The document discusses the challenges of website availability and performance. It summarizes that users expect pages to load within 2 seconds but measurements show tablets loading pages at 17 seconds and mobile at 22 seconds. It then discusses ip-label's solutions for monitoring website quality of experience including real-user monitoring, active monitoring, load testing, and reporting tools.

1. November 18th 2013
MagentoCom Asia
Shanghai
1
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THE CHALLENGE OF AVAILABILITY
& PERFORMANCE
OF YOUR SITES

2. Arthur HAMON GAUJAL
Asia Pacific Director
www.ip-label.net
Mobile : +86 130 4160 5132
E-mail : ahamon@ip-label.com
Office 806, 8/F, China Enterprise Tower
2 Hua Shan Road, Jing An District
Shanghai, 200040 – P.R.China
Tel : +86 (0)21 2215 7628
Fax: +86 (0)21 2215 7464
2
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OFFICES & PARTNERS
in 15 countries
TRUSTED THIRD-PARTY

3. MONITORING THE QUALITY
TERMINALS
PERFORMANCE
& AVAILABILITY
NETWORKS
SYSTEMS
SERVICES
FOCUS ON MEASUREMENT OF THE
QUALITY OF YOUR USERS’ EXPERIENCE
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USERS

4. EVOLUTION OF INTERNET ACCESS SINCE 25 YEARS
1 billion
of connected
devices
100 millions
of PC
user
Note
book
Laptop
Smart
phone
PDA
50%
90%
Tablet
Net
book
Multimedia
Player
20 kbps
200 kbps
50%
TV
35%
5%
Car &
GPS
35%
10%
browser
70%
1
Connected
Console
PC
device
bandwidth
10 billions
of fixed and mobile
connected devices
25%
30%
2 Mbps
20 Mbps
200 Mbps
2
3
expectations
Traffic from mobile or wifi networks
Threshold of acceptability
for internet users
1990
Sources :
2000
50%
20%
46%
8 seconds
2 seconds
Fixed access
Fixed access
2010
54%
5
4
2 seconds
Fixed & mobile access
2015
1 Morgan Stanley Research
2 Nielsen observation low (+50% /year)
3 Forrester Reseach World Mobile Adoption 2011-2016 4 Cisco Visual Networking Index
4
5 Akamai Threshold of Acceptability for eCommerce Web Page
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usages
Internet Access through a mobile device

5. THE REALITY IN 2013
Users expectations : to load a page in less than 2 seconds (1)
More than 50% of web traffic come from mobile devices in China (2)
Robots = 4 seconds
PC = 8 seconds
Real Users
Tablet = 17 seconds
Measured on a representative
panel of millions of users with
RUM Methodology by ip-label
Source :
1
Akamai Threshold of Acceptability for eCommerce Web Page
2
Forrester Reseach World Mobile Adoption 2011-2016
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Mobile = 22 seconds

6. INTERNET IN CHINA
4 SPECIFICITIES
•
Telcos : North Vs South !
 China Unicom = North, 30% of China
 China Telecom = South, 50% of China
•
Content control : The Great Firewall
 No Facebook, no Twitter, no Youtube…
 Filtering is slowing out of PRC sites
Browsers :


•
Internet Explorer 6 : 12% in China
US, Europe : less than 1%
CDNs :


International leaders do not have licence
Limited technology/service
Bad user
experience !
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•

7. VISITORS / PERFORMANCE BY CITY
4 Sec.
8 Sec.
Including the city of tier1, tier 2, tier 3, etc.
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Performance by city
(Top 30)

8. MONITORING THE QUALITY OF EXPERIENCE
APDEX score (0-1) & Page load time distribution
http://apdex.org/
T = 3sec (recommended)
F = 4x3 = 12sec
Desktops
Tablets
Smartphones
S
Tolerating
Frustrated
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Synthetic Tests

9. TECHNO & METHODOLOGY
01
REAL-USER
MONITORING
ACTIVE
MONITORING
02
LOAD
TESTING
03
04
REPORTS & ALERTS
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Push

10. websites
Synthetic Tests
(automatic scripts)
Real-User Monitoring
(javascript in pages)
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TECHNO & METHODOLOGY

11. ACTIVE MONITORING – SHARED ROBOTS
Robots on public networks
POP and ip-label offices
POP
Openings on study
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A metrology networks of robots in 400 equipments worldwide
Connected to backbone of major ISPs
Shared or dedicated capacity of measurements

12. REAL-USER MONITORING
Methodology
Application access
RUM Javascript is loaded
Visitors
Page load time is recorded locally
and is sent through an HTTP
request to a cloud platform
Your WEB site
Data are automatically
inserted and consolidated
Analysis, Reporting & Supervision
Browser
OS
Functionnal universes
Home page
Products
Search
Customer
account
ISP
User profil
(custom dim)
Office
Entity
Agency
User ID
User Name
Location
Country,city,land
Other metrics
Device power
Bandidth
RTT
…
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Device

13. EXAMPLES:
HOSTING, DESIGN, CDN
Web design optimized
+ CDN implemented
Hosting 1
Hosting 2 P2
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Hosting 2 P1

14. 14
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EXAMPLES
Day/night pattern

15. 15
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EXAMPLES
CDN issues

16. EXAMPLES: DESIGN & VIDEO
Count to 100, and the video will start…maybe…
…but only for users with the latest browsers !
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• LVMH Watch - A nice video for the Basleworld fair:

17. EXAMPLES: MAIL & MOBILE
Click and……nothing…
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• An attractive emailing
on your iphone:

18. EXAMPLES: ABSOLUT SITE/CN
Count to 100, and the video will start…
…only for users with the latest version of!
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• Site unavailable last month: a black alert email is sent by ip-label to
the agencies so it can be corrected asap.

19. YOUR CONTACTS
For monitoring & load testing of your sites,
contact our APAC team:
ip-label Technology (Shanghai) Company Limited
www.ip-label.com
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Tel. : +86 (0)21 22 15 76 29
Mail: supportcn@ip-label.com
Shanghai and Beijing