The document provides an overview of the inside and outside of the iPhone system. It describes the iPhone OS architecture including the core OS layer, services layer, media layer, and Cocoa Touch layer. It also discusses the App Store model and examples of apps from CJ E&M and YES24. Issues addressed include whether Apple will open the iPhone and the future of the iPhone platform compared to Android. On the outside, it covers usability compared to other phones, the iPhone's influence on the mobile market, and opportunities for the iPhone in Korea.

1. GlanceoveraiPhone
:아이폰엿보기
이인석
www.lisky.net
@inska
inska@lisky.net

2. 차례
Inside
Outside

3. 1.InsideofiPhoneSystem

4. InsideofiPhoneSystem
•
• Mac OSX iPhone OS 3.0
•

5. 1)SystemofiPhone
• Core OS Layer
– , , ,
• Core Services Layer
– , ,
• Media Layer
– OpenAL, Audio, Video, , Quartz, OpenGL ES
• Cocoa Touch Layer
– , , ,

6. 2)MacOSXandiPhoneOS3.0
• Mac OS X
– BSD
– Darwkin Kernel : Open Source POSIX
– NeXSTEP
–
• iPhone OS : Mac OS X (10.5)
– Mac OS X (10.5)
– ARM
– X86 PowerPC Mac App .

7. 3)AppStore
• 2008 7 , iTunes Update
• 2010 1 , 30
• 77 , 20 , 10
•
•
– App Store ?
• YES24
– App ?

8. #1컴투스사례
•
–
• iPod Touch/iPhone
Platform ?
• Crazy Hotdogs : $4.99
– 4800
• : 3000
– 2500
• App Store -

9. #2YES24사례(WebMobileCommerce)
• YES24
–
– 3600 /
– 100 /
– 40 /
• YES 24 iPhone App
– iPhone App 300 /
– - Web ?

10. IssuesforInsideofiPhone
• Apple Open ?
• App Store iPhone App Model ?
• , iPhone Platform
, Android Platform ?
• - App SI App

11. 2.OutsideofiPhoneSystem

12. OutsideofiPhoneSystem
•
•
•

13. 1)UsabilityofiPhone
•
–
–
• ?
–
– ,
• SAMSUNG Blackjack Apple iPhone 3GS
– 20 , iPhone 95
– Windows Mobile 5.0 iPhone OS 3.0
– ?

14. iPhone사용자들의이전단말비율

15. 2)InfluenceofiPhone
•
– Windows Mobile, iPhone OS, Android 3
– Symbian Blackberry
• iPhone iPod Touch
–
• iTunes -
• iPod, iPod Touch, iPhone, iPad

16. 주요모바일플랫폼
• Windows Mobile / CE
– Embeded
–
• iPhone
– 1
– UI/UX
• Nokia
–
–
• Android
– Google
– Google

17. 지역별모바일OS점유율

18. 플랫폼별점유율변화-2009년2Q-2010년1Q

19. MobileOS비율-유효숫자

20. 플랫폼별스마트폰모바일브라우징이용비중

21. iPhone-한국모바일시장에미친영향
• iPhone
– KT Data 122
–
•
– ,
– , ,
– , iKorway, iNeedCoffee
•
– Daum, Naver
–
–

22. DaumMobile사례#1

23. DaumMobile사례#2

24. 3)ChancesofiPhone
•
– 70 : 30 Apple
• - App Store
–
• “ ”
– , ,

25. IssuesforOutsideofiPhone
• Windows Phone 7 iPhone ?
• App Store ?
• App Store ?
• App Store ?
• iPad iPhone ?

26. 감사합니다
이인석
www.lisky.net
@inska
inska@lisky.net