Internet Protocol Television
(IPTV)

Presented by
B. Swaroop Reddy
12011J6077
CONTENTS
 WHAT IS IPTV?
 ORIGIN OF IPTV
 WHAT IS NOT IPTV?
 WHY IPTV?
 INTERNET TV & IPTV

 CONTENT SERVICES IN IP - TV
TRIPLE PLAY
 ADVANTAGES OF IPTV
 LIMITATIONS OF IPTV
 FUTURE OF IPTV

 IPTV SERVICES

 CONCLUSION

 IPTV TRANSMISSION

 REFERENCES

 IPTV ARCHITECTURE
Department of ECE,JNTUHCEH

3/7/2014

2
What is IPTV?
 IPTV stands for Internet Protocol Television.
 It is a digital television services that receives both TV
or multimedia services via Internet connection.
 IPTV will provide better quality of service than
Internet streaming video.
 IPTV has the potential to offer an interactive,
customized experience.

Department of ECE,JNTUHCEH

3/7/2014

3
Origin of IPTV
A Triple Play Service

IP-TV
CABLE
(VIDEO)
MEDIA

Department of ECE,JNTUHCEH

TELCO
(VOICE)
TELECOM

ISP
(DATA)
IT

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4
What is not IPTV?
• Video streaming over internet
• Watching TV on your PC (Personal Computer)
• IPTV is distinctly different from “Internet Video” that
simply allows users to watch videos

Department of ECE,JNTUHCEH

3/7/2014

5
Why IPTV?
• It provides all digital, two way connected, unlimited
channels.
• Simple
o EPG (Electronic Program Guide)
o PIP (Picture In Picture)
o PPV (Pay Per View)

• Personalized
o Parental controls
o Account settings

Department of ECE,JNTUHCEH

3/7/2014

6
Internet TV & IPTV
Internet TV

IPTV

Transport

Use general internet

Use dedicated, private
network

Geographical Reach

Can be access from
anywhere in the globe

Limited by service
provider

Service quality

Not guaranteed

Guarantees high
quality audio and
video

Access Mechanism

A PC with media
player

Set-Top-Box most of
the time

Content Generation

Use own content

Provided by existing
TV broadcasters
7

3/7/2014

Department of ECE,JNTUHCEH
IPTV Services
• Live Broadcast
• Video-on-Demand (VoD)
o Stored videos are sent to subscribers on request
o Subscribers receive their own copy of the video
o Subscribers can control playback – VCR operation

Department of ECE,JNTUHCEH

3/7/2014

8
• In addition to the two basic broadcast categories,
there are three basic fee structures for IPTV
o Free
o Subscription
• subscriptions can cost as little as $20 and as much as $120, depending
on the number of channels you want.
o Pay Per View
• Pay-per-view videos can cost nothing if the site is free, and major
networks generally charge between $3 and $7 for downloads and
rentals

Department of ECE,JNTUHCEH

3/7/2014

9
IPTV Transmission
• Unicast
• Multicast

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3/7/2014

10
IPTV Architecture

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11
Content Services in IP - TV Triple Play
On Demand type









Interactive VOD
Scheduled Play-out( n-VOD)
Scheduled Capture ( n-PVR)
Client side Personal Video Recording
Pay per View(PPV)
Games on Demand
Time Shifted TV
Others ( Music Download, Music on Demand,
Karaoke on Demand, TV based internet
access, caller ID pop up)

Department of ECE,JNTUHCEH

3/7/2014

12
Content Services in IP - TV Triple Play
Interactive type







Interactive TV
Video Conferencing
Interactive Online Network Gaming
Interactive E-Learning
Interactive E-Shopping
Tele-Medicine

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3/7/2014

13
Content Services in IP - TV Triple Play
Internet and Voice types





VoIP
Browsing on TV
E-mail/SMS/MMS from TV
Caller ID Popup

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14
ADVANTAGES OF IPTV
Traditional TV Distribution

Proprietary STB lease



Proprietary systems
Tied to single STB vendor technology
roadmap

IPTV

Cheaper STB




Broadcast architecture




No 1:1 potential without monumental
upgrade cost
Video delivery separate from data
Difficult to integrate with Web/PC content
and services.

Little or no interoperability

Scale efficiencies and merchant
components will ensure cheaper devices
and better availability
Thin client will be embedded in various
devices (such as XBox)

1:1 communication will enable




Targeted custom TV services and
commerce
Collection of usage data
Simplified integration of IP content and
services (ITV - weather, games, photos,
music etc. on TV)

TV integrated with broadband
home devices


Department of ECE,JNTUHCEH

The IP STB is the TV’s gateway to digital
music, home videos and photos
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15
LIMITATIONS OF IPTV
• High bandwidth requirement

• Channel change time
o It is the latency of response to requests to change
channel, display an EPG(0.25 seconds)

Department of ECE,JNTUHCEH

3/7/2014

16
Future of IPTV
• TV set become a all in one box
o Replace the PC for entertainment (Limit it for programming,
documenting)
o Everything (e-mail reading, FB, answering calls) from TV remote controller

Department of ECE,JNTUHCEH

3/7/2014

17
Conclusion
• Advantages
o Triple Play
o Interactivity
o VoD
• Challenges
o High bandwidth requirement
o Being compared to traditional TV – the gold
standard
o Channel change time
• Still in the early stage, but an important factor in the
video market place
Department of ECE,JNTUHCEH

3/7/2014

18
REFERENCES
WEB REFERENCES:
 http://www.faqs.org
 http://www.btcpl.net/
 http://en.wikipedia.org/wiki/IPTV
 http://www.althos.com

 http://www.microsoft.com

BOOKS:
 Next Generation IPTV Services and Technologies By Gerard O'Driscol
 Understanding IPTV By Gilbert Held

Department of ECE,JNTUHCEH

3/7/2014

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Thank You
Department of ECE,JNTUHCEH

3/7/2014

20

IPTV

  • 1.
    Internet Protocol Television (IPTV) Presentedby B. Swaroop Reddy 12011J6077
  • 2.
    CONTENTS  WHAT ISIPTV?  ORIGIN OF IPTV  WHAT IS NOT IPTV?  WHY IPTV?  INTERNET TV & IPTV  CONTENT SERVICES IN IP - TV TRIPLE PLAY  ADVANTAGES OF IPTV  LIMITATIONS OF IPTV  FUTURE OF IPTV  IPTV SERVICES  CONCLUSION  IPTV TRANSMISSION  REFERENCES  IPTV ARCHITECTURE Department of ECE,JNTUHCEH 3/7/2014 2
  • 3.
    What is IPTV? IPTV stands for Internet Protocol Television.  It is a digital television services that receives both TV or multimedia services via Internet connection.  IPTV will provide better quality of service than Internet streaming video.  IPTV has the potential to offer an interactive, customized experience. Department of ECE,JNTUHCEH 3/7/2014 3
  • 4.
    Origin of IPTV ATriple Play Service IP-TV CABLE (VIDEO) MEDIA Department of ECE,JNTUHCEH TELCO (VOICE) TELECOM ISP (DATA) IT 3/7/2014 4
  • 5.
    What is notIPTV? • Video streaming over internet • Watching TV on your PC (Personal Computer) • IPTV is distinctly different from “Internet Video” that simply allows users to watch videos Department of ECE,JNTUHCEH 3/7/2014 5
  • 6.
    Why IPTV? • Itprovides all digital, two way connected, unlimited channels. • Simple o EPG (Electronic Program Guide) o PIP (Picture In Picture) o PPV (Pay Per View) • Personalized o Parental controls o Account settings Department of ECE,JNTUHCEH 3/7/2014 6
  • 7.
    Internet TV &IPTV Internet TV IPTV Transport Use general internet Use dedicated, private network Geographical Reach Can be access from anywhere in the globe Limited by service provider Service quality Not guaranteed Guarantees high quality audio and video Access Mechanism A PC with media player Set-Top-Box most of the time Content Generation Use own content Provided by existing TV broadcasters 7 3/7/2014 Department of ECE,JNTUHCEH
  • 8.
    IPTV Services • LiveBroadcast • Video-on-Demand (VoD) o Stored videos are sent to subscribers on request o Subscribers receive their own copy of the video o Subscribers can control playback – VCR operation Department of ECE,JNTUHCEH 3/7/2014 8
  • 9.
    • In additionto the two basic broadcast categories, there are three basic fee structures for IPTV o Free o Subscription • subscriptions can cost as little as $20 and as much as $120, depending on the number of channels you want. o Pay Per View • Pay-per-view videos can cost nothing if the site is free, and major networks generally charge between $3 and $7 for downloads and rentals Department of ECE,JNTUHCEH 3/7/2014 9
  • 10.
    IPTV Transmission • Unicast •Multicast Department of ECE,JNTUHCEH 3/7/2014 10
  • 11.
    IPTV Architecture Department ofECE,JNTUHCEH 3/7/2014 11
  • 12.
    Content Services inIP - TV Triple Play On Demand type         Interactive VOD Scheduled Play-out( n-VOD) Scheduled Capture ( n-PVR) Client side Personal Video Recording Pay per View(PPV) Games on Demand Time Shifted TV Others ( Music Download, Music on Demand, Karaoke on Demand, TV based internet access, caller ID pop up) Department of ECE,JNTUHCEH 3/7/2014 12
  • 13.
    Content Services inIP - TV Triple Play Interactive type       Interactive TV Video Conferencing Interactive Online Network Gaming Interactive E-Learning Interactive E-Shopping Tele-Medicine Department of ECE,JNTUHCEH 3/7/2014 13
  • 14.
    Content Services inIP - TV Triple Play Internet and Voice types     VoIP Browsing on TV E-mail/SMS/MMS from TV Caller ID Popup Department of ECE,JNTUHCEH 3/7/2014 14
  • 15.
    ADVANTAGES OF IPTV TraditionalTV Distribution Proprietary STB lease   Proprietary systems Tied to single STB vendor technology roadmap IPTV Cheaper STB   Broadcast architecture    No 1:1 potential without monumental upgrade cost Video delivery separate from data Difficult to integrate with Web/PC content and services. Little or no interoperability Scale efficiencies and merchant components will ensure cheaper devices and better availability Thin client will be embedded in various devices (such as XBox) 1:1 communication will enable    Targeted custom TV services and commerce Collection of usage data Simplified integration of IP content and services (ITV - weather, games, photos, music etc. on TV) TV integrated with broadband home devices  Department of ECE,JNTUHCEH The IP STB is the TV’s gateway to digital music, home videos and photos 3/7/2014 15
  • 16.
    LIMITATIONS OF IPTV •High bandwidth requirement • Channel change time o It is the latency of response to requests to change channel, display an EPG(0.25 seconds) Department of ECE,JNTUHCEH 3/7/2014 16
  • 17.
    Future of IPTV •TV set become a all in one box o Replace the PC for entertainment (Limit it for programming, documenting) o Everything (e-mail reading, FB, answering calls) from TV remote controller Department of ECE,JNTUHCEH 3/7/2014 17
  • 18.
    Conclusion • Advantages o TriplePlay o Interactivity o VoD • Challenges o High bandwidth requirement o Being compared to traditional TV – the gold standard o Channel change time • Still in the early stage, but an important factor in the video market place Department of ECE,JNTUHCEH 3/7/2014 18
  • 19.
    REFERENCES WEB REFERENCES:  http://www.faqs.org http://www.btcpl.net/  http://en.wikipedia.org/wiki/IPTV  http://www.althos.com  http://www.microsoft.com BOOKS:  Next Generation IPTV Services and Technologies By Gerard O'Driscol  Understanding IPTV By Gilbert Held Department of ECE,JNTUHCEH 3/7/2014 19
  • 20.
    Thank You Department ofECE,JNTUHCEH 3/7/2014 20