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1. Investment Hacks
The Art of Fundraising

3. Ibrahim Anwar
CEO and Co-Founder of ElMawkaa LLC,
10 Years Experience in Business Development,
Civil Engineer, Software Developer "ITI
Graduate",
6-times founding team member,
5-times accelerator/incubator participant,
3-times accelerator mentor,
Mentored 60+ startups,
Taught 50+ programming,
2-times president of student activity.

4. Inspired From
Injaz, MINT, TIEC, 500 startups, Flat6labs, My journey & Failures
Book: The art of startup fundraising by alejandro cremades

5. Our Scope

9. Who is your target VC?
1. Do they match your criteria?
○ Sector, stage, thesis, etc
○ Research extensively
2. Do you know them?
○ Warm/cold introduction

11. what’s a great startup in the eyes of a VC?
1. A great idea (solves a real pain point)
2. An amazing team (complimentary)
3. A wonderful product with a BIG market
4. Solid execution (lots of traction)

13. Know your metrics, anticipate questions
Memorize all of these numbers
● Acquisition: Where do they come from?
● Activation: Do they want more?
● Activity: Do they use it often?
● Retention: Do they come back?
● Revenue: Who is paying?
● Referral: Do they tell their friends?

15. Fundraising process

17. Manage your pipeline
- Streak.com
- PipeDrive.com
- spreadsheet
- clickup
- hubspot

18. Start with a target list of 200
angels/seed funds
- crunchbase.com
-venture-capital-
firms.findthecompany.
com
- funded.com
- closeround.com
- investorlist.co
- wholi.com
- magnitt.com
- arabnet.com
- Gust.com
- menabytes.com
- angel.co
- signal.nfx.com
- cbinsights.com

21. Get your things together
- Structure and cap table readiness
- Know your terms
- Set up a data room
- Pitch decks and one-pagers (you will have multiple)
- Update your online profiles
- Have your wiring instructions (surviving time)
- Draft ready-to-go emails (intro, summary of terms,
follow up to sign docs, etc.)

22. Set up a data room

24. Figure out how you are connected
- LinkedIn.com
- Foundersuite.com
- Conspire.com
- Facebook
Find anyone’s email:
- Rocketreach.co
- Leadiq.io
- aeroleads.com/Contactout
• in-person contact
• investor updates
• linkedin (or similar)
message
• email, cold intro/
warm intro

26. Investor Engagement
via Social Channels

28. Prepare, again
1. Know your business well
○ Numbers
○ Landscape
2. Investment amount
3. Valuation
○ Multiples, cash flow, VC method, etc
4. Pitch deck
○ Problem, solution, market, traction, team
○ Don’t spend all your fundraising time building this

30. Hacks/Tools

32. Follow up
● If an investor gives you their business card, send a
follow up email,
● and then follow up again every month or so with
updates
● It’s your responsibility to get that next meeting
● VCs see +300 startups a year

34. Control the conversation.
- Ask for money, get advice; ask for advice, get
money.
- Offer a 15m meeting for “feedback”.
- Use this as your opportunity to “sell” the investor.
...and if you’re feeling especially bold, politely
reschedule once or twice.

36. VCs/Investors Meetings
Best practices
3 to 4 meetings per week
3 to 6 meetings per DAY

37. Investors Q&A

38. Harvesting Emails
https://angel.co/venture-funds, https://magnitt.com/investors

39. Event Hacking

40. My Network Access

41. Investors/VCs list
● investors have theses (region, expertise, sector)
● average check / ticket size
● preferred stage range
● actively looking to deploy capital within X months
● # of investments over the past Y months
● lead / follow
● where they broadcast their updates

42. Investors/VCs list

43. Clickup

44. Clickup

45. Investors/VCs list

46. Mailchimp

47. Mailchimp

48. Mailchimp

49. Newsletter Examples
https://shoelace.com/blog/13-investor-update-emails-that-turned-our-dots-into-a-line

50. DocSend

51. DocSend

52. Slidebean

54. Startup link - Data Room
● Legal papers
● CapTable
● Founders CVs, Investors/VCs portfolio
● Pitch Deck “Hire a designer for it”
● Financial projection/History
● Market analysis/Statistics
● Shareholder Agreement SHA
● Term sheet “SAFE note preferable”
https://drive.google.com/drive/folders/1_NU1oMt9BS94UOiMWK-hrbWa_rcRB5_I?usp=sharing

55. Shareholder Agreement
THE PARTIES.
THE COMPANY. ...
CAPITAL AND BUSINESS PLAN. ...
MANAGEMENT. ...
TRANSFER OF SHARES. ...
FINANCING. ...
DIVIDEND POLICY. ...
DURATION.
CONFIDENTIALITY
MANAGEMENT DISPUTES
DISPUTE RESOLUTION AND GOVERNING LAW

56. Shareholder Agreement

58. Common Stocks vs Preferred Stocks

59. ESOP & Option Poll

60. Common Stocks vs Preferred Stocks

61. Pro-Rata Right

62. Dilution Provisions

63. Vesting

64. Vesting

65. Shears Allocation

66. Time-based vesting

67. Co-founder Equity Split

68. Equity Term Sheet

69. Sharia Compliant Simple Security

70. Simple agreement for future equity

71. KISS - Keep It Simple Security

72. SAFE vs. KISS: Key Differences.

73. Newsletters You Should Be Reading
https://www.walkersands.com/the-7-funding-newsletters-you-should-be-reading/

74. How VCs Think “FOMO”
https://www.nfx.com/post/how-vcs-think-investing-decisions/

75. Common Questions
Traditional Financing vs Venture Capital Financing
● Why raise Venture Capital?
● When to raise money?
● How much to raise ?
● Types of capital for startups
● Valuation
● Meeting investors

76. My Advice
“Failing to plan is planning to fail, Just do it”
“Ask for money, get advice. Ask for advice, get money.”
“Act when you see money in bank”

78. Thanks
Good Luck