This document discusses architecting an IoT solution and addresses common dilemmas. It introduces Guy Vinograd as the CEO of Softimize, an IoT platform provider. Softimize's TBBT platform offers services like push notifications, access control, security, billing and analytics to help vendors focus on their core business rather than developing their own cloud infrastructure. The document then outlines three common IoT design dilemmas around human-sensor interactions, sensor placement and maintenance, and determining the best locations for an IoT gateway, data and logic processing, and message formats.