The document discusses messaging strategies for invasive species management in the Finger Lakes region. It explores the use of slogans, logos, and language to describe invasive species work and targets. The document asks audience members about their current invasive species messaging approaches and seeks feedback on messaging frames like "war on invasives" and "stop the spread" that may be problematic. It also questions whether the "rule of tens" should be used to clarify that not all non-native species are invasive problems.

1. Sticky Issues in
Invasive Species Messaging:
A Finger Lakes Perspective
Finger Lakes PRISM
Hilary Mosher, Finger Lakes PRISM Coordinator
Caroline Marschner, Finger Lakes PRISM member

3. Non-native plants
Photo credits from top left: Aomorikuma; Derek Ramsey; unknown; Anne Normant; Biswarup Ganguly; Liz West.

4. Previous New York State Invasive Species Logo:
#NYInvasives
This worked as an all-encompassing invasive species message (aquatic, terrestrial, pathogen, etc.)

5. Google image search: Stop the invasion

7. What is your current IS messaging?
• Do you have slogans?
• Do you hand out swag? What is it/ what
does it say?
• How do you describe your work and the
species you target? What language and
metaphors do you use?
• What has worked for you and your
program?
Has anyone experienced backlash from use
of messaging such as #stopthespread?

8. Examples of current messaging

9. Ground-truthing slogans before use

10. How do you communicate your message around invasives management?
Should we use the ‘rule of tens’ to clarify that not all non-native species are a problem?
Are there other messaging frames we can use for invasive species?
‘War on invasives’
‘Stop the spread’
BONUS:
What other messages are problematic?
Questions for the Audience