The document discusses an IoT solution called the "90 Minutes Ultra Smart Sportswear" launched by Xiaomi. The smart running shoes contain a chip that counts steps and distinguishes between walking and running to accurately track calories burned. The data is accessible in real-time through a smartphone app via Bluetooth connectivity. The business model would be transactional, with customers purchasing the shoes and app for personal use and ownership of the collected data. Privacy and data protection are important considerations to ensure users approve of what data is collected and that it remains private.