This document discusses strategies for engaging customers early in the customer journey. It provides examples of HumbleChic, an online women's clothing retailer, that used aggressive engagement tactics like fullscreen modals with discount offers for new customers. This helped increase email captures, order conversions, and average order value. It also discusses how eAccountable, a digital marketing agency, found slideout offers were better received than modals and that testing various offers is important. The document advocates for early customer engagement tools and provides sample data on their effectiveness.
Scotland is known for its whisky, kilts, and haggis. The culture and climate of Scotland are shaped by its northern location in Europe. Politics in Scotland involve discussions of independence from the United Kingdom.
This document discusses strategies for engaging customers early in the customer journey. It provides examples of HumbleChic, an online women's clothing retailer, that used aggressive engagement tactics like fullscreen modals with discount offers for new customers. This helped increase email captures, order conversions, and average order value. It also discusses how eAccountable, a digital marketing agency, found slideout offers were better received than modals and that testing various offers is important. The document advocates for early customer engagement tools and provides sample data on their effectiveness.
Scotland is known for its whisky, kilts, and haggis. The culture and climate of Scotland are shaped by its northern location in Europe. Politics in Scotland involve discussions of independence from the United Kingdom.