The document discusses Internet Protocol Television (IPTV), which delivers television content over an IP network. It defines IPTV, explains how it differs from streaming video online, and covers its advantages like interactivity and video on demand. The document also outlines IPTV's architecture, transmission methods, services, limitations around bandwidth usage, and predicts IPTV will integrate more entertainment features and allow control from a TV remote.

1. Internet Protocol Television
(IPTV)
Presented by
B. Swaroop Reddy
12011J6077

2. CONTENTS
 WHAT IS IPTV?
 ORIGIN OF IPTV
 WHAT IS NOT IPTV?
 WHY IPTV?
 INTERNET TV & IPTV
 CONTENT SERVICES IN IP - TV
TRIPLE PLAY
 ADVANTAGES OF IPTV
 LIMITATIONS OF IPTV
 FUTURE OF IPTV
 IPTV SERVICES
 CONCLUSION
 IPTV TRANSMISSION
 REFERENCES
 IPTV ARCHITECTURE
Department of ECE,JNTUHCEH
3/7/2014
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3. What is IPTV?
 IPTV stands for Internet Protocol Television.
 It is a digital television services that receives both TV
or multimedia services via Internet connection.
 IPTV will provide better quality of service than
Internet streaming video.
 IPTV has the potential to offer an interactive,
customized experience.
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4. Origin of IPTV
A Triple Play Service
IP-TV
CABLE
(VIDEO)
MEDIA
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TELCO
(VOICE)
TELECOM
ISP
(DATA)
IT
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5. What is not IPTV?
• Video streaming over internet
• Watching TV on your PC (Personal Computer)
• IPTV is distinctly different from “Internet Video” that
simply allows users to watch videos
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3/7/2014
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6. Why IPTV?
• It provides all digital, two way connected, unlimited
channels.
• Simple
o EPG (Electronic Program Guide)
o PIP (Picture In Picture)
o PPV (Pay Per View)
• Personalized
o Parental controls
o Account settings
Department of ECE,JNTUHCEH
3/7/2014
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7. Internet TV & IPTV
Internet TV
IPTV
Transport
Use general internet
Use dedicated, private
network
Geographical Reach
Can be access from
anywhere in the globe
Limited by service
provider
Service quality
Not guaranteed
Guarantees high
quality audio and
video
Access Mechanism
A PC with media
player
Set-Top-Box most of
the time
Content Generation
Use own content
Provided by existing
TV broadcasters
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8. IPTV Services
• Live Broadcast
• Video-on-Demand (VoD)
o Stored videos are sent to subscribers on request
o Subscribers receive their own copy of the video
o Subscribers can control playback – VCR operation
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9. • In addition to the two basic broadcast categories,
there are three basic fee structures for IPTV
o Free
o Subscription
• subscriptions can cost as little as $20 and as much as $120, depending
on the number of channels you want.
o Pay Per View
• Pay-per-view videos can cost nothing if the site is free, and major
networks generally charge between $3 and $7 for downloads and
rentals
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10. IPTV Transmission
• Unicast
• Multicast
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11. IPTV Architecture
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12. Content Services in IP - TV Triple Play
On Demand type








Interactive VOD
Scheduled Play-out( n-VOD)
Scheduled Capture ( n-PVR)
Client side Personal Video Recording
Pay per View(PPV)
Games on Demand
Time Shifted TV
Others ( Music Download, Music on Demand,
Karaoke on Demand, TV based internet
access, caller ID pop up)
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13. Content Services in IP - TV Triple Play
Interactive type






Interactive TV
Video Conferencing
Interactive Online Network Gaming
Interactive E-Learning
Interactive E-Shopping
Tele-Medicine
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14. Content Services in IP - TV Triple Play
Internet and Voice types




VoIP
Browsing on TV
E-mail/SMS/MMS from TV
Caller ID Popup
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15. ADVANTAGES OF IPTV
Traditional TV Distribution
Proprietary STB lease


Proprietary systems
Tied to single STB vendor technology
roadmap
IPTV
Cheaper STB


Broadcast architecture



No 1:1 potential without monumental
upgrade cost
Video delivery separate from data
Difficult to integrate with Web/PC content
and services.
Little or no interoperability
Scale efficiencies and merchant
components will ensure cheaper devices
and better availability
Thin client will be embedded in various
devices (such as XBox)
1:1 communication will enable



Targeted custom TV services and
commerce
Collection of usage data
Simplified integration of IP content and
services (ITV - weather, games, photos,
music etc. on TV)
TV integrated with broadband
home devices

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The IP STB is the TV’s gateway to digital
music, home videos and photos
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16. LIMITATIONS OF IPTV
• High bandwidth requirement
• Channel change time
o It is the latency of response to requests to change
channel, display an EPG(0.25 seconds)
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17. Future of IPTV
• TV set become a all in one box
o Replace the PC for entertainment (Limit it for programming,
documenting)
o Everything (e-mail reading, FB, answering calls) from TV remote controller
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3/7/2014
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18. Conclusion
• Advantages
o Triple Play
o Interactivity
o VoD
• Challenges
o High bandwidth requirement
o Being compared to traditional TV – the gold
standard
o Channel change time
• Still in the early stage, but an important factor in the
video market place
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3/7/2014
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19. REFERENCES
WEB REFERENCES:
 http://www.faqs.org
 http://www.btcpl.net/
 http://en.wikipedia.org/wiki/IPTV
 http://www.althos.com
 http://www.microsoft.com
BOOKS:
 Next Generation IPTV Services and Technologies By Gerard O'Driscol
 Understanding IPTV By Gilbert Held
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20. Thank You
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3/7/2014
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