Invigorate PT Facebook LIVE Strategy
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Invigorate PT used Facebook Live from 2016-2019 to: - Build trust with the global Parkinson's community and increase awareness of their physical therapy services and digital programs - Their goals were to establish themselves as experts and prepare for the launch of their digital Parkinson's Booster Program - They conducted weekly Facebook Live broadcasts on topics related to Parkinson's and physical therapy, gaining over 4,000 email subscribers and generating over $93,000 in revenue for their digital program launches.
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Hi Simon, thanks for sharing your experience. It's understandable to feel uncomfortable opening up, especially at first. Counselling does require vulnerability, but a good counsellor aims to make the process as comfortable as possible. Perhaps explain your concerns to the counsellor - their role is to help you, not judge you. With time and trust, counselling can provide relief. But there are also self-help options like journaling, exercise or support groups. Take care of yourself - you don't have to go through this alone.
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Thank you for your understanding and advice. I will consider to communicate with the counsellor about my concern directly. You are right that protecting privacy is important for me at this moment,
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PHQ 9 score-18/27
Diagnoses (F31.9) Bipolar disorder, unspecified
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Plan in 90 days is to decrease mood disorder
To call 911 feeling suicidal or homicidal
Take prescribed Seroquel 50mg
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To follow up in 4 weeks.
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Quetiapine Fumarate (SEROquel) 50 MG 1 tablet by mouth daily at bedtime
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Invigorate PT Facebook LIVE Strategy
- 1. Invigorate PT Facebook LIVE Strategy 2016 - 2019
- 2. Challenge In 2016, Invigorate PT in-person Parkinson’s physical therapy & personal training services had reached maximum capacity with a 6-month waitlist. • People diagnosed with Parkinson’s from outside of Austin were contacting our clinic in need of disease-specific exercise programs. • There were very few other physical therapists and personal trainers offering Parkinson’s specific training. • Invigorate PT was building a digital solution (The Parkinson’s Booster Program), but familiarity with online programs was very low with our demographic (60 y/o+) and distrust was high, creating a barrier to purchase. 2
- 3. Goals of Initiative Use Facebook LIVE to: • Earn trust with global Parkinson’s community. • Increase awareness of Invigorate PT and our digital solutions. • Establish Invigorate PT as an expert in the Parkinson’s community. • Prepare for launch of digital solution. Outcomes / KPIs: • # of new email subscribers • Revenue generated launches of digital program 3
- 4. Process* 1. Social listening & audience surveys re: potential topics 2. Outline talking points 3. Promote with Facebook Event & encourage RSVP 4. Go LIVE 5. Repurpose Facebook LIVE broadcast as Facebook advertisement • Target audience: ✴Likes: any PD non-profit ✴Geographic: US, UK, Canada, Australia. (English speaking) • CTA: Opt-in Sign-up 6. Monitor advertisements & engage with comments 4
- 5. w w w . i n v i g o r a t e p t . c o m Assets 5 2016 FB Live Debut Facebook Event to Promo
- 6. w w w . i n v i g o r a t e p t . c o m Assets 6 2016 FB Live Debut!
- 7. w w w . i n v i g o r a t e p t . c o m Assets 7 Weekly Live Broadcasts on the Invigorate Physical Therapy & Wellness Facebook page
- 8. w w w . i n v i g o r a t e p t . c o m Assets 8 Look and strategy slowly evolved over time…
- 9. w w w . i n v i g o r a t e p t . c o m Assets 9 Incorporated Q&A’s with Parkinson’s Experts…
- 10. w w w . i n v i g o r a t e p t . c o m Assets 10 Debriefs from Parkinson’s Workshops…
- 11. w w w . i n v i g o r a t e p t . c o m Assets 11 and Live Coverage of Parkinson’s Conferences.
- 12. w w w . i n v i g o r a t e p t . c o m Assets 12 and Live Coverage of Parkinson’s Conferences.
- 13. Results Email Subscribers Gained • 2017-2018: 4,140 subscribers • 2019: 4,748 subscribers Booster Program Revenue Generated 2017-2018 : $93,464 13