Clicks: 49, 306

11. Twitter Followers

India News

Pria Kataria Puri

High On Heels

Neha Asthana

Miss Malini

Leryn Franco

Fashiom Central

12. 
Paris Hilton

Aarti Vijay Gupta

Pooja Misrra

Nicole Huber

Nishka Lulla

DJ Miss Kelly Marie

13. YouTube Videos

15. Microsite

16. 3 Months
22000+ Fans
400+ Followers
2 Campaigns
9 Days Long Twitter Contest (Just Before the
event)

17. Synopsis

Total Number of Creative: 96

Total Number of Videos: 8