HOW TO CHOOSE THE MOST SUITABLE PLATFORM FOR YOUR TARGET WITHOUT HEADACHES Have an idea for an app but do not know where to begin? Start from this infographic, which helps you to figure out which operating system to choose and why. The apps market is now huge and full of contents, make your app better, speaking directly to your audience, studying trends and head straight for the most suitable platform. Many of our customers, both big and small, have serious doubts about it and often feel lost and confused in a world that only talks about mobile apps, with the risk of wasting money, time and more importantly, a very good idea. There are 3 platforms (Apple, Android, Windows) which together take almost all of the mobile market. They have huge differences among them, not only in hardware but also in functionality and aesthetics in the target and in how they approach the market. Each one has its audience and each app has its own content, each content has a style and each style has its best suited platform.

1. WHICH IS THE BEST?
MOBILE PLATFORMS
DEPENDS ON USER NEEDS

2. APP REVENUESUSABILITYBIRTH SECURITYINTERFACEOPERATING SYSTEM
iOS
9 GEN
2007
MINIMAL
ELEGANT
INTUITIVE
CLEAN
ACCURATE
IN EVERY
DETAIL AND
EASY TO USE
MINOR
ATTEMPTS
TO ATTACK
BY HACKERS
HIGH
REVENUES
NATIVELY
INTEGRATES
SOME USEFUL
APPLICATIONS
%
%

3. ANDROID
Since
2007
HIGHINTERFACE
CUSTOMIZATION
FREECONFIGURATION
OF SCREENS
AND WIDGETS
AVERAGE
REVENUES
MECHANISMS
TO BLOCK ANY
MALICIOUS
APPLICATIONS
IN GOOGLE PLAY
DESIGNED TO
BE IMMEDIATE
PROVIDE
A FLUID
INTERFACE
%
USABILITYBIRTH SECURITY APP REVENUESINTERFACEOPERATING SYSTEM

4. WINDOWSPHONE
15 FEB
2010
XBOXINTEGRATED
SCREEN
MULTITASKING
MOREBATTERY LIFE
CUSTOMIZABLE
START
SCREEN
COMPOSED OF
LIVE TILES
SYMPLE
EFFICIENCY
YOUTH
LOW
REVENUES
APPROVAL OF
THE APPS BY
MICROSOFT
FOR PUBLICATION
IN WINDOWS
PHONE STORE
%
USABILITYBIRTH SECURITY APP REVENUESINTERFACEOPERATING SYSTEM

5. DIFFUSION
IOS DOMINATES IN
WESTERN COUNTRIES
AND IN HIGH LEVEL
MARKETS
ANDROID IS MORE
WIDESPREAD GLOBALLY
THAN IOS. IT DOMINATES
ESPECIALLY IN
EMERGING COUNTRIES
WINDOWS PHONE IN
EUROPE IT IS MORE AND
MORE PRESENT.
FAST GROWTH IN ITALY AND
THE UNITED KINGDOM

6. TARGET
Ideal for who wants a stable and intuitive
operating system. For "fashion victims"
and who have other Apple products. It’s a
good compromise between performance
and reliability. Also great for all
professionists who work with their device.
THE “FASHION”
iOS

7. TARGET
Is very suitable for who wants great
customization at a reasonable price.
Suitable for two types of users: the "nerds",
who loves new technologies and the "basic
users" who come in small steps towards the
world of smartphones and tablets.
THE “NERD”
ANDROID

8. TARGET
Suitable for young and dynamic people,
music lovers and media content watchers.
Also recommended to those who won’t pay a
lot for an interesting device.
Also great for those who like the Windows
world and all its services.
WINDOWS PHONE
THE “DYNAMIC”

9. DEFECTS
Stability and user-friendliness at
the highest levels. High UX and
also the less experienced users are
able to move in the best way
Extreme customization.
Android is available for a large
number of devices; due to its
philosophy
Fluidity and attractive design.
Full control in one place.
Wide compatibility with all
Microsoft services
Inability to customize to your liking
this operating system.
Controlled by Apple (small
additions issued from year to year)
Extensive fragmentation
of devices.
Disadvantages of a
system too open
Big deficiencies in some key
elements of the system
(notification center and the ability
to have a fixed status bar)
ADVANTAGES

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SOURCES
• http://www.ridble.com/quale-sistema-operativo-mobile-scegliere/
• http://www.fiercedeveloper.com/story/app-annie-ios-apps-get-85-more-revenue-android/2014-04-21
• http://it.wikipedia.org/wiki/IOS_(Apple)
• http://it.wikipedia.org/wiki/Android
• http://it.wikipedia.org/wiki/Windows_Phone