I had a speech and panel discussion at 15th Iran Media Technology Conference, focused on "IoT Impacts in the Media Industry Transformation" Internet of Things (IoT) will be the biggest influence on our global life and business impact all industries in next few years and decades. IoT is providing business benefits, such as operational efficiency and workforce productivity. So that, McKinsey Global Institute estimates IoT could have an annual economic impact of $11.1T by 2025. However, we still have a lot to learn about IoT multi-dimensional phenomenon and we are in the middle of shaping a better world for the next generation IoT Evolution. The Internet of Things 2.0 will be a mediatic pulse between 5G networks (as the key IoT Platform in near future) and Artificial Intelligence (AI) and therefore, the IoT 2.0 is expected to bring tremendous transformation in media industry. As social media is the main use case in 3G & 4G Networks, IoT 2.0 will redefine media concepts and businesses in our digital lifestyle!

1. IoT Impacts in the Media
Industry Transformation
By Dr. Farhad Tavakkol Hamedani, Smart Tehran Center Executive Manager
November 20, 2018

2. Familiar with Farhad Tavakkol Hamedani
 In my view, Smart Transformation is the mainstream for making sustainable digital business and life
styles in long-term and based on the following baselines, I'm trying to have an effective contribution
for realizing smarter connected society:
1- Networking with all key players in the 5G, Internet of Things (IoT) & Smart Cities ecosystems
2- Innovating & continuous changes in structures of the working and living environment
3- Sharing all disruptive ideas, critical challenges, success stories, key finding and experiences
 More than 14 years of professional consulting & executive managing
experience in various issues of the Telecom and Vertical sectors
 Doctor of Business Administration from University of Tehran, Iran
 Smart Tehran Center Executive Manager
 Chief Smart City Consultant & Lecturer
 Founder & Editor, VAPPS.IR
farhad.tavakkol@vapps.ir
tavakkol-f@tehran.ir
Mobile: +98 912 4243 707
Linkedin: https://ir.linkedin.com/in/farhadtavakkol
https://www.instagram.com/farhadtavakkol/

3. Smart Tehran Vision in 2025
Smart Tehran is a livable city with engaged collaborative citizens and a city with higher quality of life,
more efficient transportation systems and integrated infrastructure with an effective urban
management and dynamic economy.
3

4. Smart Tehran Strategic Pillars
4
• Transparency and Citizen Engagement
• Citizens Satisfaction
• Sustainable Urban Development
• Partnership and Co-creation
• Digital Transformation
• Urban Innovation

5. Smart Tehran
Dimensions
Smart
Living
Smart
Governance
Smart
Infrastructure
Smart
Environment
Smart
Mobility
Smart
Economy
5

6. Media Industry Evolution …
Media Type Network Type Service Type Main Contents
Linear Media Broadcast Centralized Television Providers
The term "medium" (the singular form of "media") is defined as "one of the means or channels
of general communication in society, as newspapers, radio, television etc."
https://www.dictionary.com/browse/medium

7. Media Industry Evolution …

8. Media Industry Evolution …
Media Type Network Type Service Type Main Contents
Linear Media Broadcast Centralized Television Providers
Interactive Media Multicast Programmable
(IPTV & VoD)
Limited Content
Providers

9. The first wave of Internet tsunami in the world
Fixed Internet
Media includes every broadcasting and narrowcasting medium such as newspapers,
magazines, TV, radio, billboards, direct mail, telephone, fax, and internet.
http://www.businessdictionary.com/definition/media.html

10. Media Industry Evolution …
Media Type Network Type Service Type Main Contents
Linear Media Broadcast Centralized Television Providers
Interactive Media Multicast Programmable
(IPTV & VoD)
Limited Content
Providers
Social Media Internet Personalized (OTTs) User Generated Contents

11. The second wave of Internet tsunami in the world
Fixed Internet Mobile Internet
The main use case for 3G & 4G networks: Social Networks & Media

12. Divergence on the screen

13. Redefining Mobile Networks to Multimedia Networks

14. Disruptive Business Models in OTTs

15. What’s the next media!?
Media Type Network Type Service Type Main Contents
Linear Media Broadcast Centralized Television Providers
Interactive Media Multicast Programmable
(IPTV & VoD)
Limited Content
Providers
Social Media Internet Personalized (OTTs) User Generated Contents
?? ?? ?? ??

16. The third wave of Internet tsunami in the world
Fixed Internet Internet of ThingsMobile Internet

17. Redefining Media in IoT Markets

18. Internet of Things Definition

19. Internet of Things Definition

20. Internet of Things Definition

21. Vertical or Horizontal Services?
H2H M2X

22. Consumer IoT Forecast

23. Industrial IoT Forecast

24. 5G: Key Network for IoT

25. The Internet of Things by 2025
GSMA, 2018

26. Internet of Thing Impacts in Verticals

27. Separate silos: Key Challenge in IoT Ecosystem

28. Internet of Things Generation
Device
Connection
1
Data Analysis
2
Business &
Process
Optimisation3
Social
Internet of
Things
(SIoT)
4
Connected
Devices
Smart
Objects
Smarter
Objects
Social
Objects
The Internet of Things 2.0 will be a mediatic pulse between
5G networks and Artificial Intelligence (AI)

29. Data Driven by IoT 2.0 create new concept for Media

30. AI Brings New Human-Machine Dialog!

31. AI is revolutionizing and disrupting every industry.

32. Artificial Intelligence Impacts in Verticals

33. Where will the value gains come from with AI?
PWC, 2017

34. Evolution of mobile networks

35. 5G Networks

36. Why we need 5G?

37. Why we need 5G?

38. Why we need 5G?

39. Why we need 5G?

40. 5G usage scenarios

41. 5G Use Cases for Media & Entertainment

42. 5G Impacts in Verticals

43. Challenges For Smart Data usage

44. Society 5.0: Coming Soon!

45. Society 1.0: Hunting society
Society 1.0 (Hunting society)- Till ~13,000 BC when groups of people hunting and
gathering in harmonious coexistence with nature

46. Society 2.0: Agrarian Society
Society 2.0 (Agrarian society) - From 13,000 BC to 18th Century when people
formed groups based on agricultural cultivation, increasing organization and
nation-building

47. Society 3.0: Information Society
Society 3.0 (Industrial society) - From end of 18th century to end of 20th century
when people formed a society that promoted industrialization through the
Industrial Revolution, making mass production possible

48. Society 4.0: Information Society
Society 4.0 (Information society)- From the end of 20th century to end of 21st
century, saw the advent of an information society with the invention of
computer and start of information sharing

49. Entering Society 5.0
Society 5.0 is the future super-smart society built upon Society 4.0, aiming for
a prosperous human-centered society.

50. The journey from Industry 4.0 to Society 5.0
Big Data collected by IoT 2.0 will be converted into a new type of intelligence by
AI and will reach every corner of society. As we move into Society 5.0 all
people’s lives will be more comfortable and sustainable as people are provided
with only the products and services in the amounts and at the time needed.
Defining Society 1.0 as the hunter-gatherer stage of human development, we
have now passed through the agrarian and industrial stages, Society 2.0 and
3.0, and are moving beyond the information age, Society 4.0.

51. Society 5.0 : a super-smart society

52. Vertical Media is Coming!
Media Type Network Type Service Type Main Contents
Linear Media Broadcast Centralized Television Providers
Interactive Media Multicast Programmable
(IPTV & VoD)
Limited Content
Providers
Social Media Internet Personalized (OTTs) User Generated Contents
Vertical Media Internet of Things 2.0 Decentralized Artificial Intelligence &
Smart Generated Content
Media Thing (MThing): a Thing with at least one of audio/visual/haptic sensing, actuating, processing capabilities
MWearable: a Wearable having at least one of media communication or storage capabilities
https://mpeg.chiariglione.org/sites/default/files/files/standards/parts/docs/w16345.zip

53. Smart Car parking & Vertical Media!

54. Mwearables help human for healthier life

55. Thank you for your attention!